[Kobe/Rokko] A Pizza Place, But the Main Draw is the Tart: Pizzeria NICOLA Rokko Store Launches Authentic Tarts

Pizzeria NICOLA Rokko Store, operated by S.C WORTH Co., Ltd. (Headquarters: Akashi City, Hyogo Prefecture), has begun selling its series of authentic, in-house prepared tarts.

While the store primarily offers Neapolitan pizza and fresh pasta, they are now proposing a new way to enjoy the restaurant: "A new way to enjoy the restaurant that makes you want to visit specifically for the tarts."

Vibrant fruit tarts and rich cream tarts are displayed in a showcase, offering the pleasure of "looking and choosing" upon arrival.

While an Italian restaurant, it aims to offer an experience in Rokko's dining scene that is akin to a patisserie, where customers can deliberate, choose, and take photos.

■ Creating a New Reason to Visit an Italian Restaurant: A "Dessert-Focused" Establishment

In recent years, desserts in dining out have evolved from being a "post-meal item" to a "reason to visit the establishment."

Especially among female customers and couples, there is a growing trend to value experiential aspects that include not only the food but also the ambiance, photogenic qualities, and the joy of choosing.

Pizzeria NICOLA Rokko Store has developed this tart series to evolve from a "restaurant strong in meals" to a "restaurant chosen for its desserts," leveraging its Italian culinary expertise and the ideas of its in-house patissier.

The goal is not just to create products that are "delicious at the end of lunch or dinner," but also items that make customers think, "Let's go to NICOLA today for a tart."

■ The Highlight is the "Joy of Choosing from the Showcase"

For this tart launch, emphasis was placed not only on taste but also on the excitement upon arrival.

Multiple types of tarts are displayed in a showcase at the store.

The setup allows customers to choose while looking at the actual products, rather than just reading a menu, making the time spent deliberating "Which one should I choose?" or "This one looks interesting too" part of the visiting experience.

While desserts in restaurants often end up being an afterthought on the menu, this store has intentionally adopted a "showcase selling" approach.

Just like the main dishes, desserts are given the joy of choice and a sense of specialness.

■ Combining Visually Appealing Presentation with Authentic, In-House Preparation

The lineup includes tarts generously topped with fruits like strawberries, kiwis, and oranges, as well as tarts featuring nuts and tiramisu, offering a taste of the ingredients and a sense of satisfaction.

While visually appealing, the commitment goes beyond mere "aesthetics." The crust, cream, and finishing touches are all meticulously prepared in-house, adhering to authentic standards.

Emphasis is placed on the balance of fruit freshness, cream lightness, and tart texture, aiming for a finish that is not too heavy after a meal and provides ample satisfaction even for a cafe visit.

The store aims to further strengthen its position as an easily accessible spot in the Rokko area where customers can:

"Have a substantial meal," "Enjoy attractive desserts," and "Feel welcome to stop by anytime."

■ Pizzeria NICOLA Rokko Store Comment

"While we want customers to enjoy our pizzas and pastas, we also wanted to create a new appeal that would make them think, 'Let's go today because I want to eat a tart.' We would be happy if customers can enjoy the time spent choosing while looking at the showcase.

We aim to become a more familiar presence in Rokko as a place where you can enjoy both meals and desserts."

■ Future Plans

Moving forward, the store plans to introduce seasonal limited-edition tarts, enhance takeout options, and explore event sales, all while working to create new reasons for customers to visit, positioning themselves as "A pizza place where you can also enjoy tarts."

■ Store Overview

Pizzeria NICOLA Rokko Store

Address: 1F Horn Rokko, 4-1-12 Kotoku-cho, Nada-ku, Kobe City, Hyogo Prefecture

Business Hours: 11:00 AM - 3:00 PM, 5:00 PM - 9:30 PM

Closed: Every Tuesday and Thursday

Instagram: https://www.instagram.com/pizzeria_nicola_rokko_25la/.

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■ Company Overview

S.C WORTH Co., Ltd.

Address: 1727-1 Nishi-Futami, Futami-cho, Akashi City, Hyogo Prefecture

Business Activities: Restaurant Operations