SBI Life to Launch 10th Anniversary Premium Campaign

SBI Life Insurance Co., Ltd. (Head Office: Minato-ku, Tokyo; Representative Director and President: Hidenori Shinohara; hereinafter "SBI Life") will launch the "SBI Life 10th Anniversary Premium Campaign" (hereinafter "this campaign") starting Wednesday, April 1, 2026. During this campaign period, 13 winners will be selected by lottery from those who "request materials," "register basic information after obtaining a quote," or "apply for an insurance product" online, and will receive luxurious accommodation gifts, domestic wagyu beef gifts, and more. Those who apply for two or more insurance products will have their chances of winning the lottery campaign increased. (Example: 1 entry for applying for one insurance product, 3 entries for applying for two insurance products, 5 entries for applying for three insurance products). Furthermore, existing SBI Life insurance policyholders will have their entries combined with their current number of policies, as a token of appreciation for their continued patronage. ■ Lottery Campaign Winning Probability (Image) In addition, those who "newly apply for an insurance product online and their contract is established" will receive one "Haagen-Dazs Free Exchange Ticket (for one of 7 eligible types, tax included 373 yen) [Takeout Only]" per contracted insurance product. ▼ For campaign details, including the lineup of prizes, please visit the URL below. https://www.sbilife.co.jp/lp/SBILife_campaign_2000202.html Approximately half of people in their 20s join life insurance due to "recommendations from family or friends," while 82% of people in their 30s and 40s join at the time of "marriage" or "childbirth" (※1). Among these, "Click Teiki! Neo" has been well-received by customers for its industry-leading low premiums (※2) and the ability to complete applications online. In a customer survey after application, 99% of customers responded that they were "satisfied with the insurance premiums" (※3). ※ Public Interest Incorporated Foundation Life Insurance Culture Center "2022 (Reiwa 4) Survey on Life Protection" (March 2023) https://www.jili.or.jp/files/research/chousa/pdf/r4/2022honshi_all.pdf ※ The above enrollment rate refers to the enrollment rate for life insurance and mutual aid (excluding individual annuity insurance, group insurance, and property accumulation savings) handled by private life insurance companies, post offices, JA (agricultural cooperatives), prefectural mutual aid, consumer cooperatives, etc.

■ Ranked No. 1 in Online Application Rankings

"Click Teiki! Neo" won the [No. 1] spot in the "2026 Most Chosen Insurance Ranking" by "Hoken Ichiba," one of Japan's largest insurance selection sites. "SBI Life's Shushin Iryo Hoken Neo" (Lifetime Medical Insurance Neo) and "Hataraku Hito no Tayori" (Reliance for Working People), which can also be applied for online simultaneously, also each took the [No. 1] spot, achieving a triple crown for the third consecutive year (※4). SBI Life is implementing this campaign to help more people learn about and be satisfied with our products. In addition to "Click Teiki! Neo," "SBI Life's Shushin Iryo Hoken Neo" and "Hataraku Hito no Tayori" are also eligible products for this campaign. SBI Life will continue to develop products that meet customer needs. Please consider our products during this campaign opportunity. ▼ Experience affordable premiums with a 10-second quote first. https://www.ebiz.sbilife.co.jp/mypage/register/plan/?AGENCY_CODE=2000202 ■ Information on Eligible Products for This Campaign Internet Application Exclusive Term Life Insurance "Click Teiki! Neo" https://www.sbilife.co.jp/products/term-click/ Its features include industry-leading low premiums (※1), easy and speedy application in as little as 5 minutes, and the ability to choose from 11 types of insurance periods (by year or by age). It received the overall No. 1 spot in "Term Life Insurance (Expert Evaluation)" in the "2026 Oricon Customer Satisfaction(R) Survey" (※5), and the No. 1 spot in the Death Insurance category and Term Insurance category of the "2026 Most Chosen Insurance Ranking" by "Hoken Ichiba," one of Japan's largest insurance selection sites (※6). Lifetime Medical Insurance "SBI Life's Shushin Iryo Hoken Neo" https://www.sbilife.co.jp/products/medical-Mo/ This lifetime medical insurance is characterized by three features: "affordable premiums (reasonable)," "carefully selected coverage (simple)," and "wide coverage scope (flexible)." It received the No. 1 spot for the third consecutive year in the Medical Insurance/Hospitalization Insurance category and Lifetime Medical Insurance category of the "2026 Most Chosen Insurance Ranking" by "Hoken Ichiba," one of Japan's largest insurance selection sites (※7). Disability Income Insurance "Hataraku Hito no Tayori" https://www.sbilife.co.jp/products/disability/ Its features include industry-leading low premiums (※8), the industry's first (※9) ability to select the covered risk from three types: all-disease type (including mental illness), three-major-disease type, and cancer coverage type, and the ability to choose the benefit receipt method from two types: half-type and full-type. It received the overall No. 1 spot for the sixth consecutive year, following 2025, in "Disability Income Insurance (Expert Evaluation)" in the "2026 Oricon Customer Satisfaction(R) Survey" (※10), and the No. 1 spot in the Disability Income Insurance category of the "2026 Most Chosen Insurance Ranking" by "Hoken Ichiba," one of Japan's largest insurance selection sites (※11).

