Webinar on "Brand Strategy in the AI Era for Large Enterprises" to be Held on July 23, 2026

secondz digital Inc. (Headquarters: Yokohama, Kanagawa Prefecture, CEO: Tatsuya Itai, hereinafter "secondz digital") will hold a webinar on "Brand Strategy in the AI Era for Large Enterprises" on July 23, 2026 (Thu) from 10:00 AM to 1:30 PM.

In this webinar, alongside Dentsu Consulting Inc., Fun Marketing Inc., Cross Marketing Inc., GrowthX Inc., Keyword Marketing Inc., Cloud Circus Inc., ELTES Inc., and Billcom Inc., we will explain practical methods from each perspective on how to enhance new "corporate value" that is chosen by both people and AI.

Recommended for:

- Those concerned about whether their company is correctly evaluated and introduced by AI search (ChatGPT, Google AI mode, etc.) - Those who want to update their brand strategy but are unsure of the measures to take in the AI era - Those who face challenges in permeating brand awareness among employees and the entire organization - Those who want to strengthen measures against misinformation and backlash risks from generative AI

Webinar Overview

Now that AI has become a prerequisite for business, the metrics for measuring a company's "value" are undergoing dramatic changes.

In the coming era, enterprise companies should aim for more than just efficiency. It is a new brand strategy to be trusted and chosen by both "people" with sensibility and "AI" that governs logic.

We will refine "sincerity of information" to be correctly evaluated by AI, and sharpen "intentional experiences" that resonate with people's hearts.

This conference will present "new ways to enhance corporate value" for large corporations to transform their vast assets into weapons for the AI era and continue to be chosen for the next 10 years.

Date and Time: July 23, 2026 (Thu) 10:00 AM - 1:30 PM Venue: Online streaming (archive available) Participation Fee: Free Organizer: secondz digital Inc. / Co-organizers: Participating companies Registration: https://secondz.digital/event/event_2026-07-23?organizationId=3030

Program

10:00 AM - 10:30 AM secondz digital Inc. New Corporate Value Chosen in the AI Era: "AEO (AI Engine Optimization) Strategy" to be Designated by Search AI

10:30 AM - 10:50 AM Dentsu Consulting Inc. Transforming Brands into Management Assets - Key Elements of Brand Strategy for Corporate Value Enhancement in the AI Era

10:50 AM - 11:10 AM Fun Marketing Inc. Turning Employees into Brand Embodiments: "Inner Branding" Strategy to Enhance Corporate Value from Within in the AI Era

11:20 AM - 11:40 AM Cross Marketing Inc. Insight Discovery Techniques in the AI Era: Quantifying Emotion and Building Brand Metrics for Continued Selection

11:40 AM - 12:00 PM GrowthX Inc. Towards a Company Chosen for the Next 10 Years: Fostering "Talent Capable of Achieving Results with AI" Across the Organization

12:00 PM - 12:20 PM Keyword Marketing Inc. New Marketing Methods to Create Brands Chosen by AI and Searched by People

12:30 PM - 12:50 PM Cloud Circus Inc. Learning from Yaokin's Umaibo: Community Strategy in the AI Era to Create "Continued Engagement"

12:50 PM - 1:10 PM ELTES Inc. Protecting Reputation: Detection and Governance System for Misinformation Spread and Backlash Risks by AI

1:10 PM - 1:30 PM Billcom Inc. Why "Good Companies" Aren't Chosen? ~Designing Corporate Branding for the AI Era with Integrated PR~

Speakers

secondz digital Inc. Marketing / PR Daishi Kamata Engaged in digital marketing for over 15 years. Participated in the launch phase of Boston Consulting Group (DigitalBCG), supporting DX promotion and digital organization building. Currently responsible for AI search marketing and analysis at secondz digital.

Dentsu Consulting Inc. Principal Miwa Saito Graduated from Waseda University, Faculty of Political Science and Economics. Engaged in creative direction, marketing communication strategy planning, and brand launch/development in the marketing department of a major electronics manufacturer. Subsequently supported marketing reform, business growth strategy planning, business process improvement, system implementation PM, and personnel training at a foreign-affiliated consulting firm.

