Meguru Shiiba Co., Ltd. (Shiiba Village, Higashiusuki District, Miyazaki Prefecture, Representative Director: Takahito Matano), a group company of SatoYume Co., Ltd. (Chiyoda-ku, Tokyo, Representative Director CEO: Shunpei Shimada), which supports regional revitalization and business creation across Japan, will open the restaurant "Nosari" in the Kami-Shiiba district of Shiiba Village, Miyazaki Prefecture on July 10, 2026.
"Nosari" is a restaurant that finishes dishes, primarily gibier, using the blessings of Shiiba Village's satoyama, cooked over an open flame. It will launch as a new culinary hub that expresses local ingredients and inherited wisdom on a plate, connecting visitors with the community.
Furthermore, "Nosari" will also operate as a snack bar called "Nava" (pronounced Na-ba) in the evenings, aiming to be a place not only for dining but also for people to meet, converse, and foster connections with the local community.
Exterior of Restaurant "Nosari"
Entrance sign for "Nosari"
Background of the Opening
The opening of Restaurant "Nosari" and Snack Bar "Nava" is an initiative born from the implementation of the tourism promotion plan formulated by Shiiba Village.
The Shiiba Village Tourism Promotion Plan designates "creating an environment where Shiiba Village's unique cuisine can be offered" as one of its key policies. The ingredients nurtured in the rich natural environment, traditional practices such as slash-and-burn agriculture, and the food culture passed down through generations are significant attractions unique to Shiiba Village.
On the other hand, there was also a challenge: a lack of places where visitors could experience these elements as a unified experience and gain a deeper understanding of the region's value.
Against this backdrop, Meguru Shiiba is opening Restaurant "Nosari" and Snack Bar "Nava" to convey Shiiba's climate, culture, and the lives of its producers through its cuisine.
It is a place where visitors can not only savor seasonal local ingredients but also touch upon the stories and lives of the people behind each dish. The aim is to create a hub where people can experience the charm of Shiiba Village through food and forge new connections with the community.
About Restaurant "Nosari"
"Nosari" is an ancient word in Shiiba.
It signifies the blessings bestowed by the mountain gods and nature after people have done their utmost, sometimes overcoming difficulties and sacrifices. It is gratitude for blessings that come not from passively waiting for good fortune, but from fulfilling one's duties. This approach to nature is embodied in the word "Nosari."
Restaurant "Nosari" is a place that conveys the values inherited in this land through its cuisine.
The dishes incorporate seasonal ingredients nurtured by the mountains of Shiiba and blessings cultivated by producers who work in harmony with nature. Through each dish, the aim is to allow guests to experience not only the inherent deliciousness of the ingredients but also the surrounding climate, culture, and human activities.
It offers a time for visitors to reflect on Shiiba's nature, lifestyle, and connections with people, and to experience the meaning of the word "Nosari."
Boar and Hunting Dogs
Enoha raised in Shiiba's clear streams
【Main Menu Items at "Nosari" (Partial)】
* For details, please refer to the "Nosari" website mentioned later.
・Shiiba's Bounty Gibier Burger ¥1,950 (tax included)
A gibier burger made with venison from the rich natural environment of Shiiba Village.
This burger embodies the hunting and food culture passed down in the region, making full use of the mountain's bounty.
・Shiiba Clear Stream Enoha Confit ¥1,200 (tax included)
Enoha raised in Shiiba's clear streams, slowly confited. This dish can be enjoyed from head to tail, utilizing every part.
It conveys Shiiba Village's food culture and the culture of "receiving" by maximizing the use of regional resources nurtured by the abundant nature.
・Altitude 900m High-Altitude Spinach Curry ¥1,200 (tax included)
A curry that allows you to taste the blessings of Shiiba Village, utilizing high-altitude spinach that often lacks a market due to grading standards.
This dish contributes to increasing the value of regional resources and reducing food loss.
・Homemade Chicken Nanban Set Meal ¥1,300 (tax included)
As soon as you take a bite, the aroma of sweet and sour sauce and the luxurious richness of tartar sauce spread through your mouth.
A supreme Chicken Nanban set meal that everyone loves.
About Snack Bar "Nava"
Restaurant "Nosari" will operate as Snack Bar "Nava" in the evenings.
During the day, it functions as a restaurant where guests can savor Shiiba's food culture, and at night, it serves as a place for locals and tourists to casually gather, converse, and deepen their connections.
