SECURE Signs Partnership Agreement with Criacao Shinjuku, a Soccer Club Aiming for the J.League
SECURE Inc., a provider of AI security solutions, has signed a partnership agreement with Criacao Shinjuku, a JFL soccer club based in Shinjuku. The two companies aim to utilize AI technology to enhance safety management in stadiums and sports venues while creating new emotional experiences for fans.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 20:00
- 🔍 Collected: May 19, 2026 at 11:31
- 🤖 AI Analyzed: May 21, 2026 at 15:29 (51h 57m after Collected)
SECURE Inc., which provides business solutions for resolving corporate challenges through "AI (image analysis) × Security," has announced that it has signed a partnership agreement with Criacao Shinjuku, a JFL-affiliated soccer club with Shinjuku Ward as its hometown.
Through this partnership, SECURE will provide its expertise in AI implementation and security for real-world spaces to the sports environment, contributing to the realization of a prosperous society where everyone can share excitement in a safe and secure manner.
■ Background of the Partnership
SECURE operates under the vision of "Creating New Value with AI × Security," deploying the latest facial recognition technology and image analysis solutions to provide "free and protected spaces" through its physical security platform. Meanwhile, Criacao Shinjuku promotes the philosophy of "Continuing to Create Excitement in the World through Soccer," engaging in regional revitalization and solving social issues based in Shinjuku.
Both companies, headquartered in the same Shinjuku district, met through the "Enrich CxO Exchange Meeting" hosted by Criacao Shinjuku. Shared values regarding community-based activities and the importance of safety management in sports led to this partnership. SECURE aims to support Criacao Shinjuku's challenge while upgrading sports environments to be smarter and safer through technology.
■ Comments
Yoshihiro Takeda, Director and CSO, Criacao Shinjuku:
"We are very honored to welcome SECURE as a partner. Shinjuku is a city with world-class energy. SECURE’s AI technology is indispensable for protecting and enhancing the functionality of this exciting city. We have already installed SECURE's security system at our Criacao Yotsuya office. Despite the unique environment of a soccer club office, they responded carefully from site survey to installation and management, and we have felt effects beyond our expectations since the first day.
In the future, we want to go beyond that and embody the vision of 'Intelligence to Space' in stadiums and event venues. We are confident that the fusion of technology and sports will provide unprecedented emotional experiences and a safe environment."
Tatsunari Taniguchi, President and Representative Director, SECURE Inc.:
"We have signed a partnership agreement with Criacao Shinjuku. I deeply resonate with their stance of taking on challenges based in Shinjuku under the mission of 'Continuing to Create Excitement in the World through Soccer.' By fusing SECURE's security expertise, we will provide new value—safety and security—to the sports environment and society, starting with stadiums and performance venues. We intend to grow with the community and support moving experiences through technology."
■ About Criacao Shinjuku
Formed in 2005 mainly by college soccer circle peers. The team name "Criacao" means "creation" in Portuguese. It joined the Tokyo League 4th Division in 2009. In 2018, it was renamed "Criacao Shinjuku" to express its determination to walk with Shinjuku, its base. It became the representative team of the Shinjuku City Football Association the following year. In 2020, it concluded a comprehensive partnership agreement with Shinjuku Ward. In 2021, it was promoted to the JFL (Japan Football League). Since then, it has held official matches at the Japan National Stadium every year, mobilizing 16,755 people in 2025, the highest in the JFL. It aims to be the best club in the world.
■ About SECURE
Company Name: SECURE Inc.
Address: Shinjuku Sumitomo Building 20F, 2-6-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-0220
Representative: Tatsunari Taniguchi, President and Representative Director
Established: October 16, 2002
Through this partnership, SECURE will provide its expertise in AI implementation and security for real-world spaces to the sports environment, contributing to the realization of a prosperous society where everyone can share excitement in a safe and secure manner.
■ Background of the Partnership
SECURE operates under the vision of "Creating New Value with AI × Security," deploying the latest facial recognition technology and image analysis solutions to provide "free and protected spaces" through its physical security platform. Meanwhile, Criacao Shinjuku promotes the philosophy of "Continuing to Create Excitement in the World through Soccer," engaging in regional revitalization and solving social issues based in Shinjuku.
Both companies, headquartered in the same Shinjuku district, met through the "Enrich CxO Exchange Meeting" hosted by Criacao Shinjuku. Shared values regarding community-based activities and the importance of safety management in sports led to this partnership. SECURE aims to support Criacao Shinjuku's challenge while upgrading sports environments to be smarter and safer through technology.
■ Comments
Yoshihiro Takeda, Director and CSO, Criacao Shinjuku:
"We are very honored to welcome SECURE as a partner. Shinjuku is a city with world-class energy. SECURE’s AI technology is indispensable for protecting and enhancing the functionality of this exciting city. We have already installed SECURE's security system at our Criacao Yotsuya office. Despite the unique environment of a soccer club office, they responded carefully from site survey to installation and management, and we have felt effects beyond our expectations since the first day.
In the future, we want to go beyond that and embody the vision of 'Intelligence to Space' in stadiums and event venues. We are confident that the fusion of technology and sports will provide unprecedented emotional experiences and a safe environment."
Tatsunari Taniguchi, President and Representative Director, SECURE Inc.:
"We have signed a partnership agreement with Criacao Shinjuku. I deeply resonate with their stance of taking on challenges based in Shinjuku under the mission of 'Continuing to Create Excitement in the World through Soccer.' By fusing SECURE's security expertise, we will provide new value—safety and security—to the sports environment and society, starting with stadiums and performance venues. We intend to grow with the community and support moving experiences through technology."
■ About Criacao Shinjuku
Formed in 2005 mainly by college soccer circle peers. The team name "Criacao" means "creation" in Portuguese. It joined the Tokyo League 4th Division in 2009. In 2018, it was renamed "Criacao Shinjuku" to express its determination to walk with Shinjuku, its base. It became the representative team of the Shinjuku City Football Association the following year. In 2020, it concluded a comprehensive partnership agreement with Shinjuku Ward. In 2021, it was promoted to the JFL (Japan Football League). Since then, it has held official matches at the Japan National Stadium every year, mobilizing 16,755 people in 2025, the highest in the JFL. It aims to be the best club in the world.
■ About SECURE
Company Name: SECURE Inc.
Address: Shinjuku Sumitomo Building 20F, 2-6-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-0220
Representative: Tatsunari Taniguchi, President and Representative Director
Established: October 16, 2002
FAQ
Why is SECURE partnering with a sports club?
Both companies, based in Shinjuku, share values regarding community revitalization and safety in sports.
What technology will be deployed?
Facial recognition and AI image analysis solutions will be provided for stadiums and venues.
What are SECURE's strengths?
They hold the top domestic market share in facial recognition access control with over 13,000 installations.