Sega XD's 'Puyo Puyo Happy!!' IP Collaboration Part 1: Appointed Brand Ambassador for Educational Toy Subscription 'Cha Cha Cha'

Sega XD, a company specializing in gamification, has signed a contract to provide its preschool-focused educational content, 'Puyo Puyo Happy!!,' as a brand ambassador for 'Cha Cha Cha,' an educational toy subscription service provided by Jiritsu Inc. This initiative marks the first phase of an ongoing collaboration, with the opening of IP collaboration opportunities leveraging the world of 'Puyo Puyo Happy!!.'

Despite the challenging market environment in the educational toy subscription industry, Jiritsu Inc. decided on this appointment as part of its strategy to strengthen the brand, expand performance, and contribute to the further development of the industry. The collaboration will leverage the familiarity of 'Puyo Puyo Happy!!' to enhance the brand value of 'Cha Cha Cha.'

'Cha Cha Cha' is a subscription service that plans and delivers toys tailored to the child's growth. Supervised by Gakken Sta:Ful, the service ensures safety and caters to children aged 3 months to 6 years, with the notable feature of not requiring compensation for lost, damaged, or soiled toys. It offers a wide variety of toys from which users can freely choose.

'Puyo Puyo Happy!!' is an educational IP born from the action puzzle game 'Puyo Puyo,' developed by Sega. It supports necessary developmental aspects such as social skills and curiosity for preschool children and delivers educational animations through its official YouTube channel. Moving forward, the company intends to actively promote collaborations with other companies that share the wish for the healthy growth of children.