Scalehack supports exhibition operations for SmartHR, the leader in domestic SaaS. Achieves 40% reduction in internal man-hours and maintains performance levels simultaneously across over 60 annual exhibitions

Scalehack Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director and CEO: Takehiro Kurata, hereinafter 'Scalehack') supported the exhibition operations of SmartHR, Inc. (Headquarters: Minato-ku, Tokyo, Representative Director and CEO: Masato Serizawa, hereinafter 'SmartHR'), which provides the cloud human resources and labor software 'SmartHR', achieving a 40% reduction in internal man-hours and maintaining performance levels simultaneously. With over 60 exhibition appearances a year, constraints on internal resources and an increased burden on other departments had become an issue. Based on a deep understanding of SaaS products, Scalehack deeply committed to the exhibition site. They built a system that handles everything from attracting visitors to customer service, demo explanations, and creating business negotiations in an integrated manner. As a result, they reduced internal resources for exhibition operations by about 40%, and at some exhibitions, achieved independent operation with only SmartHR event personnel and Scalehack. They established a reproducible operation model that can stably generate results while minimizing input man-hours. In this press release, we will introduce the complete picture of the initiative that shifted exhibition operations from 'quantity-focused' to 'quality-focused', achieving both efficiency and maximized results. ▼Click here for an interview article with SmartHR https://scalehack.co.jp/for-sales/achievement/smarthr/ ## What is the exhibition marketing support service EXPO hack? Based on numerous support track records and abundant knowledge, we accompany you through everything from strategy formulation for exhibition appearances to lead acquisition on the day, and nurturing sales after the exhibition, maximizing the cost-effectiveness of exhibition marketing. ### Exhibition Strategy Design Support - Formulation of exhibition purposes, KPI design, and branding strategies - Optimization of visitor experience through booth design, spatial production, traffic flow, and experience design - Tone and message design for appealing content (videos/fixtures/distributed materials, etc.) On-the-day Sales Support - Execution agency for sales such as calling out at the exhibition site, business negotiation talks, and demo induction - Immediate visualization of sales data (real-time analysis of business negotiation rate/number of business cards acquired, etc.) - On-site improvement proposals and results maximization support by an 'Exhibition Sales Trainer' Post-exhibition Nurturing Support - Formulation of follow-up plans through lead scoring and prioritization - Calling, email follow-up, and automated delivery design utilizing MA/CRM tools - Continuous improvement through data analysis and reporting of business negotiation rates and conversion rates ▼Exhibition marketing support service 'EXPO hack'