[Held on 4/16, Free Admission] LIVE BOARD / Osaka Metro Adera Explain 'The Transformation Brought by the 'Healthification' of p-DOOH Transactions'

Digital Infact Co., Ltd., a subsidiary of Seed Planning Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; Representative Director and President: Yoshio Umeda), which operates ExchangeWireJAPAN, will hold a free online event "ThoughtLeaders" from 17:00 on Thursday, April 16, 2026.

● Event Application https://peatix.com/event/4928977/view

### ◆ What is ThoughtLeaders? "ThoughtLeaders" is a free virtual mini-live event that delivers presentations on key topics, Q&A talks, and panel discussions by the ExchangeWireJAPAN editorial department and influential industry experts.

The 9th installment will be held from 17:00 on Thursday, April 16, on the theme of "The transformation brought about by the 'healthification' of programmatic DOOH transactions."

This time, we will invite Ms. Natsuko Fukunaga, Leader of the Media Department at LIVE BOARD Co., Ltd., Mr. Albadawi Ahmed, Leader of the Client Service Department at LIVE BOARD Co., Ltd., and Mr. Yoshinao Miyamoto, Assistant Manager of the Digital Solutions Department and Marketing Office at Osaka Metro Adera Co., Ltd., to further clarify the content of the interview articles of LIVE BOARD and Adera published in February 2026.

We will focus on operational methods that combine three transaction flows: pure advertising, SSP flow, and ad server flow, as well as the 'healthification' efforts undertaken by LIVE BOARD as a foundation for revitalizing programmatic transactions. We will clarify the conditions for a trusted platform chosen by various advertisers and present a future vision for the further development of the DOOH market.

*Article URL The transformation brought about by the 'healthification' of programmatic DOOH transactions. The conditions for a trusted platform realized by Adera and LIVE BOARD [Interview Part 1 / Part 2] Part 1 https://www.exchangewire.jp/2026/02/26/interview-liveboard-adera01/ Part 2 https://www.exchangewire.jp/2026/02/27/interview-liveboard-adera02/

Please join us.

● Event Application https://peatix.com/event/4928977/view

### ◆ ExchangeWire JAPAN ThoughtLeaders #009 Event Overview

**Date and Time** April 16 (Thu) 17:00-18:00

**Method** Held online via ZOOM webinar *The URL will be sent by 13:00 on the day of the event after you have applied.

**Fee** Free

**Speakers** - Mr. Yoshinao Miyamoto, Assistant Manager of Digital Solutions Department and Marketing Office, Osaka Metro Adera Co., Ltd. - Ms. Natsuko Fukunaga, Leader of Media Department, LIVE BOARD Co., Ltd. - Mr. Albadawi Ahmed, Leader of Client Service Department, LIVE BOARD Co., Ltd.

**Moderator** Kai Kashiwa, Deputy Editor-in-Chief, ExchangeWireJAPAN

**Application** https://peatix.com/event/4928977/view

**Application Deadline** April 15 (Wed) 10:00

**Target Audience for this Event** - Those who want to know the latest information on pDOOH - Those who want to get hints for maximizing revenue utilizing pDOOH - Those who want to specifically know the benefits of introducing ad servers and SSPs - Those who are exploring marketing that transcends the boundaries of digital advertising and OOH

### ◆ Inquiries [Digital Infact Co., Ltd.] E-mail : info@digitalinfact.com