SBI Life Insurance Receives HDI Rating Benchmark 'Three Stars' for Fourth Consecutive Year

SBI Life Insurance Co., Ltd. (Head Office: Minato-ku, Tokyo; Representative Director and President: Hidenori Shinohara; hereinafter "SBI Life") has once again received the highest "Three Stars" rating in the HDI Rating Benchmark Quality Rating (Center Evaluation) conducted by HDI-Japan* (Operating Company: Think Service Co., Ltd.) for the fourth consecutive year since 2023. This Quality Rating (Center Evaluation) involves HDI-Japan's expert evaluators investigating the history of actual customer phone interactions and assessing five quality items (service system/communication/response skills/response procedures/difficult responses) from a customer's perspective. In this year's Quality Rating, our call center's responses received the following evaluations (excerpts): ## [Quality Rating (Center Evaluation)] - Polite language and courtesy are evident, showing sufficient respect for customers. - Responds calmly and composedly to all questions, leading customers to consult with trust. - Welcomes customers with a gentle tone of voice and a sense of a smile, allowing them to consult with peace of mind. - Prompt responses and accurate explanations that grasp key points are highly reliable, earning customer trust. At SBI Life, with the goal of providing high-quality services to our customers, we have continuously worked on employee training to improve phone response skills and strived to create an environment where employees can work with motivation. We believe that receiving the "Three Stars" in the Quality Rating (Center Evaluation) for four consecutive years is a result of these efforts. SBI Life will continue to strive for further improvement in customer services. *HDI-Japan is the Japanese organization of HDI, the world's largest membership organization in the IT support service industry, established in 1989. End SBI Life Insurance Co., Ltd. Public Relations Department TEL: 03-6229-1019 E-mail: pr@sbilife.co.jp