ScienceArts Announces Integration with 'crotta,' Hospitality Room Information Tool Deployed in Over 15,000 Rooms Nationwide — Advancing DX and Operational Efficiency in the Lodging Industry

ScienceArts Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Ryutaro Hiraoka) announces the integration of its live communication platform for frontline workers, 'Buddycom,' with 'crotta,' a guest room information tool provided by Roots Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Shinya Ishida).

Capabilities Enabled by the Integration

The hospitality industry faces increasing staff burdens due to labor shortages and rising inbound demand, making operational efficiency and improved guest satisfaction urgent priorities. This integration delivers the following features to alleviate on-site workload:

Elimination of Front Desk Relay Burden and Accelerated Team Response

Guest requests from rooms are delivered directly to on-site staff or entire teams without going through front desk personnel. This reduces the front desk’s call-handling and message relay workload, prevents information gaps, and significantly accelerates initial response times.

Real-Time Responsiveness Without Interrupting Work

Requests made via the 'crotta' terminal in guest rooms—such as facility reservations, room service orders, and amenity requests—are instantly delivered via voice and text to staff using 'Buddycom.' Staff no longer need to interrupt their tasks to check a management PC, enabling immediate awareness of guest needs regardless of location.

Maximized Mobility and Comfort via Single-Device Consolidation

Previously requiring two separate devices—internal phone and walkie-talkie—staff can now consolidate both functions into a single smartphone. This reduces equipment weight and enables seamless internal communications and team coordination on one device, enhancing on-site mobility and operational efficiency.

About crotta

crotta is a series of in-room information services for lodging facilities. Through tablets, smart TVs, or guests’ smartphones, it digitizes facility guides and streamlines non-face-to-face guest communication and request handling. By reducing staff workload and improving operational efficiency, crotta enhances guest comfort and convenience. It has been deployed in over 15,000 rooms across Japan.

About Buddycom (https://buddycom.net/)

Buddycom is a live communication platform connecting frontline workers. Using internet networks (4G, 5G, Wi-Fi®), it enables real-time group communication via voice, text, video, and location (IoT) on smartphones and tablets—similar to walkie-talkies or radios. It also supports AI-powered digital assistants for communication.

Buddycom is used across diverse industries including aviation, railways, construction, welfare facilities, and logistics, serving as a key communication tool.

About ScienceArts Inc.

ScienceArts Inc. is committed to the mission of 'delivering future DX to frontline workers and empowering a society where people work happily and with smiles.' The company develops and markets 'Buddycom,' a live communication platform for frontline workers. Listed on the Tokyo Stock Exchange Mothers market in 2021 (now transferred to the Growth market), ScienceArts has achieved five consecutive years as market share leader※ in its category.

Going forward, the company will continue to connect not only staff-to-staff, but also staff-to-guests and staff-to-AI, striving to create a workplace where frontline workers can thrive with energy and joy.

※ Voice (video) communication tools shipment value and unit count (for non-desk workers), Deloitte Tohmatsu Mickei Economic Research, 'Deskless SaaS Market Status and Outlook 2025 Edition'