Authentic Italian from a Famous Restaurant at Home: Sairi Ito Stars in New TVCM for "Pasta Sauce of the Fully Booked Restaurant" - "Taste of a Famous Restaurant" Edition Airing Nationwide April 15
S&B Foods will begin broadcasting a new TV commercial for its "Pasta Sauce of the Fully Booked Restaurant" series featuring actor Sairi Ito nationwide from April 15, 2026.
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- 📰 Published: April 15, 2026 at 20:00
- 🔍 Collected: April 15, 2026 at 11:31
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S&B Foods Inc. will begin nationwide broadcasting of a new TVCM featuring actor Sairi Ito on Wednesday, April 15. The commercial promotes the "Pasta Sauce of the Fully Booked Restaurant" (Yoyaku de Ippai no Mise no Pasta Sauce), a premium pasta sauce series supervised by Chef Tsutomu Ochiai, Japan's leading figure in Italian cuisine who is highly praised even by Italians living in Japan.
"Pasta Sauce of the Fully Booked Restaurant" is a long-selling series celebrating its 25th anniversary this year. It was created under the supervision of Tsutomu Ochiai, the owner-chef of the famous Italian restaurant "LA BETTOLA da Ochiai" in Ginza, Tokyo, to allow people to easily enjoy authentic Italian pasta at home.
Through the new TVCM, the company aims to communicate the brand's appeal and the value of a product that lets you easily enjoy the taste of a famous restaurant in your own home.
■ TVCM Overview
- Broadcast Start Date: Wednesday, April 15, 2026
- Broadcast Area: Nationwide
- Watch the TVCM here:
15 seconds: https://youtu.be/BSZH2mRwAhg
30 seconds: https://youtu.be/9jlUcN_KvAo
- Title: Pasta Sauce of the Fully Booked Restaurant "Taste of a Famous Restaurant" Edition
The commercial is set in a supermarket one day. Pasta-loving Sairi Ito comes across the "Pasta Sauce of the Fully Booked Restaurant." "That's a confident name... let's see," she says. The moment she takes a bite, her home instantly transforms into a famous Italian restaurant because of its deliciousness!
Please pay attention to Ito's natural expression as she happily enjoys the pasta.
■ Filming Episodes
Sairi Ito arrived at the shooting location dressed in casual attire. During the supermarket shoot, she smiled and said, "It's my first time entering a supermarket with no customers," and the filming started in a friendly atmosphere. In the scene where she takes the product from the shelf and stares at it intently, her dedication to acting while showing a variety of expressions was impressive.
On the other hand, during the studio shoot, there was a moment where she naturally reacted with "It's really delicious!" the moment she actually tasted the pasta, as if she had forgotten she was acting. Furthermore, it was so good that she couldn't stop her fork, commenting, "I want to eat more!" making it a shooting site overflowing with love for the product.
■ Interview with Sairi Ito
Q: Please tell us your honest thoughts and the highlights after finishing the shoot.
It was so delicious that I thought, "I wished there were more eating scenes." When it said "eat" on the schedule, I was very happy.
The highlight is that "I am not acting." I am eating deliciously in my natural state, so I want you to see that reaction.
Q: There was a scene where you ate the "Pasta Sauce of the Fully Booked Restaurant" during the shoot. What were your thoughts when you actually tasted it?
It really tasted like "eating at a restaurant." It had a clear and solid taste that I love, so it was unstoppably delicious. During the shoot, I ate one forkful at a time, but honestly, I wanted to hold the whole plate and eat it.
Q: There are 8 flavors of "Pasta Sauce of the Fully Booked Restaurant," but which flavor do you want to eat the most (or think will become your favorite)?
Actually, I've loved squid ink pasta since I was little. But it's hard to make authentic squid ink pasta myself, so I'm very interested in the "Squid Ink Sauce" in the purple package.
Q: Please give a message to everyone who will watch the CM.
I think you will definitely want to eat the "Pasta Sauce of the Fully Booked Restaurant" after watching this CM.
