Schick, No. 1 in the Japanese Razor Market for 30 Consecutive Years*1, Major Renewal of Men's Shaving Care Brand 'HYDRO'! Featuring Voice Actor/Actor Kenjiro Tsuda in WebCM to Appeal to the Ultimate Gentleness and Deep Shaving
Schick Japan has significantly renewed its men's shaving brand 'HYDRO', aiming for the perfect balance of gentleness and deep shaving. A new WebCM and TVCM featuring actor Kenjiro Tsuda are being released.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 21:00
- 🔍 Collected: April 15, 2026 at 12:31
- 🤖 AI Analyzed: April 19, 2026 at 08:16 (91h 44m after Collected)
Schick Japan K.K. (Headquarters: Shinagawa-ku, Tokyo, President and Representative Director: Hideo Goto), which holds the No. 1 share in the Japanese razor market*1, has undergone a major renewal of "HYDRO", the representative men's shaving brand of Schick, and is sequentially rolling out 6 new products starting in March 2026 that "perfect" the balance between "gentleness" and "deep shaving". In conjunction with this renewal, voice actor and actor Kenjiro Tsuda has been appointed. A TVCM featuring Kenjiro Tsuda's voice has been broadcast since Wednesday, April 1, and a WebCM featuring his physical appearance will be released from Wednesday, April 15.
The new WebCM expresses the worldview of the new "HYDRO", which has perfected "gentleness" and "deep shaving", through the deep voice and expressive power of Kenjiro Tsuda, who has fascinated many fans for years. Please pay attention to the scene where Tsuda, who experienced shaving, says, "This is the ultimate deep shave!" The "HYDRO" brand, which has further strengthened its overall functionality, will evolve everyday shaving into a more comfortable and pleasant time while staying close to the skin and beard of every man.
■ About the WebCM
[Schick HYDRO Shaver Edition]
The story begins in a stylish, bright, abstract washroom space. It starts with a scene where Tsuda, sitting on a heavy chair, stares at the shaver and says, "This is the ultimate deep shave!", and then stares sharply at the PRO FIT handle that moves in two stages. When he starts shaving in front of the mirror, the moment the blade touches his skin, he lets out a voice saying, "This overwhelming ease of shaving that fits the face!" and looks surprised at the shaving comfort. Finally, clutching the shaver, he firmly concludes, "This is... the ultimate deep shave!" Along with Tsuda's rich expressiveness, it impressively depicts the charm of "HYDRO", which has perfected "gentleness" and "deep shaving".
[Schick HYDRO Shaving Agent Edition]
A commercial set in a parallel world centered around a mirror in a simple washroom space. Inside the mirror is Tsuda taking care of his skin with a shaving agent. On the other hand, outside the mirror is "Tsuda who doesn't take care of his skin", trying to shave as is with facial wash foam. The moment he tries to shave, the one from inside the mirror calls out, "You need 'gel' for that," and while picking up the shaving gel, he says powerfully, "Protect before you shave!" Through conversation across the mirror, it depicts a new skin care habit of protecting the skin with a shaving agent before shaving.
■ Comment from Mr. Tsuda
"During this shoot, I realized how important the things we use daily and the things that touch our bare skin are. When I actually used it, I was a little surprised by how it fit on my skin and the smooth shaving comfort. I involuntarily let out a voice saying, 'This is amazing' (laughs). In the shaving agent edition, it expresses the simple but most important thing: 'protect before you shave'. Just because it's a daily routine, taking it a little more carefully can change your mood. I'd be happy if this could be an opportunity for that."
■ WebCM Overview
[Titles]
"Schick HYDRO Shaver Edition" (30 seconds)
"Schick HYDRO Shaving Agent Edition" (30 seconds)
[Starring] Kenjiro Tsuda
[Broadcast Start Date] April 15 (Wed)
[YouTube]
"Schick HYDRO Shaver Edition": https://youtu.be/eTJjbN19i2k
"Schick HYDRO Shaving Agent Edition": https://youtu.be/HZvR-eYvBJU
■ About TVCM
Schick "HYDRO Ultimate" Edition
The new HYDRO shaver features a design that closely adheres to the face, preventing unshaved spots and providing a gentle deep shave while protecting the skin. This TVCM expresses a smooth shaving feel, as if being shaved by a professional.
