SBI Alapromo Launches 'Alaplus Longevity Premium 5-ALA', an Anti-Aging Supplement Enriched with SBI 5-ALA

SBI Alapromo Co., Ltd., a consolidated subsidiary of SBI Holdings engaged in the manufacture and sale of health foods and cosmetics utilizing 5-aminolevulinic acid phosphate (5-ALA), announced the launch of its anti-aging supplement, 'Alaplus Longevity Premium 5-ALA'. This product serves as the flagship of the newly created 'SBI 5-ALA' premium brand and will be available sequentially from June 9 (Tuesday) through sales agents such as drugstores and the official online shop, 'Ala-Online'.

Centered on the concept of 'mitochondria-inspired aging care,' this product supports beauty, health, and vitality by replenishing 5-ALA, a core component of mitochondria, which is receiving attention as a mainstream approach to anti-aging.

With advancements in life sciences clarifying aging mechanisms, the global wellness industry has reached a scale of 4.5 trillion dollars in 2024, highlighting an unprecedented interest in maintaining a healthy and vibrant life. Furthermore, an 'awareness survey on anti-aging' conducted by SBI Alapromo revealed that approximately 70% of respondents desire a society that does not give up due to age, reflecting a strong will to live authentically regardless of age.

In response to these trends and societal challenges, SBI Alapromo, a pioneer in 5-ALA, developed this product as the culmination of the SBI Group's approximately 20 years of research into aging care. Through this product, the company aims to support the future health, beauty, and vitality of those who wish to continue enjoying life, proposing it as the first step toward realizing the 'evolving ageless society' advocated by SBI Alapromo.

Mitochondria as the key to beauty, health, and vitality
Mitochondria, often called the energy powerhouses of cells, produce over 90% of the energy needed for life. This energy is the source of all bodily functions and forms the foundation for health, beauty, and vitality. Consequently, a 'decline in mitochondrial function' leads to energy shortages, resulting in aging and poor health.

What is 5-ALA?
5-ALA is a core amino acid present in mitochondria that generates energy within cells. It is a vital component for our health, often called the 'substance of the origin of life.' However, the amount of 5-ALA synthesized in the body peaks at around age 17 and decreases with age, making it difficult to obtain sufficient amounts through diet alone.

Features of 'Alaplus Longevity Premium 5-ALA'
This series represents the culmination of 20 years of research and stands as the flagship anti-aging supplement of the innovative and trusted 'SBI 5-ALA' brand.

Feature: Luxuriously formulated with 'SBI 5-ALA', the culmination of 20 years of research
Three products are available based on the amount of 5-ALA, led by 'Alaplus Longevity Premium 5-ALA 100', which contains 100mg per tablet, the highest concentration in the series. To obtain 100mg of 5-ALA from food, one would need approximately 415kg of spinach, 38kg of black vinegar, or 229kg of natto. This product allows for easy replenishment of 5-ALA with just 1-2 tablets per day.