I believe you can taste a deliciousness beyond your imagination at home, and I think you will be truly surprised.
I would be happy if my "Mmm!" reaction, which naturally came out during the shoot, echoes in everyone's homes. Please enjoy both the product and the CM!
- CM Making-of & Sairi Ito Interview Video: https://www.youtube.com/watch?v=_prP7dwrxMA
■ Performer Profile
- Sairi Ito
Born in Chiba Prefecture in 1994. With her innate acting sense and solid acting skills, she plays a wide range of roles from serious to comedy.
"Pasta Sauce of the Fully Booked Restaurant" is a long-selling series celebrating its 25th anniversary this year. It was created under the supervision of Tsutomu Ochiai, the owner-chef of the famous Italian restaurant "LA BETTOLA da Ochiai" in Ginza, Tokyo, to allow people to easily enjoy authentic Italian pasta at home.
Through the new TVCM, the company aims to communicate the brand's appeal and the value of a product that lets you easily enjoy the taste of a famous restaurant in your own home.
■ TVCM Overview
- Broadcast Start Date: Wednesday, April 15, 2026
- Broadcast Area: Nationwide
- Watch the TVCM here:
15 seconds: https://youtu.be/BSZH2mRwAhg
30 seconds: https://youtu.be/9jlUcN_KvAo
- Title: Pasta Sauce of the Fully Booked Restaurant "Taste of a Famous Restaurant" Edition
The commercial is set in a supermarket one day. Pasta-loving Sairi Ito comes across the "Pasta Sauce of the Fully Booked Restaurant." "That's a confident name... let's see," she says. The moment she takes a bite, her home instantly transforms into a famous Italian restaurant because of its deliciousness!
Please pay attention to Ito's natural expression as she happily enjoys the pasta.
■ Filming Episodes
Sairi Ito arrived at the shooting location dressed in casual attire. During the supermarket shoot, she smiled and said, "It's my first time entering a supermarket with no customers," and the filming started in a friendly atmosphere. In the scene where she takes the product from the shelf and stares at it intently, her dedication to acting while showing a variety of expressions was impressive.
On the other hand, during the studio shoot, there was a moment where she naturally reacted with "It's really delicious!" the moment she actually tasted the pasta, as if she had forgotten she was acting. Furthermore, it was so good that she couldn't stop her fork, commenting, "I want to eat more!" making it a shooting site overflowing with love for the product.
■ Interview with Sairi Ito
Q: Please tell us your honest thoughts and the highlights after finishing the shoot.
It was so delicious that I thought, "I wished there were more eating scenes." When it said "eat" on the schedule, I was very happy.
The highlight is that "I am not acting." I am eating deliciously in my natural state, so I want you to see that reaction.
Q: There was a scene where you ate the "Pasta Sauce of the Fully Booked Restaurant" during the shoot. What were your thoughts when you actually tasted it?
It really tasted like "eating at a restaurant." It had a clear and solid taste that I love, so it was unstoppably delicious. During the shoot, I ate one forkful at a time, but honestly, I wanted to hold the whole plate and eat it.
Q: There are 8 flavors of "Pasta Sauce of the Fully Booked Restaurant," but which flavor do you want to eat the most (or think will become your favorite)?
Actually, I've loved squid ink pasta since I was little. But it's hard to make authentic squid ink pasta myself, so I'm very interested in the "Squid Ink Sauce" in the purple package.
Q: Please give a message to everyone who will watch the CM.
I think you will definitely want to eat the "Pasta Sauce of the Fully Booked Restaurant" after watching this CM.
I believe you can taste a deliciousness beyond your imagination at home, and I think you will be truly surprised.
I would be happy if my "Mmm!" reaction, which naturally came out during the shoot, echoes in everyone's homes. Please enjoy both the product and the CM!
- CM Making-of & Sairi Ito Interview Video: https://www.youtube.com/watch?v=_prP7dwrxMA
■ Performer Profile
- Sairi Ito
Born in Chiba Prefecture in 1994. With her innate acting sense and solid acting skills, she plays a wide range of roles from serious to comedy.