Sato Foods to Discontinue Foundational 'Shiratamako' Product by End of June 2026
Sato Foods Corporation announced that it will discontinue its 1kg 'Shiratamako' (glutinous rice flour) product, which has been sold since the company's founding in 1950, effective June 30, 2026, due to recent sales trends. The company will continue to focus on its core mochi and rice businesses.
📋 Article Processing Timeline
- 📰 Published: May 23, 2026 at 00:00
- 🔍 Collected: May 22, 2026 at 15:31
- 🤖 AI Analyzed: May 22, 2026 at 15:44 (12 min after Collected)
Sato Foods Corporation announced that it will discontinue its 1kg 'Shiratamako' (glutinous rice flour) product, which has been sold since the company's founding, by the end of June 2026, considering recent sales conditions.
The company was established in 1950 as 'Sato Kansa Shoten' and began its business with the manufacturing and sales of Shiratamako. Driven by the desire to convey the deliciousness of Niigata rice and deliver high-quality products, the company engaged in trial and error to create various products, eventually leading to the birth of 'Sato no Kirimochi' and 'Sato no Gohan.' This spirit is still carried on today, guiding the company's product development to meet customer needs.
Although the company's foundational product, Shiratamako, will be discontinued at the end of June, Sato Foods will continue to prioritize the stable supply of safe and high-quality mochi and rice products while maintaining the dedication to product quality inherited since the days of Shiratamako production. The company expresses its sincere gratitude to all customers who have supported its Shiratamako for many years.
■ Product Overview
- Product Name: Shiratamako (Contract Manufactured)
- Net Content: 1kg
- Discontinuation Date: June 30, 2026 (Tuesday)
The company was established in 1950 as 'Sato Kansa Shoten' and began its business with the manufacturing and sales of Shiratamako. Driven by the desire to convey the deliciousness of Niigata rice and deliver high-quality products, the company engaged in trial and error to create various products, eventually leading to the birth of 'Sato no Kirimochi' and 'Sato no Gohan.' This spirit is still carried on today, guiding the company's product development to meet customer needs.
Although the company's foundational product, Shiratamako, will be discontinued at the end of June, Sato Foods will continue to prioritize the stable supply of safe and high-quality mochi and rice products while maintaining the dedication to product quality inherited since the days of Shiratamako production. The company expresses its sincere gratitude to all customers who have supported its Shiratamako for many years.
■ Product Overview
- Product Name: Shiratamako (Contract Manufactured)
- Net Content: 1kg
- Discontinuation Date: June 30, 2026 (Tuesday)
FAQ
When will Sato Foods' '1kg Shiratamako' be discontinued?
Sales will end on June 30, 2026.
What is the reason for discontinuing Shiratamako?
The decision to discontinue was made based on recent sales trends.
What was the starting point of Sato Foods' business?
The company started as 'Sato Kanzaemon Store' in 1950, manufacturing and selling Shiratamako.
What will Sato Foods focus on in the future?
Sato Foods will continue to focus on the stable supply of its main products, safe and reliable mochi and rice.
Is the pre-packaged Shiratama (instant Shiratama) still available for purchase?
No, the press release clearly states that it is currently discontinued.