7-Eleven's Signature 'Nana Chiki' & 'Age-dori' Now Available as Digital Gifts! Lineup Expanded to Meet Corporate Incentive Demands
SB Gift has added 7-Eleven's popular products 'Nana Chiki' and 'Age-dori' to its 'Pochitto Gift' digital gift service, providing an easy and attractive incentive to meet the demand for corporate campaign prizes.
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- 📰 Published: May 15, 2026 at 00:10
- 🔍 Collected: May 14, 2026 at 15:32
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SB Gift Co., Ltd. (Tokyo Office: Minato-ku, Tokyo; CEO: Kiyotaka Yamato) announces that it has started selling 'Nana Chiki' and 'Age-dori,' redeemable at 7-Eleven, on its official 'Pochitto Gift' website and 'LINE GIFT' as part of its digital gift service that can be easily sent via SNS or email.
Hot snacks, which boast overwhelming popularity at convenience stores, are a 'small daily luxury' for consumers and demonstrate a very high incentive effect. With this lineup addition, corporate clients can now introduce attractive prizes that are more personally relevant for their social media campaigns and survey rewards at a low cost.
**New Product Overview**
■ Target Products:
Nana Chiki / Age-dori
● Nana Chiki
A fried chicken made with a commitment to deliciousness, featuring thick, juicy meat that locks in flavor. The coating is finished to a crispy, light texture.
● Age-dori
A fried chicken with a crispy coating and juicy meat. It is seasoned with a simple, Japanese-style salt flavor.
**How 'Pochitto Gift (Digital Gift)' Works**
You can easily send a gift just by sending a URL via email or SNS. It does not require physical delivery, and recipients can easily exchange it for the target product in the following three steps:
1. Receive on Smartphone: Open the sent URL on your smartphone.
2. Present Barcode at Store: Show the displayed barcode at the cash register.
3. Receive Product: The exchange for the target product is completed on the spot.
*No special app download is required.*
**Main Introduction and Use Cases**
Corporate Marketing:
- Follow & Repost campaigns on X (formerly Twitter)
- Instant-win lotteries for adding LINE friends
- Rewards for web survey responses
- Rewards for document requests or contract signings
- Gifts for seminar and webinar participation, etc.
Employee Benefits & Internal Communication:
- Thanks gifts to convey 'a little appreciation' to employees
- Prizes for internal events and recreation
- Expansion of employee benefit menus, etc.
**Sales Sites**
Pochitto Gift Official Site: https://sbg.jp/c/gifts/store/brand/sej
LINE GIFT: https://mall.line.me/sb/732f833a
Pochitto Gift for Corporations: https://www.softbankgift.co.jp/service/storeegift
**Background**
'Pochitto Gift' has primarily focused on beverages and snacks. Amid this, we received strong requests from many corporate clients and users to 'gift 7-Eleven's hot snacks.'
'Nana Chiki' and 'Age-dori' in particular are overwhelmingly popular as an extra item for lunch or a light meal on the way home from work. By turning this 'small daily luxury' into a digital gift, we provide 'experiential value' that couldn't be achieved with traditional gift certificates, supporting increased participation motivation in corporate campaigns and fostering a sense of affinity for the brand.
**Features of 'Pochitto Gift'**
**Benefits for the Sender:**
- Reduce Time and Cost: Simply send a URL via email or SNS. No need for packing, shipping, or inventory management.
- Speedy Implementation: Delivery possible in as little as 2 weeks. Can accommodate sudden campaigns.
- Flexible Response: Supports orders from small lots and automatic issuance through API integration.
**Benefits for the Receiver:**
- High Convenience: Can receive the product at any 7-Eleven store nationwide at their convenience.
- Easy Exchange: Simply open the received URL on a smartphone and present the barcode to easily exchange for the product.
**SB Gift Company Profile**
SB Gift Co., Ltd. provides digital gift services such as 'Pochitto Gift,' which allows for easy gifting via email or LINE, as well as 'Regional Revitalization Coupons' that contribute to local economies, and the 'Web Campaign System' instant-win lottery system. Leveraging our extensive implementation record and know-how, we develop solutions that meet the diverse needs of our customers.
Company Name: SB Gift Co., Ltd.
