S&B Foods to Launch 'HOT IMPACT' Chicken Curry and Mapo Don for Summer Season
S&B Foods Inc. will release summer-exclusive 'HOT IMPACT' retort products nationwide on May 11, featuring separate spice packets to enhance aroma and heat.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 00:00
- 🔍 Collected: April 28, 2026 at 15:31
- 🤖 AI Analyzed: April 28, 2026 at 16:01 (29 min after Collected)
S&B Foods Inc. is launching the summer-exclusive "HOT IMPACT Chicken Curry" and "HOT IMPACT Mapo Don," allowing consumers to enjoy changes in aroma and spiciness by adding separate spice packets.
■ Product Overview
- Sales Area: Nationwide
- Launch Date: May 11, 2026
- Product Specifications:
■ Product Features
<< Chicken Curry >>
A spicy curry sauce that balances heat and umami, utilizing the richness of chicken, pork, and sautéed onions. The included "Special Super Spicy Spice" features various chilies and fragrant garam masala. Sprinkling it over the curry sauce provides deep spiciness, aroma, and umami, creating an appetite-stimulating taste with a lingering kick.
<< Mapo Don >>
Made with three types of bean pastes (jang), including doubanjiang, and enhanced with chili oil and sesame oil for a deep, rich spicy mapo sauce that pairs perfectly with rice. The included "Special Sibi-Kara (Numbing & Spicy) Spice" combines different chilies and Sichuan pepper. Adding it highlights the refreshing and stimulating aroma of Sichuan pepper, with a lingering heat that boosts the appetite.
■ Development Background
- Focus on how "Gekikara" (super spicy) menus are consumed.
The style of choosing retort foods to easily enjoy super spicy dishes is spreading. By proposing products that allow consumers to experience aromas that stimulate the appetite and changes in spiciness, S&B Foods aims to energize the market for the summer season when demand for spicy products peaks.
■ Product Overview
- Sales Area: Nationwide
- Launch Date: May 11, 2026
- Product Specifications:
■ Product Features
<< Chicken Curry >>
A spicy curry sauce that balances heat and umami, utilizing the richness of chicken, pork, and sautéed onions. The included "Special Super Spicy Spice" features various chilies and fragrant garam masala. Sprinkling it over the curry sauce provides deep spiciness, aroma, and umami, creating an appetite-stimulating taste with a lingering kick.
<< Mapo Don >>
Made with three types of bean pastes (jang), including doubanjiang, and enhanced with chili oil and sesame oil for a deep, rich spicy mapo sauce that pairs perfectly with rice. The included "Special Sibi-Kara (Numbing & Spicy) Spice" combines different chilies and Sichuan pepper. Adding it highlights the refreshing and stimulating aroma of Sichuan pepper, with a lingering heat that boosts the appetite.
■ Development Background
- Focus on how "Gekikara" (super spicy) menus are consumed.
The style of choosing retort foods to easily enjoy super spicy dishes is spreading. By proposing products that allow consumers to experience aromas that stimulate the appetite and changes in spiciness, S&B Foods aims to energize the market for the summer season when demand for spicy products peaks.