Our company supports April Dream, which aims to make April 1st a day to broadcast dreams. This press release represents the dream of the "Sawakami Foundation".

Our dream is to create a society where future children look at the adults around them and naturally think, "I want to live like that."

It is born not from special success or wealth, but from kindness and compassion towards others, an attitude of valuing nature and culture, and the daily accumulation of living carefully and truly to oneself.

We have continuously asked ourselves what kind of society we can leave for the next generation under the banner of "creating a better world". While building upon economic independence, we explore a dignified and beautiful way of life, aiming for a society where human kindness and compassion spread. We believe that each of these practices will eventually become the aspiration of future generations and be passed down to the next era.

### [An Example of Specific Initiatives] We have already been engaging in various initiatives as activities to connect to the future. For example, in the conservation activities of the historic pilgrimage route breathing in the Kumano region of Wakayama Prefecture, we are working on maintenance and repair to pass on the paths that have been inherited along with people's prayers and lives to the next generation. Facing the culture and landscapes that have been protected over many years and handing them over to the future. We believe that the accumulation of these steps leads to the "creating a better world" that we envision.

### [Introduction of the New Project] Launching the 'Archives Project' to hand over culture to the future. As the first step towards this dream, we are launching the 'Archives Project' to connect culture and local activities to the future. This project is an initiative to record the fading traditions, cultures, skills, and activities of people in local regions as video and deliver them to the next generation. By leaving behind not just a mere record, but the thoughts and atmosphere breathing in that land, we aim to make it a seed of learning, realization, and new creation for people living in the future.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン