[Satofull Newsletter] "Satofull Parent-Child Cooking Class" Food Education Event Held During Spring Break for Parents and Children to Learn About Food
Satofull held a "Satofull Parent-Child Cooking Class" on March 30, 2026, at ABC Cooking Studio Shiodome Ground, aiming to expand milk consumption and support local dairy farming. 16 elementary school children and their guardians participated, learning about the appeal of milk and the current situation surrounding dairy farming through cooking experiences and talks by dairy farmers.
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- 📰 Published: April 8, 2026 at 22:00
- 🔍 Collected: April 8, 2026 at 13:30
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Satofull Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Hiroaki Fujii), which operates the hometown tax donation portal site "Satofull," held a food education event called "Satofull Parent-Child Cooking Class" on March 30, 2026, at ABC Cooking Studio Shiodome Ground. The event aimed at expanding milk consumption and supporting local dairy farming. On the day, 8 groups of 16 elementary school children and their guardians participated, learning about the appeal of milk and the current situation surrounding dairy farming through cooking experiences using milk and talks by dairy farmers.
## TOPIC 1: Event Held Against the Backdrop of Expanding Milk Consumption and Children's Nutritional Issues
In recent years, dairy farming management has become increasingly severe due to rising feed prices, and the number of dairy cattle farmers has been decreasing (※1).
Furthermore, milk plays an important role in children's calcium intake in school lunches, but reports indicate that calcium intake tends to decrease during long holidays when school lunches are not provided (※2).
Against this backdrop, Satofull Co., Ltd. has participated in the "Milk for Smile Project," launched by the Ministry of Agriculture, Forestry and Fisheries and the Japan Dairy Association, since 2022, working to expand milk and dairy product consumption through hometown tax donations. To date, they have released a special page for milk and dairy products, among other initiatives, to support local dairy farming and producers through donations.
This event was held with the aim of parents and children learning about the appeal and possibilities of milk in a fun way, not just by "drinking" but also by "using it in cooking."
※1 Source: Ministry of Agriculture, Forestry and Fisheries "Livestock Statistics Survey"
※2 Source: Japan Dairy Association Factbook
## TOPIC 2: Parent-Child Cooking Experience Using Milk from Miyazaki Prefecture's Matsuura Farm
On the day of the event, "Miyazaki's Mil-sister" from Matsuura Farm Co., Ltd., a dairy farmer from Shintomi-cho, Miyazaki Prefecture, took the stage and introduced the current state of dairy farming and her thoughts on milk production. A video showing the farm's activities was screened, and time was also set aside for children to learn about milk and dairy farming in a fun way through quizzes, with the children listening intently.
## TOPIC 1: Event Held Against the Backdrop of Expanding Milk Consumption and Children's Nutritional Issues
In recent years, dairy farming management has become increasingly severe due to rising feed prices, and the number of dairy cattle farmers has been decreasing (※1).
Furthermore, milk plays an important role in children's calcium intake in school lunches, but reports indicate that calcium intake tends to decrease during long holidays when school lunches are not provided (※2).
Against this backdrop, Satofull Co., Ltd. has participated in the "Milk for Smile Project," launched by the Ministry of Agriculture, Forestry and Fisheries and the Japan Dairy Association, since 2022, working to expand milk and dairy product consumption through hometown tax donations. To date, they have released a special page for milk and dairy products, among other initiatives, to support local dairy farming and producers through donations.
This event was held with the aim of parents and children learning about the appeal and possibilities of milk in a fun way, not just by "drinking" but also by "using it in cooking."
※1 Source: Ministry of Agriculture, Forestry and Fisheries "Livestock Statistics Survey"
※2 Source: Japan Dairy Association Factbook
## TOPIC 2: Parent-Child Cooking Experience Using Milk from Miyazaki Prefecture's Matsuura Farm
On the day of the event, "Miyazaki's Mil-sister" from Matsuura Farm Co., Ltd., a dairy farmer from Shintomi-cho, Miyazaki Prefecture, took the stage and introduced the current state of dairy farming and her thoughts on milk production. A video showing the farm's activities was screened, and time was also set aside for children to learn about milk and dairy farming in a fun way through quizzes, with the children listening intently.