Launch of "Gamification AddVenture," a Solution to Support the Activation of Internal Venture Systems, Starting April 9
SEGA XD announced the launch of "Gamification AddVenture" on April 9, a solution utilizing gamification to comprehensively support corporate internal venture programs.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 00:00
- 🔍 Collected: April 11, 2026 at 00:30 (24h 30m after Published)
- 🤖 AI Analyzed: April 19, 2026 at 23:27 (214h 57m after Collected)
SEGA XD Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Hidetaka Tani; hereinafter "SEGA XD"), which develops gamification businesses, will launch "Gamification AddVenture" on April 9, 2026. This solution provides comprehensive support from the activation of internal venture programs to commercialization support.
"Gamification AddVenture" is an internal venture system activation support solution that utilizes "gamification" based on the "power of games to engross people." By designing experiences, it helps promote applications to internal venture programs and improves the quality of business ideas.
Through this solution, we align policies through repeated interviews and meetings with clients, and provide preparation for employee briefing sessions, application promotion measures, and preparation for contests and judging (including rehearsals) (prices vary depending on duration and content). Furthermore, after an initiative is selected in a contest, we can also provide hands-on support for building business models and planning monetization necessary for commercialization.
In recent years, an increasing number of companies are establishing internal venture systems with the desire to "create new businesses and drive innovation" or "foster a culture of challenge." On the other hand, many managers face issues such as "few applications from employees" or "inability to gather adoptable ideas," leading to increased opportunities for consultation with our company.
Against this background, we developed "Gamification AddVenture" as a solution to comprehensively activate internal venture systems, from designing systems that make it "easier and more desirable for employees to participate" to improving the quality of ideas.
In addition, our company has a strong track record in supporting the creation of high-quality ideas required for internal venture systems. To date, we have worked collaboratively with other companies on projects ranging from service design to business launch, such as game-based English learning apps and financial/economic education apps. In "Gamification AddVenture," we can maximize the know-how and experience cultivated through these initiatives to provide end-to-end support from idea generation to the launch of new businesses.
*What is gamification: Applying game mechanisms to non-game fields to increase user motivation and influence their behavior (https://segaxd.co.jp/gamification/overview/)
■ What is "Gamification AddVenture"?
"Gamification AddVenture" is a solution that supports the activation of internal venture systems through experience design utilizing "gamification," based on the "power of games to engross people" that SEGA XD has cultivated. It solves issues often faced by companies introducing internal venture systems, such as "few applications from employees" and "inability to gather adoptable idea...
"Gamification AddVenture" is an internal venture system activation support solution that utilizes "gamification" based on the "power of games to engross people." By designing experiences, it helps promote applications to internal venture programs and improves the quality of business ideas.
Through this solution, we align policies through repeated interviews and meetings with clients, and provide preparation for employee briefing sessions, application promotion measures, and preparation for contests and judging (including rehearsals) (prices vary depending on duration and content). Furthermore, after an initiative is selected in a contest, we can also provide hands-on support for building business models and planning monetization necessary for commercialization.
In recent years, an increasing number of companies are establishing internal venture systems with the desire to "create new businesses and drive innovation" or "foster a culture of challenge." On the other hand, many managers face issues such as "few applications from employees" or "inability to gather adoptable ideas," leading to increased opportunities for consultation with our company.
Against this background, we developed "Gamification AddVenture" as a solution to comprehensively activate internal venture systems, from designing systems that make it "easier and more desirable for employees to participate" to improving the quality of ideas.
In addition, our company has a strong track record in supporting the creation of high-quality ideas required for internal venture systems. To date, we have worked collaboratively with other companies on projects ranging from service design to business launch, such as game-based English learning apps and financial/economic education apps. In "Gamification AddVenture," we can maximize the know-how and experience cultivated through these initiatives to provide end-to-end support from idea generation to the launch of new businesses.
*What is gamification: Applying game mechanisms to non-game fields to increase user motivation and influence their behavior (https://segaxd.co.jp/gamification/overview/)
■ What is "Gamification AddVenture"?
"Gamification AddVenture" is a solution that supports the activation of internal venture systems through experience design utilizing "gamification," based on the "power of games to engross people" that SEGA XD has cultivated. It solves issues often faced by companies introducing internal venture systems, such as "few applications from employees" and "inability to gather adoptable idea...