SBC Medical Group Holds Opening Reception for Flagship Brand 'NEO Skin Clinic Ginza'; Special Talk Session Features Japanese and Korean Specialists Discussing the Future of Cosmetic Medicine
SBC Medical Group held an opening reception on March 25, 2026, for its new flagship clinic, 'NEO Skin Clinic Ginza,' featuring a talk session with leading Japanese and Korean dermatologists. The event showcased the clinic's commitment to individualised, evidence-based treatment strategies and provided guests with a tour of the new, privacy-conscious facilities. NEO Skin Clinic Ginza officially opens its doors on March 28, 2026.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 15:52
- 🔍 Collected: March 28, 2026 at 21:59 (6h 7m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 05:54 (415h 54m after Collected)
SBC Medical Group Holdings (based in California, USA; CEO: Yoshiyuki Aikawa; hereinafter 'SBC'), which provides management support to medical institutions both domestically and internationally, held an opening reception for 'NEO Skin Clinic Ginza' on Wednesday, March 25, 2026, inviting media representatives and influencers ahead of the clinic's official opening on Saturday, March 28, 2026.
SBC is accelerating its multi-branding strategy to meet diversifying needs. As a symbolic flagship brand, 'NEO Skin Clinic' is opening in Ginza—a fierce battleground for beauty and a hub for medical tourism—with the concept of 'making popular Korean-style skin management more accessible.' This reception was held as a forum where leading doctors in the field of aesthetic dermatology from Japan and Korea gathered to share their vision for the next generation of the field. Many media professionals and beauty-conscious influencers attended, enjoying a glamorous event that allowed them to experience the new beauty treatments proposed by NEO Skin Clinic through both a special talk session and an internal tour.
● Special Talk Session ①
Dr. Nariaki Miyata (Director, Miyata Plastic Surgery and Dermatology Clinic / Technical Advisor to NEO Skin Clinic)
Dr. Soichiro Morikawa (Director, NEO Skin Clinic Ginza)
In the first part, the discussion centered on the theme 'The difference between treatments that are repeated and those that are not,' debating why some aesthetic medical treatments result in high satisfaction and recurring visits, while others end after a single session. Dr. Miyata noted the recent increase in patients requesting specific devices or medications, explaining that 'the important thing is not the procedure itself, but the goal-setting for the desired outcome.' He stated that it is the physician's role to build a treatment plan by working backward from that goal, while considering the patient's skin condition and aging changes. He further pointed out that if a requested procedure is not medically indicated, properly explaining the reason leads to higher long-term satisfaction. Dr. Morikawa addressed the issue of over-treatment that can accompany the growing demand for aesthetic medicine, stating, 'While respecting the patient's ideals, it is important to determine the appropriate treatment intensity and frequency based on skin structure and treatment response.' He emphasized the importance of viewing 'overall treatment design'—considering not just individual procedures, but how to combine multiple treatments and in what order.
● Special Talk Session ②
Dr. Yoon Sung-jae (Representative Director, Leaders Dermatology Group / Technical Advisor to NEO Skin Clinic)
Dr. Reika Nishikawa (Director of Dermatology, Shonan Beauty Clinic)
In the second part, the talk session theme was 'Unveiling the true value of Korean beauty from Japanese and Korean perspectives.' The session began with Dr. Nishikawa introducing Dr. Yoon Sung-jae's popularity, noting that some fans travel from Japan to Korea specifically to receive treatments from him. Dr. Yoon explained that while Korea historically favored clear, noticeable changes and Japan tended to seek natural results where the treatment was not obvious, the standards of beauty in both countries are gradually converging; recently, more people in Korea desire natural, subtle changes, and more patients in Japan are seeking firm, visible results. He added that the need for firm, youthful-looking skin is now a shared trend in both countries. A consensus was reached that 'naturalness' and 'perceptible change' will be key keywords moving forward. Dr. Nishikawa concluded the session by saying, 'I want to share cutting-edge treatments not just between Japan and Korea, but with the whole world, right here from NEO.'
● Internal Tour
Following the special talk sessions, an internal tour was held. Guests were surprised by the scale of the facility, which features a total of 21 rooms lining a long corridor stretching from the entrance. In addition to counseling rooms and VIP rooms, the privacy-focused waiting rooms and powder rooms were well-received. Regarding the interior design—which concepts a warm space within a stripped-down, simple aesthetic—comments such as 'it has a private and calming feel' and 'it has an elegance befitting the Ginza location' were shared.
