SBC Medical Group Holds Internal Award Ceremony 'SBC AWARD 2026'
SBC Medical Group Holdings held 'SBC AWARD 2026' on April 13, 2026, honoring 65 outstanding organizations and individuals. CEO Yoshiyuki Aikawa emphasized integrity, AI utilization, and the goal of becoming Japan's #1 medical institution by 2035.
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- 📰 Published: April 16, 2026 at 00:00
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SBC Medical Group Holdings (Location: California, USA; CEO: Yoshiyuki Aikawa; hereinafter 'SBC'), which provides management support to medical institutions domestically and internationally across a wide range of clinical fields, held the 'SBC AWARD 2026' on Monday, April 13, 2026, at the ANA InterContinental Tokyo to commend organizations and individuals, including the internal clinic network, who have achieved particularly outstanding results.
The 'SBC AWARD' is an internal award ceremony initiated in 2015. It aims to honor organizations that have achieved excellent results in their respective fields and personnel who serve as role models, while promoting the growth of the entire group by sharing their initiatives and attitudes. At 'SBC AWARD 2026', 524 staff members of various professions participated from all over the country, including doctors, nurses, dental hygienists, concierges, medical supporters (*1), clinic back-office staff (*2), clinic promotion planners (*3), beauty operators (*4), and corporate staff. A total of 65 organizations and individuals were commended across 8 categories.
## Award Categories and Overviews
- Rookie Award: Commends the first-year success of doctors who joined in 2025, as well as new graduate nurses and concierges.
- MVP Award: Commends staff members who serve as role models in each profession.
- Long-Term Service Award: Commends staff who have contributed to the group for many years.
- Godmother Award: Commends leaders who have contributed to goal achievement through challenges and developing successors.
- Corporate Active Category Award: Commends outstanding performance in the corporate department.
- Special Award: Given for noteworthy achievements and contributions.
- Comprehensive Contribution Doctor Award: Commends doctors who have shown remarkable contributions from a comprehensive perspective.
- Outstanding Clinic Award: Commends clinics that have achieved particularly excellent results.
*1 Staff who support the smooth operation of doctors and nurses by managing inventory of supplies, performing sterilization tasks, and preparing instruments and equipment used in procedures.
*2 Staff who primarily handle administrative tasks at clinics, such as ordering/managing supplies and drafting documents.
*3 Staff responsible for clinic customer attraction measures through SNS operation/analysis and information gathering.
*4 Staff who perform operator duties at the call center, mainly handling inquiries and reservations.
## Message from Yoshiyuki Aikawa, CEO of SBC Medical Group Holdings (Excerpt)
In recent years, the cosmetic medicine industry has seen a succession of new clinic openings, and competition is intensifying further. We often face strict scrutiny as the industry leader, but I believe that precisely because of this environment, our long-cherished 'attitude of uncompromising integrity' will make our value stand out even more. The strength of our group lies in high customer satisfaction and service quality. We maintain a high standard with a 72% repeat rate, which is the result of our commitment to prioritizing customer satisfaction and supports our stable business foundation. The 'integrity' we have built over the 26 years since our founding is our core. Going forward, we will further promote digitalization and AI utilization to reduce the burden on front-line staff and create more time to engage with customers. The most important thing is to prepare an environment where the front lines can focus on customer satisfaction. Providing services from the perspective of the other person is the value we will continue to cherish, and I am convinced it is the key to sustainable growth. Also, in a highly competitive society, each individual is required to maintain a high standard of effort. I have set the goal of becoming Japan's number one medical institution by 2035, and I am working with the same passion as when the company was founded. We will walk with all our might together with everyone to realize this goal.
## SBC Medical Group Holdings
SBC Medical Group Holdings is a Medical Services Organization providing management support to medical institutions domestically and internationally across a wide range of clinical fields, including advanced cosmetic medicine, dermatology, orthopedics, fertility treatments, gynecology, dentistry, alopecia (AGA) treatments, and ophthalmology. Boasting a variety of clinic brands, the company is advancing medical tourism and global expansion into the United States and Asia. It was listed on the US NASDAQ market in September 2024 and selected for the US stock index 'Russell 3000' in June 2025.
The 'SBC AWARD' is an internal award ceremony initiated in 2015. It aims to honor organizations that have achieved excellent results in their respective fields and personnel who serve as role models, while promoting the growth of the entire group by sharing their initiatives and attitudes. At 'SBC AWARD 2026', 524 staff members of various professions participated from all over the country, including doctors, nurses, dental hygienists, concierges, medical supporters (*1), clinic back-office staff (*2), clinic promotion planners (*3), beauty operators (*4), and corporate staff. A total of 65 organizations and individuals were commended across 8 categories.
## Award Categories and Overviews
- Rookie Award: Commends the first-year success of doctors who joined in 2025, as well as new graduate nurses and concierges.
- MVP Award: Commends staff members who serve as role models in each profession.
- Long-Term Service Award: Commends staff who have contributed to the group for many years.
- Godmother Award: Commends leaders who have contributed to goal achievement through challenges and developing successors.
- Corporate Active Category Award: Commends outstanding performance in the corporate department.
- Special Award: Given for noteworthy achievements and contributions.
- Comprehensive Contribution Doctor Award: Commends doctors who have shown remarkable contributions from a comprehensive perspective.
- Outstanding Clinic Award: Commends clinics that have achieved particularly excellent results.
*1 Staff who support the smooth operation of doctors and nurses by managing inventory of supplies, performing sterilization tasks, and preparing instruments and equipment used in procedures.
*2 Staff who primarily handle administrative tasks at clinics, such as ordering/managing supplies and drafting documents.
*3 Staff responsible for clinic customer attraction measures through SNS operation/analysis and information gathering.
*4 Staff who perform operator duties at the call center, mainly handling inquiries and reservations.
## Message from Yoshiyuki Aikawa, CEO of SBC Medical Group Holdings (Excerpt)
In recent years, the cosmetic medicine industry has seen a succession of new clinic openings, and competition is intensifying further. We often face strict scrutiny as the industry leader, but I believe that precisely because of this environment, our long-cherished 'attitude of uncompromising integrity' will make our value stand out even more. The strength of our group lies in high customer satisfaction and service quality. We maintain a high standard with a 72% repeat rate, which is the result of our commitment to prioritizing customer satisfaction and supports our stable business foundation. The 'integrity' we have built over the 26 years since our founding is our core. Going forward, we will further promote digitalization and AI utilization to reduce the burden on front-line staff and create more time to engage with customers. The most important thing is to prepare an environment where the front lines can focus on customer satisfaction. Providing services from the perspective of the other person is the value we will continue to cherish, and I am convinced it is the key to sustainable growth. Also, in a highly competitive society, each individual is required to maintain a high standard of effort. I have set the goal of becoming Japan's number one medical institution by 2035, and I am working with the same passion as when the company was founded. We will walk with all our might together with everyone to realize this goal.
## SBC Medical Group Holdings
SBC Medical Group Holdings is a Medical Services Organization providing management support to medical institutions domestically and internationally across a wide range of clinical fields, including advanced cosmetic medicine, dermatology, orthopedics, fertility treatments, gynecology, dentistry, alopecia (AGA) treatments, and ophthalmology. Boasting a variety of clinic brands, the company is advancing medical tourism and global expansion into the United States and Asia. It was listed on the US NASDAQ market in September 2024 and selected for the US stock index 'Russell 3000' in June 2025.