SBI Insurance, khb Higashi Nippon Broadcasting Co., Ltd. Hold Forest Creation Event for Children
SBI Insurance, in collaboration with khb Higashi Nippon Broadcasting Co., Ltd., held a forest creation event for children called "Guriri no Mori Asobi" in Miyagi Prefectural Forest "Guriri no Mori." This initiative aimed to promote environmental protection and the importance of disaster-resilient forest development through forest maintenance activities and nature craft experiences, with employees also participating to contribute to the community and raise environmental awareness.
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- 📰 Published: April 28, 2026 at 20:00
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SBI Sompo Insurance Co., Ltd. (Head Office: Minato-ku, Tokyo; Representative Director and President: Hisashi Ono; hereinafter "SBI Sompo") collaborated with Higashi Nippon Broadcasting Co., Ltd. (Head Office: Sendai City, Miyagi Prefecture; Representative Director and President: Masaya Fujinoki; hereinafter "khb Higashi Nippon Broadcasting") to hold "Guriri no Mori Asobi" (hereinafter "this Event") at Miyagi Prefectural Forest "Guriri no Mori" (Rifu Town, Miyagi Prefecture) on Saturday, April 25.
On the day, 20 local parent-child groups were invited, and forest maintenance activities and nature craft experiences were conducted with the aim of promoting healthy forest growth and deepening understanding of the natural environment. A total of 21 SBI Sompo employees and their families also participated in the activities, deepening their awareness of the importance of environmental protection activities and the creation of disaster-resilient forests.
This Event is part of the "khb Green Campaign," which khb Higashi Nippon Broadcasting has been conducting since 1990 to solve regional social and environmental issues, and was started in 2010 with the idea of "creating a place where children can interact with nature in the forest." SBI Sompo sympathizes with the purpose of the "khb Green Campaign" and, as a non-life insurance company, has been cooperating in holding the event since this fiscal year, with the aim of providing an opportunity for employees to learn the importance of creating disaster-resilient forests in light of the frequent heavy rain disasters in recent years and to raise environmental awareness.
With the cooperation of the Certified NPO Miyagi Forest Instructors Association (Secretariat: Miyagi-gun, Miyagi Prefecture; Chairman: Jun Watanabe), this Event conducted nature observation and nature craft experiences using thinned wood, aiming to make children realize the importance and charm of nature and to foster their interest in environmental issues. Furthermore, participants were distributed original eco-bags produced with the aim of practicing environmental consideration and establishing awareness, and science learning manga for elementary school students selected with the desire to make nature feel more familiar.
In addition, a total of 21 SBI Sompo employees and their families nationwide participated in activities such as creating walking paths, maintaining bamboo forests, and planting trees, and interacting with forest instructors, deepening their understanding of the significance of regional environmental protection activities and the efforts of related parties.
SBI Sompo will continue to fulfill its responsible role in realizing a sustainable society by working to solve social issues through its core non-life insurance business and engaging in activities that directly contribute to environmental issues.
◆ About SBI Sompo
SBI Sompo is a member of the SBI Insurance Group, which develops comprehensive insurance businesses, and under the corporate philosophy of "New insurance for a new era," it provides customers with "safety and security" by offering cutting-edge insurance products and the highest quality services. We will continue to create new value through the power of technology and challenge ourselves to further leap forward by demonstrating synergies within the SBI Group companies.
[Company Profile]
Trade Name: SBI Sompo Insurance Co., Ltd.
Head Office Location: 1-6-1 Roppongi, Minato-ku, Tokyo
Established: June 1, 2006
Capital: 11 billion yen
Business Content: Non-life insurance business
URL: https://www.sbisonpo.co.jp/
◆ About SBI Insurance Group
The SBI Insurance Group is a corporate group responsible for the insurance business of the SBI Group, a pioneer in internet finance in Japan. Under SBI Insurance Group Co., Ltd. (listed on the Tokyo Stock Exchange Growth Market), which is an insurance holding company, eight operating companies including SBI Sompo are united to develop comprehensive insurance businesses.
Based on the basic policy of thoroughly implementing "customer-centricity," we strive to improve corporate value by creating various added values in the insurance field and continuously expanding our customer base.
On the day, 20 local parent-child groups were invited, and forest maintenance activities and nature craft experiences were conducted with the aim of promoting healthy forest growth and deepening understanding of the natural environment. A total of 21 SBI Sompo employees and their families also participated in the activities, deepening their awareness of the importance of environmental protection activities and the creation of disaster-resilient forests.
This Event is part of the "khb Green Campaign," which khb Higashi Nippon Broadcasting has been conducting since 1990 to solve regional social and environmental issues, and was started in 2010 with the idea of "creating a place where children can interact with nature in the forest." SBI Sompo sympathizes with the purpose of the "khb Green Campaign" and, as a non-life insurance company, has been cooperating in holding the event since this fiscal year, with the aim of providing an opportunity for employees to learn the importance of creating disaster-resilient forests in light of the frequent heavy rain disasters in recent years and to raise environmental awareness.
With the cooperation of the Certified NPO Miyagi Forest Instructors Association (Secretariat: Miyagi-gun, Miyagi Prefecture; Chairman: Jun Watanabe), this Event conducted nature observation and nature craft experiences using thinned wood, aiming to make children realize the importance and charm of nature and to foster their interest in environmental issues. Furthermore, participants were distributed original eco-bags produced with the aim of practicing environmental consideration and establishing awareness, and science learning manga for elementary school students selected with the desire to make nature feel more familiar.
In addition, a total of 21 SBI Sompo employees and their families nationwide participated in activities such as creating walking paths, maintaining bamboo forests, and planting trees, and interacting with forest instructors, deepening their understanding of the significance of regional environmental protection activities and the efforts of related parties.
SBI Sompo will continue to fulfill its responsible role in realizing a sustainable society by working to solve social issues through its core non-life insurance business and engaging in activities that directly contribute to environmental issues.
◆ About SBI Sompo
SBI Sompo is a member of the SBI Insurance Group, which develops comprehensive insurance businesses, and under the corporate philosophy of "New insurance for a new era," it provides customers with "safety and security" by offering cutting-edge insurance products and the highest quality services. We will continue to create new value through the power of technology and challenge ourselves to further leap forward by demonstrating synergies within the SBI Group companies.
[Company Profile]
Trade Name: SBI Sompo Insurance Co., Ltd.
Head Office Location: 1-6-1 Roppongi, Minato-ku, Tokyo
Established: June 1, 2006
Capital: 11 billion yen
Business Content: Non-life insurance business
URL: https://www.sbisonpo.co.jp/
◆ About SBI Insurance Group
The SBI Insurance Group is a corporate group responsible for the insurance business of the SBI Group, a pioneer in internet finance in Japan. Under SBI Insurance Group Co., Ltd. (listed on the Tokyo Stock Exchange Growth Market), which is an insurance holding company, eight operating companies including SBI Sompo are united to develop comprehensive insurance businesses.
Based on the basic policy of thoroughly implementing "customer-centricity," we strive to improve corporate value by creating various added values in the insurance field and continuously expanding our customer base.