[Kobe Rokko] Despite Being a Pizzeria, the Draw is the Tarts. Pizzeria NICOLA Rokko Store Starts Selling Authentic Tarts
Pizzeria NICOLA in Rokko, Kobe, known for its Neapolitan pizza, has launched a new series of authentic, in-house-made tarts. The store aims to create a new customer experience where people visit specifically for dessert.
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- 📰 Published: April 1, 2026 at 08:07
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Pizzeria NICOLA Rokko, operated by S.C WORTH Co., Ltd. (Headquarters: Akashi City, Hyogo Prefecture), has begun selling a series of authentic tarts prepared in-house.
The restaurant, which primarily serves Neapolitan pizza and fresh pasta, is now proposing a new way to enjoy the store: not just as an after-meal menu item, but as a "new store experience where you want to visit specifically for the tarts."
By lining up colorful fruit tarts and rich cream-based tarts in a showcase, they offer the joy of "looking and choosing" upon visiting.
Despite being an Italian restaurant, they propose a new experience to the food and beverage scene in Rokko, where customers can hesitate, choose, and want to take pictures, just like in a patisserie.
Perfect for souvenirs! A selection of 6 types of tarts!
## Creating a new reason to visit an Italian restaurant: Building a store with a "dessert purpose"
In recent years, the role of dessert in dining out has expanded from "a dish after a meal" to "a destination to visit for that purpose."
Particularly among female customers and couples, there is a tendency to value not only the food but also the experiential value, including the space, Instagrammability, and the joy of choosing.
At Pizzeria NICOLA Rokko, in order to evolve from a "store strong in meals" to a "store also chosen for desserts" by combining cultivated Italian techniques with the ideas of their own patissier, they developed this tart series. The goal was to create products that make people not only say, "I want to order this at the end of lunch or dinner," but also, "Let's go to NICOLA today to eat tarts."
## The center of attention is "the joy of choosing from the showcase"
In selling these tarts, they emphasized not only the taste but also the feeling of excitement upon visiting.
At the storefront, multiple types of tarts...
The restaurant, which primarily serves Neapolitan pizza and fresh pasta, is now proposing a new way to enjoy the store: not just as an after-meal menu item, but as a "new store experience where you want to visit specifically for the tarts."
By lining up colorful fruit tarts and rich cream-based tarts in a showcase, they offer the joy of "looking and choosing" upon visiting.
Despite being an Italian restaurant, they propose a new experience to the food and beverage scene in Rokko, where customers can hesitate, choose, and want to take pictures, just like in a patisserie.
Perfect for souvenirs! A selection of 6 types of tarts!
## Creating a new reason to visit an Italian restaurant: Building a store with a "dessert purpose"
In recent years, the role of dessert in dining out has expanded from "a dish after a meal" to "a destination to visit for that purpose."
Particularly among female customers and couples, there is a tendency to value not only the food but also the experiential value, including the space, Instagrammability, and the joy of choosing.
At Pizzeria NICOLA Rokko, in order to evolve from a "store strong in meals" to a "store also chosen for desserts" by combining cultivated Italian techniques with the ideas of their own patissier, they developed this tart series. The goal was to create products that make people not only say, "I want to order this at the end of lunch or dinner," but also, "Let's go to NICOLA today to eat tarts."
## The center of attention is "the joy of choosing from the showcase"
In selling these tarts, they emphasized not only the taste but also the feeling of excitement upon visiting.
At the storefront, multiple types of tarts...