SBI Nippon SSI and USEN SSI Strengthen Strategic Partnership in Tenant Insurance Sector

SBI Nippon Small Amount Short Term Insurance Co., Ltd. (SBI Nippon SSI) and USEN Small Amount Short Term Insurance Co., Ltd. (USEN SSI) have formed a strategic partnership in the tenant insurance sector. SBI Nippon SSI will cease new applications for some of its tenant insurance products and instead introduce USEN SSI's "Omise no Anshin Hoken" (Store's Peace of Mind Insurance). This collaboration aims to develop the rental real estate market and expand both companies' businesses.
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  • 📰 Published: May 2, 2026 at 01:00
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SBI Nippon Small Amount Short Term Insurance Co., Ltd. (Head office: Kita-ku, Osaka; Representative Director and President: Hisaya Inoue; hereinafter 'SBI Nippon SSI') and USEN Small Amount Short Term Insurance Co., Ltd. (Head office: Shibuya-ku, Tokyo; Representative Director and President: Tamotsu Miyamoto; hereinafter 'USEN SSI'), part of the USEN & U-NEXT GROUP, have concluded a basic agreement for a strategic partnership in the rental real estate market.

Based on this partnership, SBI Nippon SSI will discontinue new applications for some of its tenant insurance products, specifically "Minna no Tenant Hoken" (Everyone's Tenant Insurance), and establish a new sales collaboration system to introduce USEN SSI's tenant insurance, "Omise no Anshin Hoken" (Store's Peace of Mind Insurance).

■ Background and Purpose of the Partnership
Through the segmentation of insurance product fields and the collaboration of sales channels, both companies aim to cultivate new opportunities in the rental real estate market and contribute to their business expansion by leveraging their respective strengths.

■ Specifics of the Partnership and Sales Collaboration
Based on this partnership, the companies will primarily work on the following three points:

1. Segmentation of Insurance Product Fields and Discontinuation of New Applications
SBI Nippon SSI will focus on the rental property insurance sector, while USEN SSI will concentrate on the tenant insurance sector. By streamlining overlapping areas, they aim to reduce operational costs by concentrating resources on priority areas. Accordingly, SBI Nippon SSI will take the following actions:
* Discontinuation of new applications for target products: New applications will be discontinued for courses targeting "Sales/Services" and "Restaurants" among tenant insurance products (applications for courses targeting "Offices" will continue).

2. Establishment of a Referral Scheme through Real Estate Partners
Real estate companies, which are agents of SBI Nippon SSI, will become partners with USEN Co., Ltd. (hereinafter 'USEN'), a group company of USEN SSI. This will establish a system for referring business owners who wish to subscribe to tenant insurance courses targeting "Sales/Services" and "Restaurants" to USEN.
* Reduction of administrative burden: Real estate agencies can now entrust practical operations such as tenant insurance solicitation and renewal management to USEN, allowing them to focus more on their core business.

3. One-Stop Services for Business Owners by USEN & U-NEXT GROUP
In addition to USEN SSI's tenant insurance "Omise no Anshin Hoken," business owners can access related services provided by USEN & U-NEXT GROUP, such as in-store BGM, POS registers, communication and infrastructure, security cameras, and digital signage, all through a one-stop service. This creates a highly convenient service environment directly linked to store operations.

■ Future Outlook
Both companies will pursue further possibilities through expanding revenue using existing sales networks and jointly developing new products by utilizing their expertise. They aim to contribute to the development of the rental real estate market by providing not only insurance products but also value-added services.

◆ About USEN Small Amount Short Term Insurance Co., Ltd.
USEN Small Amount Short Term Insurance Co., Ltd. develops and sells specialized insurance products such as tenant insurance "Omise no Anshin Hoken" for business owners of restaurants, beauty salons, and retail stores, "Business Risk Guard," "Biz Support Plan," and the food hygiene check app "Omise no HACCP." The USEN & U-NEXT GROUP aims to maximize the value provided by offering value-added solutions related to store and facility operations, maximizing group synergy, improving profitability, expanding future business domains, and entering new markets.
【Company Overview】
 Trade Name: USEN Small Amount Short Term Insurance Co., Ltd.
 Location: USEN Shibuya Building, 9-8 Shinsen-cho, Shibuya-ku, Tokyo
 Established: September 21, 2016
 Capital: 100 million yen
 Business Activities: Small-amount, short-term insurance business
 URL: https://usen-ssi.co.jp/

◆ About SBI Nippon Small Amount Short Term Insurance Co., Ltd. (SBI Nippon SSI)
SBI Nippon Small Amount Short Term Insurance Co., Ltd. aims to be a small-amount, short-term insurance provider that consistently offers high-quality services to satisfy customers, based on the philosophy of making insurance "more accessible, easier, and more convenient" by utilizing the latest technology.
【Company Overview】
 Trade Name: SBI Nippon Small Amount Short Term Insurance Co., Ltd.
 Location: Osaka Head Office: Grand Front Osaka Tower B13F, 3-1 Ofuka-cho, Kita-ku, Osaka
      Tokyo Head Office: Izumi Garden Tower 16F, 1-6-1 Roppongi, Minato-ku, Tokyo
 Established: June 28, 1996
 Capital: 190 million yen
 Business Activities: Small-amount, short-term insurance business
 URL: https://www.n-ssi.co.jp/

*SBI Nippon SSI is a member of SBI Holdings, Inc. (listed on the Prime Market of the Tokyo Stock Exchange, Securities Code: 8473) and SBI Insi