SBI Life Insurance Launches 10th Anniversary Premium Campaign

SBI Life Insurance Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Hidenori Shinohara; hereinafter 'SBI Life') will conduct the 'SBI Life 10th Anniversary Premium Campaign' (hereinafter 'the Campaign') starting April 1, 2026 (Wednesday). During the campaign period, 13 winners will be randomly selected from individuals who request information online, register basic information after receiving a quote, or apply for insurance products, to receive luxurious accommodation gifts and domestic wagyu beef gifts. Those who apply for two or more insurance products will have an increased chance of winning the lottery (e.g., 1 entry for one product, 3 entries for two products, 5 entries for three products). Furthermore, existing SBI Life policyholders will have their current number of policies added to their entries as a token of gratitude for their continued patronage. Additionally, for individuals who newly apply for and contract an insurance product online, a 'Takeaway Only' Haagen-Dazs voucher for one item (7 types available, tax included ¥373) will be presented for each contracted insurance product. For campaign details, including prize lineups, please visit: [https://www.sbilife.co.jp/lp/SBILife_campaign_2000202.html]. The life insurance penetration rate shows that approximately half of those in their 20s start due to recommendations from family or friends, while 82% of those in their 30s and 40s join at the time of marriage or childbirth (Note 1). 'Click Term! Neo' is favored by customers for its industry-leading low premiums (Note 2) and the ability to complete applications online. In customer satisfaction surveys after application, 99% responded 'satisfied with premiums' (Note 3). 'Click Term! Neo' also ranked first in the 'Most Chosen Insurance Ranking 2026 Edition' on 'Hoken Ichiba,' Japan's largest insurance selection site, for internet applications. SBI Life's 'Term Medical Insurance Neo' and 'For Working People's Reliance,' which can be applied for simultaneously online, also ranked first, achieving a triple crown for three consecutive years (Note 4). SBI Life is implementing this campaign to ensure more people become aware of and satisfied with its products. 'Click Term! Neo,' 'SBI Life's Term Medical Insurance Neo,' and 'For Working People's Reliance' are all eligible for this campaign. SBI Life will continue to develop products that meet customer needs. Please consider our products through this campaign. For a quick 10-second quote, experience our affordable premiums: [https://www.ebiz.sbilife.co.jp/mypage/register/plan/?AGENCY_CODE=2000202].