Grand Opening of 'STUDIO LUX,' a Direct-Managed Dance Studio by Pro Team SEGA SAMMY LUX on April 1

Sega Sammy Holdings Inc. (Headquarters: Shinagawa-ku, Tokyo; President and Group CEO: Haruki Satomi) is pleased to announce the grand opening of 'STUDIO LUX,' a dance studio directly managed by SEGA SAMMY LUX—currently competing in Japan's premier professional dance league 'D.LEAGUE'—at Shinagawa Intercity (Minato-ku, Tokyo) on Wednesday, April 1.

SEGA SAMMY LUX, now in its sixth year since founding, has established 'STUDIO LUX' as a dedicated dance facility aimed at further improving performance and nurturing the next generation of dancers. Since January of this year, it has served as a new training base for members. From the perspective of contributing to the local area of Jonan, Tokyo—their primary activity zone—and further promoting dance culture, the team began operating a dance school utilizing this studio on April 1, leading to this grand opening.

■ About the Dance School at STUDIO LUX

The dance school will offer a wide range of lessons, from introductory sessions to professional dancer training courses, led by active members of SEGA SAMMY LUX and an experienced team of instructors. Through 'STUDIO LUX,' we will provide an environment where many people can enjoy dance and grow.

■ Dance Studio & School Details

Name: STUDIO LUX

Location: B1F, Building B, Shinagawa Intercity (2-15-2 Konan, Minato-ku, Tokyo)

Access: 5-minute walk from JR Shinagawa Station, Konan Exit

Total Floor Area: 289.53 sqm (Breakdown: Studio A 106 sqm, Studio B 86 sqm, plus changing rooms for men and women, staff rooms, etc.)

School Programs:

1. Pro Training Course 'LUX ACADEMY'

【U-9, U-12, OVER-13 courses (Introductory, Beginner to Advanced levels set for each class)】

2. Dance Introductory Course 'LUX GATE'

【Little Course for ages 3-6, Kids Course for 1st-6th grade elementary students, General Course for middle school students and above】

Operating Days: Monday to Saturday (Closed on Sundays and from the 29th of each month onwards)

Fees and Details: STUDIO LUX Official Website https://studio.segasammylux.jp/

■ About SEGA SAMMY LUX

A professional dance team managed by the Sega Sammy Group. They have competed in Japan's first professional dance league, 'D.LEAGUE,' since its inaugural 2020-2021 SEASON. In the first year, they achieved 1st place in the overall rankings in both the opening and final rounds. In the 2021-2022 SEASON, they became ROUND WINNERS five times and achieved the excellent result of REGULAR SEASON WINNER. They captivate all viewers with their extraordinary fashion sense and a world view full of variety.

Official Website: https://segasammylux.jp/

■ About Sega Sammy Holdings Inc.

Established in 2004 through the management integration of game maker SEGA CORPORATION and amusement machine maker Sammy Corporation, this holding company manages the group's operations. Under the Group Mission/Purpose 'Constantly Creating Moving Experiences - Making society more vibrant and colorful,' the Sega Sammy Group continues to provide moving experiences to people worldwide through three core businesses: the 'Entertainment Contents Business' (video games to toys/films), the 'Pachislot and Pachinko Machines Business,' and the 'Gaming Business' (integrated resort operations and casino equipment development).

Corporate Site: https://www.segasammy.co.jp/ja/

Sega Sammy Sports Column: https://www.segasammy.co.jp/ja/column/category/sport/