Cheap, Delicious, and Good for Society is Achievable! The Future of Children Supported by 'Masumasu Pork'

We are pleased to announce that Nakashoku Co., Ltd. (Headquarters: Shibata City, Niigata Prefecture), the main production partner of Sato Shokuniku Co., Ltd. (Headquarters: Agano City, Niigata Prefecture), has won the Grand Prize, the highest honor, at the "6th Niigata SDGs Awards." We sincerely congratulate Nakashoku for their dedication to "sustainable livestock farming" for over 10 years, which has been highly recognized. Driven by this award, Sato Shokuniku is seeking sales partners for "Masumasu Pork," the sustainable pork they produce and sell together. ## ■ The "Norm" Continuing for 10 Years Leads to a Top SDGs Runner Nakashoku Co., Ltd. operates 15 pig farms and 5 poultry farms across the three prefectures of Niigata, Akita, and Yamagata. They have been engaging in circular management long before the word "sustainable" became common. How can they deliver stable, delicious food to the table without relying on imported feed affected by price surges? As an answer, they built an eco-feed (recycled feed) system in collaboration with local companies over 10 years ago. Currently, they purchase approximately 12,000 tons of off-spec products annually generated by major food manufacturers (confectionery, bakery, beverage, etc.) in Niigata Prefecture, utilizing them as recycled feed with their proprietary technology. Furthermore, Nakashoku's efforts go beyond just "feed." Based on the concept of animal welfare, they have established open pigpens that let in natural light and outside air. They also introduce "bio-beds" as flooring, utilizing the power of fermentation by reusing mushroom culture media, rice husks, and wood chips that would otherwise be industrial waste. While fostering the health and deliciousness of the pigs, they also greatly contribute to reducing CO2 emissions that would have occurred during incineration. This community-based environmental circulation activity has now culminated in the ultimate result: the "6th Niigata SDGs Award Grand Prize." https://www.nakasyoku.co.jp/information/post_25.php ## ■ Masumasu Pork: Even the Deliciousness Keeps Increasing We want to correctly deliver this dedicated production attitude and value to more people. With this desire, Sato Shokuniku named the pork they have purchased from Nakashoku and sold for many years "Masumasu Pork" (Increasing Pork). If they eat delicious food, the meat becomes increasingly delicious. It is precisely because of Niigata, a treasure trove of food, that such a simple truth could be realized. - **Nutritious Feed from an Early Age** Off-spec snacks and bread from local confectionery makers, as well as sake lees from established sake breweries, are mixed into the feed. These ingredients, rich in sugar and fat, promote healthy growth and dramatically enhance the sweetness and richness of the fat. Usually, such highly nutritious ingredients are expensive and only given for a short period as a "finishing touch" just before shipping. However, by stably purchasing off-spec products within the prefecture, it has become possible to provide luxurious meals at all stages of growth.