In addition to designing the entire clinic with privacy in mind, the facility is fully equipped with new VIP rooms. In this calming space based in beige tones, patients can spend time in comfort, from counseling to treatment and aftercare. Located near GINZA SIX, we provide a high-quality medical experience that will satisfy even executive-level clients and visitors from overseas.
Between the tours, guests were treated to reception-exclusive hospitality. The venue was adorned with glamorous finger foods, including original macarons bearing the brand logo, pinchos using seasonal fruits, petit gateaux topped with edible flowers, and cream and sausage tartelettes. With light colors and staging that evoked the approaching spring, the unified styling of white and coral pink beautifully expressed the world of NEO Skin Clinic.
● Related Releases
・SBC Medical Group to open 'NEO Skin Clinic Ginza' on March 28, 2026 (Details)
・Promoting the advancement of medical technology by welcoming Dr. Yoon Sung-jae, a leading expert in Korean aesthetic dermatology, as an advisor (Details)
・Dr. Nariaki Miyata, a leading expert in aesthetic dermatology and plastic surgery, appointed as technical advisor (Details)
● Comment from Dr. Soichiro Morikawa, Director of NEO Skin Clinic Ginza
Aesthetic medicine is fundamentally a medical field where outcomes are determined by 'diagnosis' and 'treatment,' not just 'procedures.' Every individual's skin condition, fat distribution, muscle movement, and manifestation of aging are different. At NEO Skin Clinic Ginza, we prioritize designing treatment strategies based on medical evidence, looking ahead at current conditions and future changes based on that individuality. Therefore, our important decision axis is how to design the entire treatment, rather than viewing it in terms of individual procedures. By understanding the characteristics of injectable treatments and device treatments, and using them in appropriate combinations at the right timing, we can achieve natural and sustainable results. Based on both experience and medical evidence, we provide aesthetic dermatological care with an eye toward long-term beauty and harmony.
Official Website: https://www.sbc-neoskinclinic.jp/
● Clinic Information
Opening Date: Saturday, March 28, 2026
Business Hours: 10:00 - 19:00 Closed: Mondays and Thursdays
Address: Hulic Ginza Wall Building 3F, 6-13-16 Ginza, Chuo-ku, Tokyo 104-0061
Access: 2-minute walk from Exit A1 of Higashi-Ginza Station (Tokyo Metro Hibiya Line) / 3-minute walk from Exit A5 of Ginza Station
Phone Number: 0120-217-498
Website URL: https://www.sbc-neoskinclinic.jp/
SBC is accelerating its multi-branding strategy to meet diversifying needs. As a symbolic flagship brand, 'NEO Skin Clinic' is opening in Ginza—a fierce battleground for beauty and a hub for medical tourism—with the concept of 'making popular Korean-style skin management more accessible.' This reception was held as a forum where leading doctors in the field of aesthetic dermatology from Japan and Korea gathered to share their vision for the next generation of the field. Many media professionals and beauty-conscious influencers attended, enjoying a glamorous event that allowed them to experience the new beauty treatments proposed by NEO Skin Clinic through both a special talk session and an internal tour.
● Special Talk Session ①
Dr. Nariaki Miyata (Director, Miyata Plastic Surgery and Dermatology Clinic / Technical Advisor to NEO Skin Clinic)
Dr. Soichiro Morikawa (Director, NEO Skin Clinic Ginza)
In the first part, the discussion centered on the theme 'The difference between treatments that are repeated and those that are not,' debating why some aesthetic medical treatments result in high satisfaction and recurring visits, while others end after a single session. Dr. Miyata noted the recent increase in patients requesting specific devices or medications, explaining that 'the important thing is not the procedure itself, but the goal-setting for the desired outcome.' He stated that it is the physician's role to build a treatment plan by working backward from that goal, while considering the patient's skin condition and aging changes. He further pointed out that if a requested procedure is not medically indicated, properly explaining the reason leads to higher long-term satisfaction. Dr. Morikawa addressed the issue of over-treatment that can accompany the growing demand for aesthetic medicine, stating, 'While respecting the patient's ideals, it is important to determine the appropriate treatment intensity and frequency based on skin structure and treatment response.' He emphasized the importance of viewing 'overall treatment design'—considering not just individual procedures, but how to combine multiple treatments and in what order.
