Mr.Max Introduces Buddycom in All 60 Stores, Improving Operational Efficiency by Unifying Devices

Science Arts, Inc. (Location: Shibuya-ku, Tokyo; CEO: Ryutaro Hiraoka), announces that its live communication platform for frontline workers, "Buddycom," has been implemented in all 60 stores (as of April 7, 2026) of Mr.Max Co., Ltd. (Location: Fukuoka-shi, Fukuoka; President & CEO: Akihiko Sato).

■ Background of Implementation

Mr.Max aims to achieve more efficient and high-quality services through the digital transformation (DX) of its store operations. The previously used radios had issues with areas where voice could not reach in jejich large stores, and repair costs due to equipment failure were a challenge.

Against this backdrop, along with the transition of handy terminals carried by store staff to smartphones, they planned to consolidate the intercom function into smartphones as well, aiming for operational efficiency by unifying devices.

Buddycom was chosen for its functional superiority and future scalability compared to traditional radios and other companies' intercom apps.

Particularly, Buddycom demonstrated the highest stability when switching between Wi-Fi and mobile communication. In addition to the communication quality that ensures voice reaches reliably even in extensive sales floors, it was also praised for its intuitive operation for staff transitioning from traditional intercoms and the ability to configure app functions in bulk via the management console, leading to this full-store implementation.

■ Implementation Effects

• Realizing Smooth Communication by Utilizing Multiple Groups

The quality and speed of information sharing in store operations have dramatically improved. The ability to create multiple groups has enabled parallel conversations within the store to proceed smoothly without interference, eliminating the stress caused by interrupted conversations.

• Image Sharing via Chat Function Makes Restocking Operations More Efficient

By using the chat function to share real-time images of sales floor displays and out-of-stock areas, even instructions that are difficult to convey with words alone can be given accurately, leading to more efficient restocking operations. Since all voice is automatically transcribed and recorded, it is easy to review and listen again to missed information, making it possible to accurately grasp information and maintain high-quality store operations even during busy work.

■ What is Buddycom? ( https://buddycom.net/ )

Buddycom is a live communication platform that enables team communication using smartphones as intercoms, transceivers, or radios. It is used in critical missions across various industries, including aviation, railway, construction, and retail, helping to improve the efficiency of frontline workers.