Yumi Kawai Makes Her First Visit to the Toyomoto Household in New Satofull TV Commercials Starting June 18

Satofull Co., Ltd., operator of the hometown tax (Furusato Nozei) portal site 'Satofull,' will begin airing new TV commercials on June 18, 2026, starring comedians 'Tokyo 03' (Satoshi Iizuka, Akinaga Toyomoto, Akihiro Kakuta) and actors Kumiko Aso and Yumi Kawai.

Story and Concept Continuing from last year, the setting is the home of the couple played by Mr. Toyomoto and Ms. Aso. Ms. Kawai, who previously appeared as a junior colleague in an office setting, visits the Toyomoto home for the first time. This series portrays the five cast members gathered around a dinner table, enjoying gift items from various regions across Japan. Through natural conversations, like a gathering of relatives or friends, the commercials convey the appeal of the hometown tax system and its gifts. The addition of Ms. Kawai brings even more liveliness to the dinner table, highlighting the witty exchanges of Tokyo 03 and the pleasant interactions among the full cast. Sequels are planned for release sequentially toward the end of the year.

Commercial Overview - Titles: 'The Satofull Senior,' 'Imitating an Expert,' and 'Meat!' (15 seconds each) - Cast: Tokyo 03, Kumiko Aso, Yumi Kawai - Air Date: June 18, 2026

Filming Anecdotes For Ms. Kawai, this was her first visit to the Toyomoto home in her third year with the series. Her conversation with the members of Tokyo 03 and Ms. Aso flowed naturally, creating an atmosphere as if she had always been part of their dinner circle. The shoot featured gift items from 83 municipalities, from Hokkaido to Okinawa. During the meal scenes, the cast couldn't stop eating even after the cameras cut, and were seen enjoying the gifts during breaks. The shoot proceeded in a consistently friendly atmosphere, with Ms. Aso and Ms. Kawai often bursting into laughter at Tokyo 03's ad-libs.

Cast Interview (Excerpt) Regarding the shoot, Mr. Iizuka commented, 'Everything was truly delicious. We kept eating even when the cameras weren't rolling.' Ms. Aso and Ms. Kawai, co-starring in the commercials for the first time, both expressed their happiness about working together.

When asked for recommendations for beginners, Mr. Kakuta suggested 'consumables and sparkling water,' Mr. Toyomoto recommended 'meat,' Mr. Iizuka said 'eel,' Ms. Aso chose 'salmon roe,' and Ms. Kawai suggested 'a slightly nicer version of everyday items.' Ms. Aso also showed interest in experience-based gifts like 'Kintsugi (pottery mending) workshops' and 'horseback riding.'

CM Storylines - 'The Satofull Senior': A story where Mr. Kakuta proudly explains to a surprised Ms. Kawai, 'This is how an experienced person does Satofull,' as they look at a table full of gifts. - 'Imitating an Expert': Ms. Kawai enjoys picking out gifts with Ms. Aso. Meanwhile, Mr. Kakuta brings up a past incident where he was scolded for copying Mr. Toyomoto, only to be chided by Mr. Iizuka. - 'Meat!': Ms. Kawai asks if a splendid dish of meat is from 'Satofull.' She then explains, 'Mr. Kakuta told me... if you feel something is out of place at someone's dinner table, it's probably Satofull,' causing an awkward silence.