SCO Group Signs Employment Contracts with Athletes Hiroshi Inada and Junichi Yamamoto
Key facts
- SCO Group Signs Employment Contracts with Athletes Hiroshi Inada and Junichi Yamamoto
- SCO Group has signed employment contracts with Hiroshi Inada, the world's oldest finisher of the Ironman race, and Junichi Yamamoto, a professional triathlete and coach. Through this partnership, they will not only support the athletes' competitive activities but also jointly promote the extension of healthy lifespans and the value of pursuing challenges.
- Source: PR Times
- Date: June 12, 2026
Direct answer
SCO Group has signed employment contracts with Hiroshi Inada, the world's oldest finisher of the Ironman race, and Junichi Yamamoto, a professional triathlete and coach. Through this partnership, they will not only support the athletes' competitive activities but also jointly promote the extension of healthy lifespans and the value of pursuing challenges.
- Citation
- SCO Group Signs Employment Contracts with Athletes Hiroshi Inada and Junichi Yamamoto (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
SCO Group has signed employment contracts with Hiroshi Inada, the world's oldest finisher of the Ironman race, and Junichi Yamamoto, a professional triathlete and coach. Through this partnership, they will not only support the athletes' competitive activities but also jointly promote the extension of healthy lifespans and the value of pursuing challenges.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 22:00
- 🔍 Collected: June 12, 2026 at 13:21
- 🤖 AI Analyzed: June 12, 2026 at 16:51 (3h 30m after Collected)
SCO Group's vision is to "Create a life that lives to 105 through technology."
Our goal is not simply to live longer. We aim to realize a society where people can live healthily, true to themselves, and continue to pursue their dreams and goals even as they age.
Mr. Inada continues to challenge the Ironman (the world's premier triathlon race) at the age of 93.
Mr. Yamamoto, at 53 years old, continues to compete as an active athlete while also dedicating himself to nurturing the next generation.
Both individuals truly embody the concept of "living."
Previously, SCO Group entered into sponsorship agreements with both athletes to support their respective challenges. To build an even stronger partnership, we have now transitioned to employment contracts. Beyond supporting their athletic activities, we will jointly promote the extension of healthy lifespans, the importance of oral care, and the value of taking on challenges.
■Hiroshi Inada Athlete Profile
Born November 19, 1932.
Began triathlon at age 70 and first competed in the Ironman World Championship (KONA) at age 79. Became world champion at ages 80, 84, and 86, and continues to compete on the world stage even now, in his 90s. Holder of the Guinness World Record™ for the oldest finisher of the Ironman World Championship.
■Hiroshi Inada Athlete Comment
Since 2024, SCO Group has supported me, and I have been able to take on many challenges.
Now 93 years old, this year feels different from previous years; I am also fighting against aging. Last year in Miyazaki and this year in Ishigaki, I had to retire from both races, which was incredibly frustrating.
However, I continue to move forward with the spirit of "If I can do it, I can do it!"
This month, I will once again challenge the Ironman 70.3 Cairns.
I am deeply grateful for the significant support, including from medical institutions, that I will receive through this employment contract.
I want to continue triathlon until I am 100 years old, and I believe I can achieve this.
Thank you very much for your continued great support and encouragement. I look forward to your ongoing support and cheers.
■Junichi Yamamoto Athlete Profile
Representative of Athlete Works
Debuted in triathlon in 1993.
Joined the national team in 1996 and retired from competitive racing in 2009, but has been involved in triathlon for over 30 years.
Currently active as both an athlete and a coach, he won the World Triathlon Age Group World Championships in 2019 and 2023.
He is also a coach for a group with over 550 members, ranging from beginners to top athletes. On both fronts as a coach and an athlete, he demonstrates his coaching ability while also leading by example in his swimming and running.
■Junichi Yamamoto Athlete Comment
I have entered into an employment contract with SCO Group Co., Ltd. starting June 2026.