Fun Marketing Inc. Marketing Department, Chief / Consultant Riko Nishikubo Engaged in SEO since 2022. Joined Fun Marketing Inc. as a content director in 2023. Engaged in writing, editing, and SEO improvement of content across a wide range of genres. Has also presented at numerous webinars on optimization for generative AI (LLMO, GEO, AIO).

Cross Marketing Inc. Consulting Division, Insight Consulting Department, Professional Manager Masato Izutsu Joined Cross Marketing in 2006. For approximately 20 years as a researcher, engaged in planning, designing, and analyzing consumer surveys. Has promoted numerous projects for redesigning and standardizing brand surveys.

GrowthX Inc. CEO Kōtarō Tsugeshita Joined Allied Architects, Inc. in 2007, contributing to SNS support and monetization of various businesses. Led the IPO in 2013. Launched a B2B HR development SaaS service (now GrowthX) at Synchro Inc. starting in 2019, and became CEO in August 2020.

Keyword Marketing Inc. Communication Strategy Office Manager Kentaro Ishihara Joined Vector Inc. as a new graduate in 2019. Engaged in planning and executing external communication strategies as a PR representative. After gaining experience in marketing DX at a comprehensive consulting firm, joined Keyword Marketing in 2025. Promoting Search Creation Marketing (SCM).

Cloud Circus Inc. Fantech Business Division Planner Tatsuro Ohno Joined Startea Labo as a salesperson in 2010. Has been exclusively in charge of Yaokin's anniversary projects since 2022, creating "Kazurazu no Eki" and various diagnostic content in 2025, achieving significant buzz.

ELTES Inc. SR Business Headquarters Executive Officer Hayato Gotoda Joined ELTES in 2009 and has supported reputation risk countermeasures and crisis response for over 300 companies. Founded Debono Inc. in 2014, rejoined ELTES in 2024, and currently holds his position.

Billcom Inc. Strategic Planning Bureau Director Mika Nagasawa Transitioned from the SP industry to the PR industry and has been involved in corporate branding and marketing for over 20 years. Oversees integrated PR teams supporting major companies such as Asahi Kasei Home Products and Matsukiyo Cocokara & Company.

Company Overview

Company Name: secondz digital Inc. Headquarters: 8F Quadrifoglio, 5-14 Kinkō-chō, Kanagawa-ku, Yokohama, Kanagawa Prefecture Minatomirai Office: 8F Ocean Gate Minatomirai, 3-7-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa Prefecture secondz digital is a company that supports corporate AI utilization and AI search optimization using generative AI and LLMs. We provide end-to-end support from AI strategy design and data infrastructure construction to AI product development, implementation, and adoption. URL: https://secondz.digital/

- AI Consulting Business We support corporate AI utilization from conception to implementation and adoption. We offer AI x RevOps support across sales, marketing, and customer success, advanced data analysis infrastructure using AI agents, and organizational transformation support. URL: https://secondz.digital/revops

- AI Search Platform Business We provide "secondz Agentsense," an AI search platform that visualizes how companies and services are perceived in the AI search era and leads to improvements. We support everything from understanding recognition and reference status on generative AI to providing improvement suggestions. URL: https://secondz.digital/lp-aeo-01

Representative

Tatsuya Itai, Representative Director After graduating from the Department of Information Intelligence and Systems, Faculty of Engineering, Tohoku University, he worked on software development at Gree, Inc. Subsequently, he was involved in the launch of the recruitment site AMBI at en-japan Inc., and at PKSHA Technology Inc., he was responsible for launching multiple businesses including an AI help desk. In 2019, he founded secondz digital Inc., focusing on supporting business transformation for enterprises through AI search optimization, generative AI utilization, AI enablement, and AI strategy consulting.

Contact Information

secondz digital Inc. Public Relations Contact: Kamata Email: marketing@secondz.digital