The Strongest Cleaning Power in the Series*1! 'Sentakusou Kabi Killer PRO' Newly Launched
Johnson Co., Ltd. will launch 'Sentakusou Kabi Killer PRO', featuring the highest level of cleaning ingredients in the series, on April 15, 2026, accompanied by a new TV commercial.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 19:00
- 🔍 Collected: April 3, 2026 at 10:30
- 🤖 AI Analyzed: April 21, 2026 at 06:26 (427h 55m after Collected)
Johnson Co., Ltd. (Headquarters: Yokohama City / President: Shuhei Suzuki) will newly launch "Sentakusou Kabi Killer PRO" (Washing Machine Mold Killer PRO), which achieves the strongest cleaning power*1 in the history of the washing machine cleaner series from the Kabi Killer brand, on Wednesday, April 15, 2026.
In a consumer survey*2 conducted by our company, "dirt such as mold" and "odors" were cited as concerns regarding washing machines. Additionally, regarding the anxiety caused by a dirty washing machine, comments such as "dirt flakes off and sticks to the laundry," "it feels unhygienic," and "it defeats the purpose of washing" were received. Furthermore, it became clear that the problem of odors is spreading, not just in the washing machine but also where "the laundry itself smells bad."
Therefore, we are newly launching "Sentakusou Kabi Killer PRO," equipped with the "strongest cleaning power in the series"*1 to powerfully destroy mold, odors, bacteria, slime, and detergent residue. This product is formulated with the highest level of cleaning and sanitizing ingredients compared to our conventional products, and powerfully targets stubborn dirt stuck to the washing machine tub.
Coinciding with the launch, a new TV commercial will be released. In this CM, tough dirt hiding in the washing machine such as "mold, odors, bacteria, slime, and detergent residue" are anthropomorphized to make them easy to understand. "Sentakusou Kabi Killer PRO" is portrayed as the entity that melts and removes those strong enemies with its powerful cleaning capability.
■ Strongest Cleaning Power in the Series*1
- Formulated with the highest level of cleaning and sanitizing ingredients (compared to our conventional chlorine-based products).
- Powerfully removes mold, odors, bacteria, slime, and detergent residue all at once.
■ New TV CM featuring anthropomorphized characters
- Anthropomorphizes "mold," "odors," "bacteria," "slime," and "detergent residue" to represent dirt clearly.
- A CM depicting "Sentakusou Kabi Killer PRO" defeating them with its powerful cleaning force.
*1
In a consumer survey*2 conducted by our company, "dirt such as mold" and "odors" were cited as concerns regarding washing machines. Additionally, regarding the anxiety caused by a dirty washing machine, comments such as "dirt flakes off and sticks to the laundry," "it feels unhygienic," and "it defeats the purpose of washing" were received. Furthermore, it became clear that the problem of odors is spreading, not just in the washing machine but also where "the laundry itself smells bad."
Therefore, we are newly launching "Sentakusou Kabi Killer PRO," equipped with the "strongest cleaning power in the series"*1 to powerfully destroy mold, odors, bacteria, slime, and detergent residue. This product is formulated with the highest level of cleaning and sanitizing ingredients compared to our conventional products, and powerfully targets stubborn dirt stuck to the washing machine tub.
Coinciding with the launch, a new TV commercial will be released. In this CM, tough dirt hiding in the washing machine such as "mold, odors, bacteria, slime, and detergent residue" are anthropomorphized to make them easy to understand. "Sentakusou Kabi Killer PRO" is portrayed as the entity that melts and removes those strong enemies with its powerful cleaning capability.
■ Strongest Cleaning Power in the Series*1
- Formulated with the highest level of cleaning and sanitizing ingredients (compared to our conventional chlorine-based products).
- Powerfully removes mold, odors, bacteria, slime, and detergent residue all at once.
■ New TV CM featuring anthropomorphized characters
- Anthropomorphizes "mold," "odors," "bacteria," "slime," and "detergent residue" to represent dirt clearly.
- A CM depicting "Sentakusou Kabi Killer PRO" defeating them with its powerful cleaning force.
*1