SBC Medical Group Holds Opening Reception for Brand Flagship Store "NEO Skin Clinic Ginza". Japanese and Korean Specialists Hold Special Talk Session Discussing the Future of Aesthetic Medicine.

SBC Medical Group Holdings (Headquarters: California, USA, CEO: Yoshiyuki Aikawa, hereinafter "SBC"), which provides management support to medical institutions both domestically and internationally, held an opening reception on Wednesday, March 25th, inviting media representatives and influencers, prior to the opening of "NEO Skin Clinic Ginza" on Saturday, March 28th, 2026.

From left: Dr. Soichiro Morikawa, Director of NEO Skin Clinic Ginza; Dr. Nariaki Miyata, Director of Miyata Plastic Surgery and Dermatology Clinic; Dr. Sung-Jae Yoon, Representative Director of Leaders Dermatology Clinic; Dr. Ayaka Nishikawa, General Manager of Dermatology at Shonan Beauty Clinic

SBC is accelerating its multi-branding strategy to meet diversifying needs. Its iconic brand, "NEO Skin Clinic," will open a flagship store in Ginza, a highly competitive beauty district and a hub for medical tourism, with the concept of "bringing popular Korean skin management closer." This reception was held as a platform for leading doctors in the field of aesthetic dermatology from Japan and Korea to gather and present the vision for the next generation of aesthetic dermatology. Many media representatives and beauty-sensitive influencers attended the venue. It was a glamorous occasion where attendees could experience the new beauty experience proposed by NEO Skin Clinic with all five senses through special talk sessions and clinic tours.

● Special Talk Session ①

Dr. Nariaki Miyata (Director of Miyata Plastic Surgery and Dermatology Clinic / Technical Advisor & Consultant for NEO Skin Clinic)

Dr. Soichiro Morikawa (Director of NEO Skin Clinic Ginza)

In the first part, discussions were held on the theme of "Differences between treatments that are repeated and those that are not," focusing on the disparity between highly satisfying aesthetic treatments that patients continue to receive and those that conclude after a single session. Dr. Miyata touched upon the current trend where an increasing number of patients visit clinics specifying particular devices or medications, explaining that "what's important is not the procedure itself, but setting a goal for what kind of condition one aims to achieve." He further stated that it is the doctor's role to formulate treatments by working backward from that goal, taking into account the skin's condition and age-related changes. He also pointed out that that even if a desired procedure is not medically appropriate, explaining the reasons properly can ultimately lead to long-term satisfaction. Dr. Morikawa also mentioned that with the expanding demand for aesthetic medicine, cases of overtreatment can become an issue, stating, "While empathizing with the patient's ideals, it is crucial to determine appropriate treatment intensity and frequency based on skin structure and treatment response." He further emphasized the importance of a "holistic treatment design" perspective, which involves not just selecting individual procedures, but also how multiple treatments are combined and in what order they are performed.

● Special Talk Session ②

Dr. Sung-Jae Yoon (Representative Director of Leaders Dermatology Group / Technical Advisor & Consultant for NEO Skin Clinic) Dr. Ayaka Nishikawa (General Manager of Dermatology at Shonan Beauty Clinic)

In the second part, a talk session was held on the theme of "Unveiling the True Value of Korean Beauty from Japanese and Korean Perspectives." Dr. Nishikawa introduced the immense popularity of Dr. Sung-Jae Yoon, who has fans who specifically travel from Japan to Korea for his treatments, initiating the dialogue. Dr. Yu...