Thailand's BLEZ, Partnered with SBC Medical Group, Holds Opening Reception for New Cosmetic Dermatology Section

BLEZ ASIA Co., Ltd. (Location: Bangkok, CEO: Naoki Iida, hereinafter "BLEZ"), which operates pharmacies and clinics in Bangkok, Thailand, and holds a consulting agreement with SBC Medical Group Holdings (Location: California, USA, CEO: Yoshiyuki Aikawa, hereinafter "SBC"), held an opening reception for a newly established cosmetic dermatology section at the BLEZ Clinic in the Asok district of Bangkok on Thursday, May 21, 2026. The event was attended by numerous stakeholders from various fields, including BLEZ CEO Naoki Iida and SBC Executive Vice President, CFO, and COO Yuya Yoshida, to celebrate the new beginning. Service provision in this section is scheduled to commence in June 2026.

Thailand's cosmetic medical market is experiencing rapid growth, solidifying the country's global position as a hub for medical tourism. Meanwhile, with many Japanese expats stationed primarily in the capital city of Bangkok, there is a limited number of clinics where they can receive cosmetic medical treatments with peace of mind in an environment that offers Japanese-level safety and hospitality, leading to variations in service quality. Recognizing the challenges and potential in this current situation, SBC merged its cosmetic medical expertise, cultivated across a network of over 250 clinics domestically and internationally, with the foundation of local trust built by BLEZ. SBC entered into a consulting agreement with BLEZ to provide Japanese-quality cosmetic medical services initially for the Japanese expatriate demographic in Thailand, with an eye toward future expansion into the broader Thai and ASEAN markets.

The new cosmetic dermatology section will be established within the BLEZ Clinic, which boasts over 10 years of medical track record in the Asok district, and is planned to focus primarily on pico laser treatments specialized for skin concerns such as blemishes and dullness. SBC is taking on the consulting role for the section, providing support to optimize treatment quality, including the development of protocols that form the foundation of medical quality and the selection of imported equipment based on local skin type trends and environmental factors. By arranging a clean, Japanese-style clinic environment and deploying Japanese-speaking staff, the goal is to create a clinic that Japanese expatriates living in Thailand can visit with peace of mind. Located in the Asok district, known as Bangkok's business and commercial area, another key feature is its accessible environment, allowing busy expatriates and working women to drop in easily.

The reception was held in the Asok district of Bangkok on Thursday, May 21, 2026. Both Iida and Yoshida took the stage to speak about their visions for opening the section and the collaborative efforts between the two companies. A video message from the clinic's doctors was also presented, receiving warm applause from the attendees. Following this, the two leaders celebrated the new start with a ribbon-cutting ceremony and a toast, while clinic tours were conducted during the networking session. This provided attendees with the opportunity to directly experience the facilities and the atmosphere of the clinic. The reception, which brought together stakeholders from various fields in and outside of Thailand, symbolized the concrete materialization of the partnership between SBC and BLEZ.

This opening reception represents the first step of the partnership between SBC and BLEZ advancing into a new phase. SBC's policy is to first establish a base in the Asok district, delivering Japanese-quality cosmetic medicine to the Japanese expatriate demographic in Thailand, and based on the trust and track record built there, eventually expand to local Thai customers and further into ASEAN countries. Under the belief that "medical quality can cross borders," they aim to create new medical value in Asia while staying attuned to local needs and cultures.

Comment from Naoki Iida, CEO of BLEZ ASIA Co., Ltd.

Our desire since our founding to "be of service to Japanese residents and local people living in Thailand" is gradually taking shape. I am extremely pleased to be able to open this long-awaited laser treatment section through a partnership with SBC, a company possessing some of Japan's leading aesthetic medical expertise. By combining the foundation of trust we have cultivated locally with their know-how, we will provide Japanese-quality services that can be received with peace of mind, striving to become a clinic loved by many for a long time.

Comment from Yuya Yoshida, Executive Vice President, CFO, and COO of SBC Medical Group Holdings

Initially, there were cautious views regarding our entry into the highly competitive Thai market, but our encounter with BLEZ dispelled such preconceptions and led us to this wonderful collaboration. We see immense potential in the growth and attractiveness of the Thai market and are approaching it with a strong spirit of challenge. Starting with this opening, we will deliver high-quality, safe cosmetic medicine to Thailand, and while staying close to local needs, we are committed to working toward expanding this new value across the entirety of Asia in the future.