We Want to Eliminate Personal Gyms That Can't Make a Living After Opening
School Company Inc. has announced its dream to solve the problem of personal gyms closing down due to difficulties in attracting customers after opening. They aim to improve the sustainability of the entire industry not just by supporting training skills, but by providing management skills, especially in customer acquisition.
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- 📰 Published: April 1, 2026 at 09:00
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Our company endorses April Dream, which aims to make April 1st a day for sharing dreams. This press release is the dream of School Company Inc. (Jim Shukyaku Ojisan).
School Company Inc. (CEO: Hiroyasu Ohno) shares its dream to 'eliminate personal gyms that can't make a living after opening.'
## The Reality of Opening a Personal Gym
Through our involvement in the personal gym industry, we have come to feel a certain challenge.
Personal gyms have been increasing rapidly in recent years.
Many people gain experience as personal trainers and think, 'I want to go independent someday,' and the number of people actually taking the step to open their own business continues to grow.
However, on the other hand, there are not a few cases where management does not continue as expected after opening, and they end up closing down.
Even if you have knowledge of training and coaching skills, it is difficult to continue with just that.
Many people are troubled by the 'customer acquisition' wall they face for the first time after opening.
## The True Value of a Personal Gym
On the other hand, we feel that the value that personal gyms have is enormous.
Our CEO, Ohno himself, has experience injuring his shoulder through self-styled training and hurting his knees as a result of repeating squats with the wrong form for 20 years.
He realized firsthand the importance of knowing the correct form.
Also, while hospitals provide treatment after an illness or injury, their role in prevention is limited.
In that respect, we believe that personal gyms play an important role in the coming society from the perspective of preventive medicine and healthy life expectancy.
Originally, being a personal trainer is a job that has the power to change people's lives for the better.
Your body changes, you become healthier, and you gain confidence.
We believe that its value should originally reach many more people.
## Towards an Industry Where People Who Opened with a Dream Can Continue
School Company Inc. (CEO: Hiroyasu Ohno) shares its dream to 'eliminate personal gyms that can't make a living after opening.'
## The Reality of Opening a Personal Gym
Through our involvement in the personal gym industry, we have come to feel a certain challenge.
Personal gyms have been increasing rapidly in recent years.
Many people gain experience as personal trainers and think, 'I want to go independent someday,' and the number of people actually taking the step to open their own business continues to grow.
However, on the other hand, there are not a few cases where management does not continue as expected after opening, and they end up closing down.
Even if you have knowledge of training and coaching skills, it is difficult to continue with just that.
Many people are troubled by the 'customer acquisition' wall they face for the first time after opening.
## The True Value of a Personal Gym
On the other hand, we feel that the value that personal gyms have is enormous.
Our CEO, Ohno himself, has experience injuring his shoulder through self-styled training and hurting his knees as a result of repeating squats with the wrong form for 20 years.
He realized firsthand the importance of knowing the correct form.
Also, while hospitals provide treatment after an illness or injury, their role in prevention is limited.
In that respect, we believe that personal gyms play an important role in the coming society from the perspective of preventive medicine and healthy life expectancy.
Originally, being a personal trainer is a job that has the power to change people's lives for the better.
Your body changes, you become healthier, and you gain confidence.
We believe that its value should originally reach many more people.
## Towards an Industry Where People Who Opened with a Dream Can Continue