Collaboration Event with "SANRIO CHARACTERS Kawaii YumYum MART Diner" Kicks Off Today at "NICO MAKE"!

SEGA FAITH CO., LTD. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Yukio Sugino), part of the SEGA Group, is pleased to announce the launch of a limited-time collaboration event, "Kawaii YumYum MART Diner," featuring characters from Sanrio Co., Ltd. with an American diner theme, at the popular "NICO MAKE" purikura (photo booth) machines, currently operating nationwide. The event begins today, July 1, 2026 (Wed).

This collaboration event will feature newly drawn "Kawaii YumYum MART Diner" designs, including stamps and sticker designs of Hello Kitty, Cinnamoroll, Kuromi, and Pompompurin, inspired by motifs such as hamburgers, pancakes, fries, and drinks!

You can enjoy the "Kawaii YumYum MART Diner" purikura, available only for a limited time.

▼Click here for the special collaboration page for "SANRIO CHARACTERS Kawaii YumYum MART Diner" x "NICO MAKE"

https://puri.sega.jp/info/sanrio-kawaii-mart

▼Click here for store locations

https://puri.sega.jp/location-map/?id=nicomake

"SANRIO CHARACTERS Kawaii YumYum MART Diner" x "NICO MAKE" Collaboration Event Overview

Event Period: July 1, 2026 (Wed) - August 31, 2026 (Mon)

Eligible Machines: "NICO MAKE"

Eligible Stores: "NICO MAKE" locations nationwide

Event Contents: Limited edition stamps (21 types), frames (4 types), sticker designs (4 types)

Collaboration Special Page: https://puri.sega.jp/info/sanrio-kawaii-mart

Introducing a total of 21 types of collaboration-exclusive stamp designs!

Frames and sticker designs also feature the "Kawaii YumYum MART Diner" theme!

▲Look for the "Kawaii YumYum MART Diner" POP and reception screen as your guide ♪

Collaboration Prizes Also Available in UFO Catcher®!

From "Sega Prizes," amusement-exclusive merchandise, original "Kawaii YumYum MART Diner" items will be sequentially rolled out starting August 2026, available to win in UFO Catcher® machines and online cranes. The first wave will feature cute items with Hello Kitty, Cinnamoroll, Pompompurin, My Melody, and Kuromi shaped like hamburgers. More character items are planned to be released soon. Future product information and store details will be posted sequentially on the official Sega Prizes website, "Segaplaza."

Segaplaza: https://segaplaza.jp/lp/sanrio-kawaii-mart/

Available at: Arcades and online cranes nationwide

Price: Not for sale (amusement-exclusive prizes)

Product Information: Hello Kitty Platinum Zakka Hamburger Cushion Kawaii YumYum MART

(1 type / approx. 42cm in length)

Sanrio Characters Mascot Kawaii YumYum MART

(4 types / approx. 10cm in length)

※The images shown are under development and may differ from the actual products in design and specifications.

※Release dates are subject to change or cancellation without prior notice.

What is "SANRIO CHARACTERS Kawaii YumYum MART Diner"?

"Kawaii YumYum MART Diner" is a newly drawn design with an American diner theme. With the concept of "Lots of Kawaii, lots of happy♡," it expresses the nostalgic and pop world of an "American diner" with the cuteness characteristic of Sanrio characters!

About the Purikura Machine "NICO MAKE"

"NICO MAKE" features a "Kira Churu Mori" (sparkling and moist enhancement) look with natural glowing skin and moist, shiny eyes, offering a highly trendy appearance. In addition to a single-booth design and an additional shooting function for up to 19 photos (*), it newly implements additional shooting frames that are reflected in real-time during shooting! This allows users to preview frames while taking additional shots, enabling them to intuitively create "enhanced" purikura images. Furthermore, for sticker designs, popular designs are retained while new trendy designs are added. For drawing, the "Set Make" function, which completes enhancements with one tap, has been updated to align with current trends.

Embodying "a new form of purikura," "NICO MAKE" allows anyone to take exceptionally "cute" purikura photos more easily and enjoyably.

【Product Specifications】

Product Name: NICO MAKE

Size: 1,819 (W) × 2,630 (D) × 2,286 (H) mm

Weight: 534kg

Power Consumption: 501W (AC100V)

Release Date: July 3, 2025 (Thu)

Copyright Notice: ©SEGA

Official Website: https://puri.sega.jp/nicomake

Official Instagram: https://www.instagram.com/sega_purikura/

Official TikTok: https://www.tiktok.com/@sega_purikura

Official X: https://x.com/SEGA_PURIKURA/

Company names and product names mentioned are registered trademarks or trademarks of their respective companies.

"Print Club®" and "Purikura®" are registered trademarks of SEGA Corporation.