Representative: CEO Kiyotaka Yamato
Location: Fukuoka Office 2-2-2 Jigyohama, Chuo-ku, Fukuoka 810-8660
Tokyo Office 2F Shimbashi Square Bldg., 5-14-10 Shimbashi, Minato-ku, Tokyo 105-0004
Established: September 2006
Capital: 35 million yen
Business: Provision of digital gift services and O2O solutions
URL: http
Hot snacks, which boast overwhelming popularity at convenience stores, are a 'small daily luxury' for consumers and demonstrate a very high incentive effect. With this lineup addition, corporate clients can now introduce attractive prizes that are more personally relevant for their social media campaigns and survey rewards at a low cost.
**New Product Overview**
■ Target Products:
Nana Chiki / Age-dori
● Nana Chiki
A fried chicken made with a commitment to deliciousness, featuring thick, juicy meat that locks in flavor. The coating is finished to a crispy, light texture.
● Age-dori
A fried chicken with a crispy coating and juicy meat. It is seasoned with a simple, Japanese-style salt flavor.
**How 'Pochitto Gift (Digital Gift)' Works**
You can easily send a gift just by sending a URL via email or SNS. It does not require physical delivery, and recipients can easily exchange it for the target product in the following three steps:
1. Receive on Smartphone: Open the sent URL on your smartphone.
2. Present Barcode at Store: Show the displayed barcode at the cash register.
3. Receive Product: The exchange for the target product is completed on the spot.
*No special app download is required.*
**Main Introduction and Use Cases**
Corporate Marketing:
- Follow & Repost campaigns on X (formerly Twitter)
- Instant-win lotteries for adding LINE friends
- Rewards for web survey responses
- Rewards for document requests or contract signings
- Gifts for seminar and webinar participation, etc.
Employee Benefits & Internal Communication:
- Thanks gifts to convey 'a little appreciation' to employees
- Prizes for internal events and recreation
- Expansion of employee benefit menus, etc.
**Sales Sites**
Pochitto Gift Official Site: https://sbg.jp/c/gifts/store/brand/sej
LINE GIFT: https://mall.line.me/sb/732f833a
Pochitto Gift for Corporations: https://www.softbankgift.co.jp/service/storeegift
**Background**
'Pochitto Gift' has primarily focused on beverages and snacks. Amid this, we received strong requests from many corporate clients and users to 'gift 7-Eleven's hot snacks.'
'Nana Chiki' and 'Age-dori' in particular are overwhelmingly popular as an extra item for lunch or a light meal on the way home from work. By turning this 'small daily luxury' into a digital gift, we provide 'experiential value' that couldn't be achieved with traditional gift certificates, supporting increased participation motivation in corporate campaigns and fostering a sense of affinity for the brand.
**Features of 'Pochitto Gift'**
**Benefits for the Sender:**
- Reduce Time and Cost: Simply send a URL via email or SNS. No need for packing, shipping, or inventory management.
- Speedy Implementation: Delivery possible in as little as 2 weeks. Can accommodate sudden campaigns.
- Flexible Response: Supports orders from small lots and automatic issuance through API integration.
**Benefits for the Receiver:**
- High Convenience: Can receive the product at any 7-Eleven store nationwide at their convenience.
- Easy Exchange: Simply open the received URL on a smartphone and present the barcode to easily exchange for the product.
**SB Gift Company Profile**
SB Gift Co., Ltd. provides digital gift services such as 'Pochitto Gift,' which allows for easy gifting via email or LINE, as well as 'Regional Revitalization Coupons' that contribute to local economies, and the 'Web Campaign System' instant-win lottery system. Leveraging our extensive implementation record and know-how, we develop solutions that meet the diverse needs of our customers.
Company Name: SB Gift Co., Ltd.
Representative: CEO Kiyotaka Yamato
Location: Fukuoka Office 2-2-2 Jigyohama, Chuo-ku, Fukuoka 810-8660
Tokyo Office 2F Shimbashi Square Bldg., 5-14-10 Shimbashi, Minato-ku, Tokyo 105-0004
Established: September 2006
Capital: 35 million yen
Business: Provision of digital gift services and O2O solutions
URL: http