The Strongest Cleaning Power in the Series*¹! New Release of "Sentaku-so Kabi Killer PRO"

Johnson Co., Ltd. (Headquarters: Yokohama / President: Takayuki Suzuki) will launch "Sentaku-so Kabi Killer PRO" from its Kabi Killer brand on Wednesday, April 15, 2026, featuring the strongest cleaning power*1 in the history of its washing machine tub cleaner series.

In a consumer survey*2 conducted by our company, concerns about washing machine tubs included "mold and other dirt" and "odors." Regarding anxieties caused by tub dirt, we received comments such as "dirt peeling off and sticking to laundry," "feeling unsanitary," and "laundering becomes meaningless." Furthermore, it was found that odor concerns have expanded beyond the tub to "the laundry itself smelling bad."

Therefore, we are newly launching "Sentaku-so Kabi Killer PRO," equipped with the "series' strongest cleaning power"*1 that powerfully destroys mold, odor, bacteria, slime, and detergent residue. This product contains the highest level of cleaning and disinfecting ingredients compared to our conventional products, powerfully approaching stubborn dirt clinging to the washing machine tub.

A new TV commercial will be released in conjunction with the launch. This CM visualizes and personifies tough stains lurking in the washing machine tub, such as "mold, odor, bacteria, slime, and detergent residue." It portrays "Sentaku-so Kabi Killer PRO" as the force that dissolves and removes these powerful enemies with its potent cleaning power.

Strongest Cleaning Power in the Series*1

・ Contains the highest level of cleaning and disinfecting ingredients (compared to our conventional chlorine-based products).

・ Powerfully removes mold, odor, bacteria, slime, and detergent residue all at once.

New TV CM with Personified Characters

・ Personifies "mold," "odor," "bacteria," "slime," and "detergent residue" to clearly represent the dirt.

・ The CM depicts "Sentaku-so Kabi Killer PRO" defeating them with its powerful cleaning ability.

*1 Compared to our conventional chlorine-based products

*2 [Survey Outline] Interview on cleaning / Conducted by: Johnson Co., Ltd. / Period: November 9-10, 2024 / Target: Women in their 30s-40s nationwide (purchasers and primary users of washing machine tub cleaners, used 3+ times a year) / Sample size: n=4 groups / Method: Group interview survey

Product Overview

Product Name: Sentaku-so Kabi Killer PRO

Use: Washing machine tub cleaner

Content: 90g x 1 packet

Price: Open price

Launch Date: Wednesday, April 15, 2026

Sales Channels: Supermarkets, drugstores, home centers, online shops, etc., nationwide

Product Features:

・ Strongest cleaning power in the series*1! Contains the highest level of cleaning and disinfecting ingredients*1 to dissolve and remove stubborn washing machine tub mold. Powerfully eliminates washing machine tub concerns like "mold, odor, bacteria, slime, and detergent residue"*1.

・ Mold spore removal rate*2 / Disinfection rate*3 99.9%

・ Chlorine-based formula dissolves and removes dirt! Hassle-free as it can be drained away*4.

・ Time-saving with quick-wash course compatibility! Speedy cleaning without the need for soaking.

・ Compatible with both top-loading and front-loading (drum-type) machines. Can be used in large-capacity washing machines up to 12kg.

・ Features a calendar function to notify you of cleaning times. Simply scan the QR code on the package and register it in your calendar to receive the next notification.

*1 Compared to our conventional chlorine-based products

*2 Test on stainless steel plates (conducted by Japan Food Research Laboratories)

*3 Does not eliminate all bacteria

*4 Please scoop out any large pieces of dirt that may float up.

Washing Machine Tub Cleaner Lineup

Product Name

Type

Form

Compatible Machine

Compatible Capacity

Main Features

Sentaku-so Kabi Killer

Chlorine-based

Liquid

Top-loading/Front-loading

~9kg

Thoroughly removes washing machine tub mold with the powerful cleaning of a chlorine-based formula.

Sentaku-so Kabi Killer PRO

Chlorine-based

Granule

Top-loading/Front-loading

~12kg

Can be used with quick-wash courses for efficient housework. Powerfully removes stubborn dirt with the highest level*1 of cleaning and disinfecting ingredients.

Gattsuri Hagaseru Sentaku-so Kabi Killer

Non-chlorine

Powder

Top-loading

~9kg

A non-chlorine type that peels off and removes caked-on dirt. Also recommended for those who dislike the smell of chlorine.

Johnson Co., Ltd. (http://www.johnson.co.jp/) was established in 1962 as an affiliate of S.C. Johnson & Son, Inc. (Racine, Wisconsin, USA; http://www.scjohnson.com/), a global manufacturer of household detergents, air fresheners, insecticides, and food storage products. Leveraging its experience in the Japanese market and the strengths of a global company, it focuses on introducing innovative products that earn the trust of the Japanese market and consumers. Its representative brands include the mold remover "Kabi Killer," household cleaner "Scrubbing Bubbles," air freshener "Glade," drain pipe cleaner "Pipe Unish," bath boiler cleaner "Jaba," and kitchen waste oil solidifier "Temple."

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