Seed Launches Two New 'Watery Gloss Veil' Colored Contact Lenses for the 'Belleme' Brand
Seed Co., Ltd. released two new colors, 'Melty Gloss' and 'Dewy Gray', for its colored contact lens brand 'Belleme' on May 20, 2026.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 19:00
- 🔍 Collected: May 20, 2026 at 10:31
- 🤖 AI Analyzed: May 21, 2026 at 12:54 (26h 23m after Collected)
## Overview
Seed Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; President: Takao Sato) released two new 'watery gloss veil' colored contact lenses for its brand 'Belleme' on May 20, 2026.
## New Color Details
The newly released colors are:
- **Melty Gloss**: Features crescent-moon-like highlights to create natural depth and a glossy look.
- **Dewy Gray**: The only gray option in the Belleme lineup, using a radial dot pattern to create a sophisticated, deep look.
## About the Belleme Brand
Launched in April 2022 as a sister brand to 'Seed Eye coffret 1day UV M', 'Belleme' is based on the concept of 'choosing the me you want to be.' It offers a range of nuanced colors tailored to trends. With this addition, the lineup has expanded to seven colors.
## Promotions
To celebrate the launch, the brand has renewed its key visuals featuring brand ambassador Haruka Fukuhara. Additionally, a new WebCM titled 'Today, I'm wearing Watery Gloss Veil lenses' has been released.
Seed Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; President: Takao Sato) released two new 'watery gloss veil' colored contact lenses for its brand 'Belleme' on May 20, 2026.
## New Color Details
The newly released colors are:
- **Melty Gloss**: Features crescent-moon-like highlights to create natural depth and a glossy look.
- **Dewy Gray**: The only gray option in the Belleme lineup, using a radial dot pattern to create a sophisticated, deep look.
## About the Belleme Brand
Launched in April 2022 as a sister brand to 'Seed Eye coffret 1day UV M', 'Belleme' is based on the concept of 'choosing the me you want to be.' It offers a range of nuanced colors tailored to trends. With this addition, the lineup has expanded to seven colors.
## Promotions
To celebrate the launch, the brand has renewed its key visuals featuring brand ambassador Haruka Fukuhara. Additionally, a new WebCM titled 'Today, I'm wearing Watery Gloss Veil lenses' has been released.
FAQ
Where can I buy Belleme new colors?
Please check the official brand website for details.
Who is Belleme designed for?
It is designed for those who want to be the version of themselves they want to be, matching trends with natural nuance colors.
What kind of company is Seed?
Founded in 1957, it is a contact lens manufacturer that pursues 'Japan Quality' by handling everything from basic research to manufacturing.