Schick "HYDRO Shaving Gel" Edition
The new HYDRO shaving gel is formulated with 6 types of moisturizing ingredients. It supports a gentle deep shave while protecting the skin. The TVCM showcases its enhanced moisturizing power.
■ TVCM Overview
[Title] Schick "HYDRO Ultimate" Edition (15 seconds)
The new WebCM expresses the worldview of the new "HYDRO", which has perfected "gentleness" and "deep shaving", through the deep voice and expressive power of Kenjiro Tsuda, who has fascinated many fans for years. Please pay attention to the scene where Tsuda, who experienced shaving, says, "This is the ultimate deep shave!" The "HYDRO" brand, which has further strengthened its overall functionality, will evolve everyday shaving into a more comfortable and pleasant time while staying close to the skin and beard of every man.
■ About the WebCM
[Schick HYDRO Shaver Edition]
The story begins in a stylish, bright, abstract washroom space. It starts with a scene where Tsuda, sitting on a heavy chair, stares at the shaver and says, "This is the ultimate deep shave!", and then stares sharply at the PRO FIT handle that moves in two stages. When he starts shaving in front of the mirror, the moment the blade touches his skin, he lets out a voice saying, "This overwhelming ease of shaving that fits the face!" and looks surprised at the shaving comfort. Finally, clutching the shaver, he firmly concludes, "This is... the ultimate deep shave!" Along with Tsuda's rich expressiveness, it impressively depicts the charm of "HYDRO", which has perfected "gentleness" and "deep shaving".
[Schick HYDRO Shaving Agent Edition]
A commercial set in a parallel world centered around a mirror in a simple washroom space. Inside the mirror is Tsuda taking care of his skin with a shaving agent. On the other hand, outside the mirror is "Tsuda who doesn't take care of his skin", trying to shave as is with facial wash foam. The moment he tries to shave, the one from inside the mirror calls out, "You need 'gel' for that," and while picking up the shaving gel, he says powerfully, "Protect before you shave!" Through conversation across the mirror, it depicts a new skin care habit of protecting the skin with a shaving agent before shaving.
■ Comment from Mr. Tsuda
"During this shoot, I realized how important the things we use daily and the things that touch our bare skin are. When I actually used it, I was a little surprised by how it fit on my skin and the smooth shaving comfort. I involuntarily let out a voice saying, 'This is amazing' (laughs). In the shaving agent edition, it expresses the simple but most important thing: 'protect before you shave'. Just because it's a daily routine, taking it a little more carefully can change your mood. I'd be happy if this could be an opportunity for that."
■ WebCM Overview
[Titles]
"Schick HYDRO Shaver Edition" (30 seconds)
"Schick HYDRO Shaving Agent Edition" (30 seconds)
[Starring] Kenjiro Tsuda
[Broadcast Start Date] April 15 (Wed)
[YouTube]
"Schick HYDRO Shaver Edition": https://youtu.be/eTJjbN19i2k
"Schick HYDRO Shaving Agent Edition": https://youtu.be/HZvR-eYvBJU
■ About TVCM
Schick "HYDRO Ultimate" Edition
The new HYDRO shaver features a design that closely adheres to the face, preventing unshaved spots and providing a gentle deep shave while protecting the skin. This TVCM expresses a smooth shaving feel, as if being shaved by a professional.
Schick "HYDRO Shaving Gel" Edition
The new HYDRO shaving gel is formulated with 6 types of moisturizing ingredients. It supports a gentle deep shave while protecting the skin. The TVCM showcases its enhanced moisturizing power.
■ TVCM Overview
[Title] Schick "HYDRO Ultimate" Edition (15 seconds)