The bar will offer cocktails and drinks featuring local ingredients and seasonal flavors, creating an atmosphere where guests can enjoy snacks while experiencing Shiiba's people and culture.
By operating the restaurant and snack bar in the same space, the aim is to create a place where visitors can more deeply appreciate the unique charm of Shiiba through the dual experiences of "eating" and "conversing."
The ambiance changes at night, different from the daytime.
Original Blueberry Cocktail
Opening Ceremony Held
An opening ceremony was held on July 2, 2026, prior to the opening of Restaurant "Nosari" and Snack Bar "Nava."
The event was attended by many guests, including local residents and members of the press, to celebrate the birth of the new exchange hub.
During the ceremony, the facility was unveiled, and dishes from "Nosari" were introduced and sampled, showcasing Shiiba's food culture and regional attractions.
A talk session was also held with Chef Hiroyasu Suzuki, who supervised all the menus for "Nosari," and hunter and Shiiba Village Tourism Association Chairman, Ichijitsu Omae, who discussed the philosophy behind the Shiiba word "Nosari" and the culinary appeal of Shiiba Village.
Dishes from "Nosari" unveiled at the event
Scene from the talk session
Facility Overview of Restaurant "Nosari" / Snack Bar "Nava"
Store Name
Restaurant "Nosari" / Snack Bar "Nava"
Location
1771-9 Shimofukura, Shiiba Village, Higashiusuki District, Miyazaki Prefecture
Grand Opening Date
July 10, 2026 (Fri)
Business Hours ・Restaurant "Nosari" 11:00 AM - 2:00 PM (Lunch), 6:00 PM - 9:00 PM (Dinner)
Closed: Wednesdays, Thursdays, Year-end and New Year holidays
・Snack Bar "Nava" 9:00 PM - 11:00 PM
Open: Every Friday (excluding year-end and New Year holidays)
Official Website https://nosari.jp/
Nosari: https://www.instagram.com/nosari_shiiba/
Nava: https://www.instagram.com/nava_shiiba/
Reservations and Inquiries
TEL: 0982-67-3139
* Party menus (from ¥3,000) and all-you-can-drink options (from ¥4,500) are available upon consultation based on budget.
* Snack Bar "Nava" includes 2-hour all-you-can-drink + snacks: Men ¥4,400 (tax included), Women ¥3,300 (tax included)
Includes draft beer, shochu, highballs, etc.
* This facility has received support from the Japan Finance Corporation, Nobeoka Branch.
About the Operating Company
【Meguru Shiiba Co., Ltd.】
Meguru Shiiba Co., Ltd. is engaged in regional development that inherits the charm of Shiiba Village's nature, culture, and food for the future, through its restaurant business and specialty product development, with the mission of "Connecting Satoyama Life to the Future."
The company was established through a joint investment by SatoYume Co., Ltd., which provides support for regional revitalization across Japan, and the Shiiba Village Tourism Association.
Location: 1826-108 Shimofukura, Shiiba Village, Higashiusuki District, Miyazaki Prefecture
Representative: Representative Director Takahito Matano
Establishment: March 2025
Business Activities: Operation of restaurant business, specialty product development
Inquiries: megurushiiba@gmail.com
【SatoYume Co., Ltd. Company Overview】
SatoYume is a company specializing in regional revitalization, operating as a "Local Business Incubator ~A company that creates businesses in regions, starting with people~." It is a business production company that provides hands-on support, working alongside local communities in over 50 areas nationwide, from plan formulation to business launch and operation.
It is involved in creating various businesses centered on people, such as "Entire Railway Line Hotel" (Okutama Town, Ome City, Tokyo) in collaboration with JR East, "NIPPONIA Kosuge Genryu no Mura" (Kosuge Village, Yamanashi Prefecture) with the concept of "A village of 700 people becomes one hotel.", "Healing Forest Project" (Shinano Town, Nagano Prefecture) for creating recuperation areas through collaboration between the region and corporations, and "Kahokurashi" (Kahoku Town, Yamagata Prefecture), a town's sole antenna shop & regional trading company business.
Location: 801 Villa Apex Ichigaya, 3-4-5 Kudanminami, Chiyoda-ku, Tokyo
Established: April 17, 2012
Business Activities: Business production and hands-on consulting specializing in regional revitalization
URL: https://satoyume.com/
FACT BOX
- Source: PR TIMES
- Category: 地域活性化