I began my career as a professional athlete immediately after graduating from university at age 22, and started working as a coach at age 37.
I am currently active as both a coach and an athlete.
This employment contract with SCO Group, which has the vision of "Creating a life that lives to 105 through technology," is a major milestone in my life as I turn 53.
I intend to continue to refine my mind, technique, and body, and to maintain my running and communication in a way that serves as a guide for many people.
I am still only 53. I want to cherish each day, resist "maintaining the status quo," and continuously challenge and evolve.
I look forward to your continued support.
■Comment from Yusuke Tamai, Chairman and President of SCO Group Co., Ltd.
Our vision is to "Create a life that lives to 105 through technology."
A society where people live to 105 is not just about extending lifespan. We believe it is a society where people of all ages can have dreams and goals and continue to challenge themselves in their own way.
Mr. Inada continues to challenge the world at 93 years old.
Mr. Yamamoto continues to evolve as both an athlete and a coach at 53 years old.
Their examples are precisely the future we aim for.
While we have been sponsors together, we will now build an even stronger partnership as affiliated athletes. Through sports and oral care, we will work towards a world where oral care becomes a habit for a healthy life, preventing not only diseases but also pre-diseases.
We hope that the challenges undertaken by both athletes will bring hope and courage to many people, from children to seniors.
■Future Developments
SCO Group, together with Mr. Inada and Mr. Yamamoto, will expand its activities beyond supporting competitive endeavors to include health promotion and educational activities targeting a wide range of generations, from children to seniors, as well as local events.
By establishing oral care as a healthy lifestyle habit in society, we aim to realize a world that protects health from the pre-disease stage, not just preventing illness.
Through the power of sports and oral care, we will create a society where as many people as possible can live healthy, vibrant lives and continue to challenge themselves in their own way.
■About SCO Group
SCO Group, with its vision of "Creating a life that lives to 105 through technology," develops and provides next-generation operational systems that support the future of dental care. We support dental clinics nationwide by providing a wide range of practical solutions, including support for cashless payment adoption, operational efficiency improvements, and medical equipment procurement, thereby creating an environment where dentists, dental hygienists, and staff can maximize their expertise for the benefit of their patients. Furthermore, we actively participate in and support sports, aiming to realize a sustainable society that supports health both mentally and physically by delivering "ikigai" (reason for being) and positive ways of living to people.
■Company Overview
Company Name: SCO Group Co., Ltd.
Vision: To create a life that lives to 105 through technology.
Headquarters Location: 18F JP Tower, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo 100-7018
Established: March 22, 2013
Representative: Yusuke Tamai, Chairman and President
Business Activities: Medical Technology Business, Data Insight Business, Payment Business, Medical Equipment Leasing Business
HP: https://www.scogr.co.jp/
Official X: https://twitter.com/sco_official_jp
Official YouTube: https://www.youtube.com/channel/UCc1AOopLrlP1la-h3DbanEQ/
Oral Life Project: https://oral-life.jp/project/
FAQ
Why did SCO Group sign contracts with Mr. Inada and Mr. Yamamoto?
Both athletes embody SCO Group's vision of 'living to 105,' and the company aims to jointly promote the extension of healthy lifespans and the value of challenges.
What does 'living to 105' specifically mean?
It means aiming for a society where people can live healthily, be true to themselves, and continue to pursue dreams and goals regardless of age, not just living longer.
What kind of activities will the athletes undertake through this contract?
In addition to supporting competitive activities, they will promote the extension of healthy lifespans and the value of challenges through health promotion activities, educational programs, and local events.
What are SCO Group's main business activities?
They develop and provide systems for dental care, support the adoption of cashless payments, improve operational efficiency, and lease medical equipment.
What societal issues does this contract aim to address?
It aims to extend healthy lifespans in an aging society, realize a society where people can continue to challenge themselves regardless of age, and promote health through oral care.