■ Campaign Details

※ For details on this campaign, please check the campaign page published on the SBI Life website during the period. https://www.sbilife.co.jp/lp/SBILife_campaign_2000202.html ※ If procedures are performed through fraudulent acts, or if the applicant falls under anti-social forces or is found to have any involvement with anti-social forces, they will be excluded from this campaign. ※ Prizes cannot be exchanged, cashed, or returned. ※ Please note that the type, color, and size of the prize cannot be chosen. (For the "Haagen-Dazs Free Exchange Ticket (for one of 7 eligible types, tax included 373 yen) [Takeout Only]," you can choose from the 7 eligible types.) ※ This campaign is subject to change or cancellation without prior notice. ※ Prize delivery is limited to within Japan. ※ If a prize is returned to the sender due to an unknown address or other reasons, and contact cannot be made with the policyholder, making re-delivery impossible, the prize will be returned to the sender, and the winning will be invalidated one month after the date of arrival. (※1) Public Interest Incorporated Foundation Life Insurance Culture Center "2022 (Reiwa 4) Survey on Life Protection" (March 2023) (※2) The term "industry-leading low premiums" is used because, as a result of comparing term life insurance products from 8 life insurance companies, including SBI Life, that allow online applications under the following conditions, the difference from the lowest premium was less than 10% of SBI Life's premium. *As of May 22, 2025 [Comparison Conditions] Age 20, 30, 40, 50, 60, male/female, term life insurance excluding risk-segmented products, death benefit of 10 million yen, 15 million yen, 20 million yen, insurance period of 10 years, 20 years, age 60 maturity, age 65 maturity, age 80 maturity, monthly payment, with advanced disability coverage, no other special riders. (※3) Premium Satisfaction Customer Survey after Application. Survey period: January 1, 2025 - December 31, 2025. Total responses: 3,293. (※4) 2026 Most Chosen Insurance Ranking: Death Insurance category, Medical Insurance/Hospitalization Insurance category, Disability Income Insurance category (Online application ranking from January 1, 2025 - December 31, 2025, surveyed by Hoken Ichiba). (※5) The 2026 Oricon Customer Satisfaction(R) Survey for Term Life Insurance (Expert Evaluation) was conducted by Oricon ME Inc. targeting 40 financial planners. Survey period: September 11, 2025 - September 30, 2025. (※6) 2026 Most Chosen Insurance Ranking: Death Insurance category, Term Insurance category (Online application ranking from January 1, 2025 - December 31, 2025, surveyed by Hoken Ichiba). (※7) 2026 Most Chosen Insurance Ranking: Medical Insurance/Hospitalization Insurance category, Lifetime Medical Insurance category (Online application ranking from January 1, 2025 - December 31, 2025, surveyed by Hoken Ichiba). (※8) The term "industry-leading low premiums" is used because, as a result of comparing disability income insurance products with a 60-day waiting period that allow online applications from 3 life insurance companies, including SBI Life, under the following conditions, the difference from the lowest premium was less than 10% of SBI Life's premium. (As of September 1, 2024) [Comparison Conditions] Age 30, 40, 50, male/female, monthly disability benefit of 100,000 yen, 150,000 yen, 200,000 yen, insurance period of age 60 maturity, age 65 maturity, age 70 maturity, monthly payment, no special riders. (※9) According to SBI Life research (as of November 20, 2019). (※10) The 2026 Oricon Customer Satisfaction(R) Survey for Disability Income Insurance (Expert Evaluation) was conducted by Oricon ME Inc. targeting 40 financial planners. Survey period: September 11, 2025 - September 30, 2025. (※11) 2026 Most Chosen Insurance Ranking: Disability Income Insurance category (Online application ranking from January 1, 2025 - December 31, 2025, surveyed by Hoken Ichiba). ※ For details on coverage and reasons for payment of insurance claims/benefits, please refer to the "Contract Summary and Important Information (Warning Information)" and "Policy Guide/Terms and Conditions." S