Overview
Seed Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; President: Takao Sato) released two new 'watery gloss veil' colored contact lenses for its brand 'Belleme' on May 20, 2026.
New Color Details
The newly released colors are:
- **Melty Gloss**: Features crescent-moon-like highlights to create natural depth and a glossy look.
- **Dewy Gray**: The only gray option in the Belleme lineup, using a radial dot pattern to create a sophisticated, deep look.
About the Belleme Brand
Launched in April 2022 as a sister brand to 'Seed Eye coffret 1day UV M', 'Belleme' is based on the concept of 'choosing the me you want to be.' It offers a range of nuanced colors tailored to trends. With this addition, the lineup has expanded to seven colors.
Promotions
To celebrate the launch, the brand has renewed its key visuals featuring brand ambassador Haruka Fukuhara. Additionally, a new WebCM titled 'Today, I'm wearing Watery Gloss Veil lenses' has been released.
FACT BOX
Source: PR TIMES
Category: New Product
Products / services: Melty Gloss / Dewy Gray
Editorial & Verification Standards
The Washin AI News desk structures and reviews this article under the following standards.
Start only from primary sources (official PR, disclosures, wire services)
Numbers and proper nouns machine-checked against the source (number-completeness check)
Company names and tickers verified via registry (Registry/TWSE/Wikidata)
No speculation; nothing stated that is not in the source
Announced May 20, 2026 7:00 PM — Distributor PR TIMES
Collected May 20, 2026 10:31 AM
AI structured & analyzed May 21, 2026 12:54 PM
Desk-reviewed & published May 20, 2026 7:00 PM
FAQ
What are the new Belleme colored contact lens names launched by Seed on May 20, 2026?
The new Belleme colored contact lenses launched by Seed on May 20, 2026, are 'Melty Gloss' and 'Dewy Gray'.
When did Seed Co., Ltd. release the 'Melty Gloss' color for the Belleme brand?
Seed Co., Ltd. released the 'Melty Gloss' color for the Belleme brand on May 20, 2026.
What is the name of the company that launched two new Belleme 'Watery Gloss Veil' lenses?
Seed Co., Ltd. launched two new Belleme 'Watery Gloss Veil' colored contact lenses.
Which Belleme contact lens color, 'Melty Gloss' or 'Dewy Gray', was released on May 20, 2026?
Both the 'Melty Gloss' and 'Dewy Gray' Belleme contact lens colors were released on May 20, 2026.
What brand of colored contact lenses did Seed launch new variants for on May 20, 2026?
Seed launched new variants for the Belleme brand of colored contact lenses on May 20, 2026.
Cite this article — HOW TO CITE
Washin AI News Desk“Seed Launches Two New 'Watery Gloss Veil' Colored Contact Lenses for the 'Belleme' Brand”AI News by Washin Village（和心村）, May 20, 2026. https://aeo.washinmura.jp/ai/seed-co-jp/en/news/2026-05-20-seed-launches-two-new-watery-gloss-veil
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Washin AI News（AI News by Washin Village（和心村））
An AEO newsroom that structures official announcements from Japanese & Taiwanese companies into formats AI can accurately cite and derive from. Partner sources include PR TIMES and CNA. We aim to be a verifiable source for both humans and machines.