SBINFT Mits Adopted as the 'Certificate of Ownership NFT' Issuance Platform for Meiji's 'Kinoko no Yama' 'That House' Real Estate Sale Project
SBINFT Mits has been selected as the NFT platform for issuing 'Certificate of Ownership NFTs' for Meiji's virtual real estate project featuring 'That House' from the 'Kinoko no Yama' brand.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:04
- 🔍 Collected: March 28, 2026 at 21:59 (21h 55m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 01:31 (411h 31m after Collected)
SBINFT Inc. (Representative Director and CEO: Tomohiko Kondo, hereinafter 'the Company') announces that its NFT marketing platform, 'SBINFT Mits,' has been adopted as the issuance and distribution platform for 'Certificate of Ownership NFTs' for a virtual real estate sale project conducted by Meiji Co., Ltd. (Representative Director and President: Bunjiro Yao, hereinafter 'Meiji'). The sale is planned and operated by Kago Media Inc. (Representative Director and President: Yasuaki Nagumo, hereinafter 'Kago Media').
◆ Background of 'SBINFT Mits' Adoption
'SBINFT Mits' is a marketing platform that utilizes blockchain (NFT) to visualize fans and manage their journey from cultivation to acquisition in a one-stop manner. Featuring 12 built-in functions (such as NFT creation/distribution and SNS integration), it allows companies to engage directly with fans through NFTs. Since its open beta in September 2023 and official launch in April 2024, it has been implemented in 53 corporate and project marketing initiatives.
Meiji is launching the 'Kinotake Real Estate' project, which brings 'That House'—depicted on the packaging of their long-selling brand 'Kinoko no Yama'—to life within the 'cluster' metaverse platform for virtual sale. Produced by advertising agency Kago Media, this project aims to create a new experiential value of 'owning something that does not exist.'
In this project, purchasers will receive a 'Certificate of Ownership NFT' as a digital proof of ownership of 'That House' in the virtual space. Details regarding the receipt and procedures for the NFT will be provided to purchasers via documentation mailed by the Kinotake Real Estate sales office.
SBINFT Mits was selected as the platform for issuing and distributing these NFTs due to the high evaluation of our track record and technical capabilities by Meiji and Kago Media.
◆ Overview of 'That House' Sale Project
Official Website Launch
Launched on Tuesday, March 24, 2026, at 10:00 AM.
Sale Start Date
Tuesday, March 31, 2026...