Parking Payment App 'PARKING PAY' Surpasses 500,000 Registered Users

SEED Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; Representative Director: Yukitaka Yoshikawa; hereinafter 'SEED'), which operates a smartphone-based parking payment service nationwide, is pleased to announce that the cumulative number of registered users for its app 'PARKING PAY' has surpassed 500,000.

Marking the 10th anniversary of its service launch, SEED is currently running a year-long campaign offering a 5% cashback on usage fees. The company will continue to promote digital transformation (DX) in parking management and enhance users' smart parking experiences through cashless solutions.

■ Background of Surpassing 500,000 Cumulative Users
PARKING PAY will celebrate its 10th anniversary in March 2026, and has now surpassed 500,000 cumulative registered users.

Recently, with the release of new banknotes and the new 500-yen coin, issues such as 'cash is available but cannot be used at payment machines' and 'the hassle of making change' have become apparent. PARKING PAY eliminates these pain points by offering a fully cashless payment solution, leading to a rapid increase in users.

Additionally, the app has received numerous positive testimonials from users, particularly parents, who appreciate not having to leave their children in child seats to go to payment machines, and drivers who value the ability to pay from inside their vehicles without getting wet on rainy days. These enhanced user conveniences have improved parking lot utilization rates and significantly contributed to attracting new customers and repeat visitors for parking lot owners and operators.

■ Why PARKING PAY is Chosen
PARKING PAY is an app that enables users to complete parking payments using just a smartphone, without needing to interact with coin parking payment machines.

Diverse Payment Options: Supports various payment methods including credit cards, Rakuten Pay, and PayPay, enabling smooth transactions without the need for loose change.

Instant In-Car Payment: At flapless parking lots, users can complete payments from inside their vehicles, ensuring comfort even in bad weather or when carrying heavy luggage.

Pre-arrival Availability Check: Users can check real-time parking availability via the app's map, reducing the stress of searching for parking spaces.

■ Current Campaign: PARKING PAY 10th Anniversary 5% Cashback
To express gratitude for surpassing 500,000 users and celebrating 10 years of service, SEED is running a large-scale, cost-ignoring campaign aimed at maximizing user benefits. The campaign supports a stress-free 'smart parking experience' with 'no point expiration' and a 'year-long duration'.

Period: March 1, 2026 (Sun) to February 28, 2027 (Sun)

Eligible Transactions: Payments made at parking lots equipped with PARKING PAY

Cashback Rate: 5% of the payment amount

Point Expiration: None (points can be used indefinitely)

※ For details on point calculation and important notes, please refer to the official PARKING PAY website or in-app announcements.

※ The 'Parking All-You-Can-Drive' plan is not eligible for cashback. Campaign details are subject to change or termination without prior notice. Please understand in advance.

■ Future Outlook
SEED will continue to provide drivers with a 'more comfortable and seamless mobility experience' through PARKING PAY, while delivering value to parking lot owners through 'increased customer traffic and cost reduction via cashless operations'. The company will pursue functional enhancements and expand its network of partner parking lots, aiming for further growth as essential infrastructure.

■ What is PARKING PAY?
PARKING PAY is an app that enables complete parking payment via smartphone without interacting with coin parking payment machines. It supports diverse payment methods including credit cards, Rakuten Pay, and PayPay.

Additionally, it features real-time parking availability checks and in-car payment functionality (flapless only), reducing driver stress.

iOS: https://apple.co/3unUj2O

Android: https://bit.ly/3B7NIfa