Smart Building Co-Creation Organization Adopts New Brand Logo

The Smart Building Co-Creation Organization (Representatives: Shinji Takeda, Shingo Ada; Location: Chiyoda-ku, Tokyo) has announced the adoption of a new brand logo as it enters its second year to further accelerate its co-creation activities. The new logo was officially unveiled at the regular general meeting held on June 10, 2026.

Since its establishment in April 2025, the organization has grown to include 138 companies and organizations from various industries, including construction, real estate, manufacturing, ICT, facility management, services, education, and public institutions (as of the end of May 2026). The members have been actively working on smart building standardization, data collaboration, demonstration projects, and policy recommendations.

The new logo symbolizes the coming together of these diverse enterprises, technologies, and insights into a 'circle' to shape the future of buildings and drive their social implementation.

Background of the New Logo

The Smart Building Co-Creation Organization operates as a neutral platform for industry, government, and academia, covering the entire lifecycle of buildings—from planning and design to construction, operation, and renovation.

In its first year, the organization formed six working groups and held its annual成果フォーラム 'SmartBuilding Connect 2026' in March 2026, drawing 215 in-person and 120 online participants, thereby expanding its foundation for activities.

Concept: 'Opening the future of buildings, a circle of co-creation.'

Modern buildings require more than just architecture and equipment; they evolve into foundations supporting people and society through the convergence of data, energy, security, operations, human resources, and services.

However, this future cannot be achieved by a single company or technology alone. It requires crossing boundaries to share wisdom, develop standards, conduct demonstrations, and implement solutions in society.

The new logo represents a structure where diverse buildings, people, technologies, and insights form a circle, creating a hub for dialogue and implementation at the center.

Brand Colors

The brand colors consist of six shades: navy, blue-gray, light blue, light gray, champagne gold, and white. These colors visually represent the determination and sincerity of the organization in promoting standardization as a neutral co-creation platform, its approachable stance, conceptual power, and openness to society.

Value Provided by the New Logo

- Enhanced Outreach: Stimulating interest in smart buildings and attracting new participants.
- Fostering Member Unity: Strengthening member pride and sense of belonging under a common banner.
- Improved Reliability: Ensuring consistency and quality in events, materials, and media exposure.
- Strengthened Momentum: Supporting standardization, policy advocacy, and demonstration collaborations through the power of the brand.

Comments from Representatives

Representative Shinji Takeda: "Buildings are no longer mere hardware; they have evolved into social infrastructure supporting workstyles, living, and urban sustainability. The new logo embodies our commitment to creating richer social value through smart buildings while expanding the circle of co-creation."

Representative Shingo Ada: "Realizing smart buildings requires organically linking technologies and knowledge from diverse fields like architecture, equipment, ICT, and operation services. Under this banner, we will accelerate the demonstration activities and social implementation of our research results."

Rollout Plan

June 10, 2026: Official announcement at the 2nd General Meeting and website renewal.
From Summer 2026: Reflection of the brand in various materials and events; start of operations based on the brand manual.