Schick Japan Launches New Web Commercial for Renewed Schick Intuition Featuring Heisei Flamingo

Schick Japan, the No. 1 company in Japan’s razor market, announced that it will release a new web commercial for its women’s shaving brand Schick Intuition, which has undergone its first major renewal in about 20 years. The commercial features popular YouTube duo Heisei Flamingo and will be released on May 15, 2026. The web commercial highlights the renewed appeal of Schick Intuition through the theme of an exciting shaving experience. It presents choosing a shaver as something similar to choosing skincare, reframing shaving from simple hair removal into time spent caring for the skin. Through Heisei Flamingo, the campaign communicates a positive message: “Our skin is seriously invincible!” while expressing the joy of caring for the skin and the uplifting feeling of becoming more confident after shaving. The commercial opens in a pink-themed bathroom world filled with soft, bubbly, fancy visuals. NICO and RIHO appear with excited expressions, pick up Schick Intuition, and gently care for their whole bodies. Phrases unique to the duo, such as “tsuru-mingo,” “suru-mingo,” and “uru-mingo,” rhythmically express the smooth, silky, and moisturized feel of skin after shaving. The spot ends with the two smiling at the camera and declaring, “Our skin is seriously invincible!” in their natural, playful style. Heisei Flamingo commented that they were delighted to be chosen for the timing of such a historic renewal. NICO said she uses Schick Intuition almost every day and enjoyed the princess-like pink studio set, while RIHO said the concept of turning shaving into skin-caring time felt especially appealing. To commemorate the web commercial’s release on social media, Schick Japan will run a giveaway campaign on its official Instagram and X accounts from May 15 to May 31, 2026. Prizes include Heisei Flamingo autographed boards and Schick Intuition products. A retail campaign will also be held for customers who purchase eligible Intuition products, with prizes including autographed boards with an original hairband, JBL Bluetooth speakers, and Amazon gift cards. The renewed Schick Intuition lineup features four types of skin bars with skincare ingredients tailored to different desired skin finishes: sensitive skin, moisturized skin, glossy skin, and bouncy skin. The formulas include CICA, ceramide, vitamin C derivative, and hyaluronic acid. The products launched on March 3, 2026, and are available at drugstores nationwide and through Amazon, among other channels.