Seminar Announcement: eSports Team SCARZ to Share AI Utilization Know-How from 'Personal Convenience' to 'Organizational Achievement' with Examples and Demos

XENOZ Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Muneaki Hora) operates the eSports team 'SCARZ (Scarz)'. They will hold a business-oriented event specializing in organizational utilization of AI, titled 'SZ Biz Night. (AI Utilization Edition)'.

At this event, XENOZ will share the practical knowledge of AI utilization that SCARZ has honed to 'win in eSports', organized in a form that can be applied to business. Additionally, the event is designed as a place for partner companies and those interested in organizational AI utilization to network and connect.

Event Overview

Event Name

SZ Biz Night. (AI Utilization Edition)

Theme

Methods to transform AI utilization, practiced by an eSports team, from 'personal convenience' to 'organizational achievement'

Date and Time

July 10, 2026 (Fri)
・17:00-18:00 Seminar
・18:00-19:00 Networking

Venue

Shibuya First Place 10F, 8-16 Shibuya-Ku, Jinjyo-Cho, Shibuya City, Tokyo

Participation Fee

Free

Speakers

Naoya Endo (Executive Officer, XENOZ Inc.)
Yusuke Sashiyama (Manager, XENOZ Inc.)
Takeshi Kanahama (Representative Director, Whable Inc. / Advisor, XENOZ Inc.)

Application Form

https://forms.gle/3KDJa79aBFYts6pd8

Application Deadline / Announcement of Winners

First Round:
・Deadline: June 19, 2026 (Fri) 21:00
・Announcement of Winners: June 22, 2026 (Mon)

Second Round:
・Deadline: July 3, 2026 (Fri) 21:00
・Announcement of Winners: July 6, 2026 (Mon)

*Note: If there are many applicants, winners will be decided by lottery. Additionally, depending on the purpose of the event, participants may be asked to refrain from attending if they are in the same industry or competitors.

Background of the Event

eSports is a sport that continuously cycles through 'review', 'improvement', and 'execution' in short cycles. To keep winning despite constant environmental changes due to game updates, players' honed instincts and experiences are crucial weapons. However, to transform strong individual judgments from being 'only that person's strength' into reproducible team strength, it is essential to organize, share, and connect the basis of judgments and learning to the next improvement through a 'system'. SCARZ has been working on initiatives to leave tactics and judgments as 'common team assets' and accelerate decision-making and learning.

Translating this idea to business, SCARZ has broken down AI utilization challenges into 'input types' and 'data storage locations (where knowledge accumulates)'. Through operational design based on Notion and the construction of dedicated apps using Claude, they have created a state where AI utilization does not end with 'personal ingenuity' but accumulates as organizational achievements.

At this event, starting from SCARZ's on-site practices, failures, and learnings, we will share the points and approaches for incorporating AI utilization into 'organizational operations'. We will also hold a networking session to discuss and exchange information on challenges related to organizational AI implementation, aiming to create connections for the next implementation and collaboration.

Recommended for such managers and executives

AI implementation and utilization are progressing, but the results are limited to individual ingenuity
Stopped at PoC, unable to incorporate into business flows or decision-making
Prompts and know-how are scattered, unable to standardize operations with reproducibility
Want to reduce personal dependence and increase team learning speed and decision-making speed
Want to progress AI utilization not just as 'tool introduction' but as operational design and organizational transformation

Highlights of the Event

On the day, we plan to introduce the in-house dedicated AI products that SCARZ is currently using in demo format.

Team Strengthening AI Product

Input match maps and tactics
AI analyzes and suggests cross-sectionally
Improve team common recognition and the quality of reviews, connecting to the next improvement

AI Utilization in Sales and Marketing

Construct plans utilizing in-house unique information
Automated document creation
Methods of utilizing Notion AI

*Note: Confidential information will be omitted, and the content will be such that the input design, analysis flow, and team sharing methods (operations) are understandable.

Speakers

Naoya Endo, Executive Officer, Team Management Department, XENOZ Inc.

Joined XENOZ during its startup phase in 2016 and became a director. As the general manager of SCARZ, he has managed multiple departments and achieved numerous results, including the domestic championship in VALORANT Challengers Japan Split 2 in 2023.

After the subsidiary of J. Front Retailing, he has been promoting team strengthening and AI utilization as an executive officer.

Yusuke Sashiyama, Manager, Team Management Department, XENOZ Inc.

Since 2018, he has been active as a player in Rainbow Six Siege. In 2022, he joined SCARZ as a player and achieved a top 8 finish in a world tournament. In 2024, he joined as a regular employee and conducts team management utilizing his world tournament experience.

Takeshi Kanahama, Representative Director, Whable Inc. / Advisor, XENOZ Inc.

In 2021, he joined XENOZ Inc. as a director and was in charge of M&A as the corporate head. After the group's entry into J. Front Retailing, he was in charge of the BtoB solution as an executive officer and oversaw the sponsor business. In September 2025, he established Whable Inc. (Wayble) and became the representative director.

About XENOZ Inc. / eSports Team SCARZ

XENOZ Inc. operates the eSports team 'SCARZ' and is involved in a wide range of eSports businesses, including the operation of apparel/goods and eSports facilities, as well as business development utilizing eSports.

In December 2022, it became a member of the J. Front Retailing Group, which owns Mitsukoshi Isetan and Parco, and is conducting business aiming to be an eSports company that can compete globally from Japan.

Company Name

XENOZ Inc.

Location

Shibuya First Place 10F, 8-16 Shibuya-Ku, Jinjyo-Cho, Shibuya City, Tokyo

Established

April 25, 2016

Representative

Muneaki Hora

HP

https://www.scarz.net/