EC Analyst Tomohiko Mototani Cuts to the Chase! The Future of the EC Market [Monthly In-depth Commentary with Videos & Materials] YouTube "EC no Mirai NEWS"

Savari Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Yasushi Fukuda), which specializes in supporting EC and D2C businesses to maximize sales and profits, announces the launch of a new project on its official YouTube channel "EC no Mirai NEWS" featuring Tomohiko Mototani, CEO of Digital Commerce Research Institute and EC Analyst.

New Project
While the EC market continues to expand, the increasing sophistication of the competitive environment has led to a phase where "measures based on conventional extensions are less likely to yield results."
What is required in this situation is decision-making based on data and structural understanding, rather than experience or intuition.
Recognizing this challenge, Savari Inc. has invited Tomohiko Mototani, Representative Director and EC Analyst of Digital Commerce Research Institute, to begin distributing new content on its official YouTube channel [EC no Mirai NEWS].

In this content, Mr. Mototani will decipher the structure and long-term trends of the EC market, based on his insights from market analysis and strategic proposals derived from primary data.
It will not be merely a news commentary, but will delve into "why these changes are happening" and "what will happen next," providing insights that viewers can utilize for their next decision-making.

EC no Mirai Tsushin Vol.1
"What are the points to note for EC strategy in 2026?"
Download the detailed explanatory material linked to the video here:
https://savari.jp/whitepaper/future_of_ec_vol1/

Official YouTube Channel
◎ We pick up and introduce five notable news items related to EC each week.
▼ Official YouTube Channel [EC no Mirai NEWS]
@ecnomiraiNEWS
https://www.youtube.com/channel/UC9u5c3IxCbxLrDVSu2UrUlQ

Tomohiko Mototani, Digital Commerce Research Institute Inc.
Digital Commerce Research Institute Inc.
Representative Director, EC Analyst
Tomohiko Mototani

Mr. Mototani served as a chief consultant at the think tank Daiwa Institute of Research, engaging in domestic and international industrial research and consulting. He was responsible for the Ministry of Economy, Trade and Industry's e-commerce market survey, a standard research report in the EC industry, for seven consecutive years from 2014 to 2020. He has numerous other achievements in research projects for the Japanese government. He retired from Daiwa Institute of Research at the end of 2021 and established Digital Commerce Research Institute Inc. at the beginning of 2022. He conducts research on the EC market, provides market analysis and business strategy advice for consumer goods based on abundant data, and engages in lecturing and writing activities.

■ Future Initiatives through "EC no Mirai NEWS"
On the official YouTube channel [EC no Mirai NEWS], a new monthly special content featuring commentary by EC analyst Tomohiko Mototani will commence.
Mr. Mototani has a track record of continuously creating fundamental data for Japan's EC market, having been in charge of the Ministry of Economy, Trade and Industry's e-commerce market survey for many years. He now leads the Digital Commerce Research Institute, a think tank specializing in EC, and disseminates unique analyses and proposals.
By incorporating such a perspective, which combines "market understanding based on primary data" and "strategic proposals for the field," into the content, we aim to realize "information dissemination that can be utilized for decision-making," going beyond mere EC news commentary.

■ Expanding Reach to New Audiences
Beyond conventional news commentary, we will develop content that conveys value even to those who have had no previous contact with EC, through projects that delve into the essence of market structure and trends. We will deliver the possibilities and appeal of the EC industry to a wider audience.

■ Content Development from Multiple Perspectives
Based on the market data and analytical knowledge accumulated by Mr. Mototani, EC will be reinterpreted from the perspectives of "data," "structure," and "long-term trends." We will provide content that leads to essential strategic judgments, rather than superficial know-how.

■ Significance of this Initiative
While the EC market continues to expand, the slowdown in growth rates and the increasing sophistication of the competitive environment have led to a phase where "vague measures" are unlikely to yield results.
Therefore, decision-making based on reliable data and structural understanding is indispensable moving forward.
This initiative aims to provide that framework for judgment to the industry.