Kanagawa's First J.League Affiliated Dental Clinic! Bellmare Oral Care Clinic Opens at Shonan T-SITE
SCO Group Co., Ltd. and Shonan Bellmare Co., Ltd. announced the opening of the 'Bellmare Oral Care Clinic' at Shonan T-SITE on May 21, 2026, as part of their collaborative 'Oral Care Project'. As Kanagawa's first J.League club-affiliated dental clinic, it focuses on preventive dentistry. By partnering with the sports club, which serves as a community hub, they aim to lower psychological barriers to dental checkups, encourage behavioral change, and contribute to extending healthy life expectancy and reducing medical costs.
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- 📰 Published: May 23, 2026 at 03:00
- 🔍 Collected: May 22, 2026 at 18:31
- 🤖 AI Analyzed: May 23, 2026 at 05:35 (11h 3m after Collected)
SCO Group Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and Chairman: Yusuke Tamai; hereinafter 'SCO Group') announced the opening of the 'Bellmare Oral Care Clinic' at 'Shonan T-SITE' in Tsujido, Fujisawa City, Kanagawa Prefecture on Thursday, May 21, 2026. This is part of the 'Oral Care Project' promoted in collaboration with Shonan Bellmare Co., Ltd. (Headquarters: Hiratsuka City, Kanagawa Prefecture; Representative Director and President: Tetsuya Kumode; hereinafter 'Shonan Bellmare').
It opened as the first J.League club-affiliated dental clinic in Kanagawa Prefecture, and a media preview was held on the same day. Shonan Bellmare alumni Nobuyuki Kojima and the official mascot 'King Bell I' also rushed to the scene, making it a spectacular opening.
The newly opened clinic strongly focuses on 'preventive dentistry' and aims to be an accessible and easy-to-visit dental clinic for Shonan Bellmare fans and supporters, as well as local residents. By collaborating with Shonan Bellmare, which serves as a community hub as a comprehensive sports club, we believe we can appeal to demographics that have not previously sought dental checkups. By lowering the psychological barrier to dentistry, we aim to encourage behavioral changes in the public and contribute to extending healthy life expectancy.
We believe that establishing a culture of visiting the clinic for 'prevention (maintenance)' rather than 'treatment' will lead to a reduction in medical expenses and people's happiness, and we intend to take on this educational activity through this business.
Comment from Dr. Hiroto Sekiguchi, Director of Hiro Shonan Tsujido Dental Clinic:
'Dentists inevitably have a negative image. But I wanted to make this an exciting place, a space where people naturally want to visit regularly while feeling close to Bellmare. The people of Shonan supporting the club of Shonan with the medical care of Shonan. I feel strong pride and responsibility in that. I want to give back to the club I've admired, now in the form of my work as a dentist.'
Comment from Special Guest, Mr. Nobuyuki Kojima:
'During my active playing days, my stance was to go to the dentist only when my teeth hurt. But when I was selected for the Japan national team and went on overseas expeditions, if a toothache started, there was really nothing I could do. I managed with first aid, but after retiring, I realized profoundly how important it is to go to the dentist before things get bad. The concept of prevention didn't exist for me at all back then. If there had been a clinic like this, I would have come much earlier. I really want the younger generation of players to take advantage of this.'
Comment from Mr. Tetsuya Kumode, Representative Director and President of Shonan Bellmare Co., Ltd.:
'We want this to be a place where fans can come and feel excited, but also a place where even those who don't know Bellmare can feel closer to the club by coming here. As a club, we are proud to be able to contribute to the health of the community. We want to spread a culture of visiting to protect teeth, rather than going after it hurts. I am truly happy to be able to realize this together with a doctor who shares the club's power and passion for the community.'
According to a survey of 100 Kanagawa residents conducted by the 'Oral Life Project', for which SCO Group serves as the secretariat, it was revealed that about 1 in 2 people (approx. 47%) 'have not been to a dental clinic in over 5 years'.
From the perspective of preventing tooth decay and periodontal disease, it is recommended to receive regular dental checkups (maintenance) every 3 to 6 months*.
Therefore, in 2025, SCO Group and Shonan Bellmare signed a contract as 'Oral Care Partners' aiming to support health and a rich life through the power of sports and to popularize dental maintenance.
*: Axelsson P, Lindhe J: The significance of maintenance care in the treatment of periodontal disease. J Clin Periodontal, 8:281-294, 1981.
* Bellmare Oral Care Clinic (Hiro Shonan Tsujido Dental Clinic) collaborates with Shonan Bellmare and is operated by Dr. Sekiguchi (Hiro Shonan Tsujido Dental Clinic). Shonan Bellmare Co., Ltd. and SCO Group Co., Ltd. are not directly involved in the operation of this clinic. The name 'Shonan Bellmare Oral Care Clinic' is used with the permission of Shonan Bellmare Co., Ltd.
It opened as the first J.League club-affiliated dental clinic in Kanagawa Prefecture, and a media preview was held on the same day. Shonan Bellmare alumni Nobuyuki Kojima and the official mascot 'King Bell I' also rushed to the scene, making it a spectacular opening.
The newly opened clinic strongly focuses on 'preventive dentistry' and aims to be an accessible and easy-to-visit dental clinic for Shonan Bellmare fans and supporters, as well as local residents. By collaborating with Shonan Bellmare, which serves as a community hub as a comprehensive sports club, we believe we can appeal to demographics that have not previously sought dental checkups. By lowering the psychological barrier to dentistry, we aim to encourage behavioral changes in the public and contribute to extending healthy life expectancy.
We believe that establishing a culture of visiting the clinic for 'prevention (maintenance)' rather than 'treatment' will lead to a reduction in medical expenses and people's happiness, and we intend to take on this educational activity through this business.
Comment from Dr. Hiroto Sekiguchi, Director of Hiro Shonan Tsujido Dental Clinic:
'Dentists inevitably have a negative image. But I wanted to make this an exciting place, a space where people naturally want to visit regularly while feeling close to Bellmare. The people of Shonan supporting the club of Shonan with the medical care of Shonan. I feel strong pride and responsibility in that. I want to give back to the club I've admired, now in the form of my work as a dentist.'
Comment from Special Guest, Mr. Nobuyuki Kojima:
'During my active playing days, my stance was to go to the dentist only when my teeth hurt. But when I was selected for the Japan national team and went on overseas expeditions, if a toothache started, there was really nothing I could do. I managed with first aid, but after retiring, I realized profoundly how important it is to go to the dentist before things get bad. The concept of prevention didn't exist for me at all back then. If there had been a clinic like this, I would have come much earlier. I really want the younger generation of players to take advantage of this.'
Comment from Mr. Tetsuya Kumode, Representative Director and President of Shonan Bellmare Co., Ltd.:
'We want this to be a place where fans can come and feel excited, but also a place where even those who don't know Bellmare can feel closer to the club by coming here. As a club, we are proud to be able to contribute to the health of the community. We want to spread a culture of visiting to protect teeth, rather than going after it hurts. I am truly happy to be able to realize this together with a doctor who shares the club's power and passion for the community.'
According to a survey of 100 Kanagawa residents conducted by the 'Oral Life Project', for which SCO Group serves as the secretariat, it was revealed that about 1 in 2 people (approx. 47%) 'have not been to a dental clinic in over 5 years'.
From the perspective of preventing tooth decay and periodontal disease, it is recommended to receive regular dental checkups (maintenance) every 3 to 6 months*.
Therefore, in 2025, SCO Group and Shonan Bellmare signed a contract as 'Oral Care Partners' aiming to support health and a rich life through the power of sports and to popularize dental maintenance.
*: Axelsson P, Lindhe J: The significance of maintenance care in the treatment of periodontal disease. J Clin Periodontal, 8:281-294, 1981.
* Bellmare Oral Care Clinic (Hiro Shonan Tsujido Dental Clinic) collaborates with Shonan Bellmare and is operated by Dr. Sekiguchi (Hiro Shonan Tsujido Dental Clinic). Shonan Bellmare Co., Ltd. and SCO Group Co., Ltd. are not directly involved in the operation of this clinic. The name 'Shonan Bellmare Oral Care Clinic' is used with the permission of Shonan Bellmare Co., Ltd.
FAQ
ベルマーレオーラルケアクリニックはいつ、どこに開院しましたか？
2026年5月21日に、神奈川県藤沢市辻堂の「湘南T-SITE」内に開院しました。
ベルマーレオーラルケアクリニックの主な特徴は何ですか？
神奈川県内で初のJリーグクラブ連携歯科医院であり、「治療」ではなく「予防（メインテナンス）」に注力している点です。
このクリニックの運営には湘南ベルマーレが直接関わっていますか？
いいえ、湘南ベルマーレおよびSCOグループは直接的な運営には関与しておらず、ひろ湘南辻堂歯科の関口寛人院長が運営しています。
SCOグループと湘南ベルマーレが歯科クリニックを開院した目的は何ですか？
スポーツクラブの地域ハブ機能を活かして歯科に対する心理的ハードルを下げ、「予防」のために通院する文化を定着させて健康寿命の延伸と医療費削減に貢献することです。
なぜ歯科医院での定期検診（メインテナンス）が必要なのですか？
むし歯や歯周病を予防する観点から、3〜6か月ごとに定期的な検診を受けることが推奨されているためです。