● Special Talk Session ②
Dr. Yoon Sung-jae (Representative Director, Leaders Dermatology Group / Technical Advisor to NEO Skin Clinic)
Dr. Reika Nishikawa (Director of Dermatology, Shonan Beauty Clinic)
In the second part, the talk session theme was 'Unveiling the true value of Korean beauty from Japanese and Korean perspectives.' The session began with Dr. Nishikawa introducing Dr. Yoon Sung-jae's popularity, noting that some fans travel from Japan to Korea specifically to receive treatments from him. Dr. Yoon explained that while Korea historically favored clear, noticeable changes and Japan tended to seek natural results where the treatment was not obvious, the standards of beauty in both countries are gradually converging; recently, more people in Korea desire natural, subtle changes, and more patients in Japan are seeking firm, visible results. He added that the need for firm, youthful-looking skin is now a shared trend in both countries. A consensus was reached that 'naturalness' and 'perceptible change' will be key keywords moving forward. Dr. Nishikawa concluded the session by saying, 'I want to share cutting-edge treatments not just between Japan and Korea, but with the whole world, right here from NEO.'
● Internal Tour
Following the special talk sessions, an internal tour was held. Guests were surprised by the scale of the facility, which features a total of 21 rooms lining a long corridor stretching from the entrance. In addition to counseling rooms and VIP rooms, the privacy-focused waiting rooms and powder rooms were well-received. Regarding the interior design—which concepts a warm space within a stripped-down, simple aesthetic—comments such as 'it has a private and calming feel' and 'it has an elegance befitting the Ginza location' were shared.
In addition to designing the entire clinic with privacy in mind, the facility is fully equipped with new VIP rooms. In this calming space based in beige tones, patients can spend time in comfort, from counseling to treatment and aftercare. Located near GINZA SIX, we provide a high-quality medical experience that will satisfy even executive-level clients and visitors from overseas.
Between the tours, guests were treated to reception-exclusive hospitality. The venue was adorned with glamorous finger foods, including original macarons bearing the brand logo, pinchos using seasonal fruits, petit gateaux topped with edible flowers, and cream and sausage tartelettes. With light colors and staging that evoked the approaching spring, the unified styling of white and coral pink beautifully expressed the world of NEO Skin Clinic.
● Related Releases
・SBC Medical Group to open 'NEO Skin Clinic Ginza' on March 28, 2026 (Details)
・Promoting the advancement of medical technology by welcoming Dr. Yoon Sung-jae, a leading expert in Korean aesthetic dermatology, as an advisor (Details)
・Dr. Nariaki Miyata, a leading expert in aesthetic dermatology and plastic surgery, appointed as technical advisor (Details)
● Comment from Dr. Soichiro Morikawa, Director of NEO Skin Clinic Ginza
Aesthetic medicine is fundamentally a medical field where outcomes are determined by 'diagnosis' and 'treatment,' not just 'procedures.' Every individual's skin condition, fat distribution, muscle movement, and manifestation of aging are different. At NEO Skin Clinic Ginza, we prioritize designing treatment strategies based on medical evidence, looking ahead at current conditions and future changes based on that individuality. Therefore, our important decision axis is how to design the entire treatment, rather than viewing it in terms of individual procedures. By understanding the characteristics of injectable treatments and device treatments, and using them in appropriate combinations at the right timing, we can achieve natural and sustainable results. Based on both experience and medical evidence, we provide aesthetic dermatological care with an eye toward long-term beauty and harmony.
Official Website: https://www.sbc-neoskinclinic.jp/
● Clinic Information
Opening Date: Saturday, March 28, 2026
Business Hours: 10:00 - 19:00 Closed: Mondays and Thursdays
Address: Hulic Ginza Wall Building 3F, 6-13-16 Ginza, Chuo-ku, Tokyo 104-0061
Access: 2-minute walk from Exit A1 of Higashi-Ginza Station (Tokyo Metro Hibiya Line) / 3-minute walk from Exit A5 of Ginza Station
Phone Number: 0120-217-498
Website URL: https://www.sbc-neoskinclinic.jp/
FAQ
When was the opening reception for 'NEO Skin Clinic Ginza' held?
The opening reception was held on Wednesday, March 25, 2026, ahead of the clinic's official opening.
Who is the Chief Executive Officer of SBC Medical Group Holdings?
Yoshiyuki Aikawa is the Chief Executive Officer of SBC Medical Group Holdings.
What is the concept of the newly opened 'NEO Skin Clinic' in Ginza?
The concept of the clinic is to make popular Korean-style skin management more accessible to people.
Who are the two doctors that spoke in the first part of the talk session?
Dr. Nariaki Miyata and Dr. Soichiro Morikawa spoke in the first part of the session.
According to Dr. Miyata, what is the most important factor in aesthetic medical treatments?
Dr. Miyata stated that the important thing is not the procedure itself, but the goal-setting for the desired outcome.