Miyako City, Iwate Prefecture, Achieves Record-High Furusato Nozei Donations Through Partnership with Satofull
Miyako City announced that its Furusato Nozei (hometown tax) donations for FY2025 reached a record 3.17 billion yen, a 410% increase year-on-year. The success is attributed to operational efficiency through Satofull's centralized service and the hit popularity of its 'Thick-cut Salt-sauce Beef Tongue' return gift.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 22:00
- 🔍 Collected: March 30, 2026 at 22:56 (56 min after Published)
- 🤖 AI Analyzed: April 24, 2026 at 07:14 (584h 18m after Collected)
Miyako City, Iwate Prefecture (Mayor: Naomichi Nakamichi), in collaboration with Satofull Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President & CEO: Hiroaki Fujii), which operates the Furusato Nozei portal site 'Satofull,' has announced that the total amount of donations received for fiscal year 2025 (as of February 28, 2026) reached approximately 3.17 billion yen (about 410% compared to the previous year), marking a record high.
Total Furusato Nozei donations nationwide exceeded 1 trillion yen in 2023, setting a new record. In Miyako City, while donations had reached a record of approximately 1.8 billion yen in FY2022, they had subsequently decreased for two consecutive years.
In response, Miyako City established a Furusato Nozei Promotion Section in FY2025 and worked in partnership with Satofull Co., Ltd., resulting in this record-breaking achievement. This result reflects the warm support from donors across the country for Miyako City's initiatives and return gifts.
### Results Summary
- Donation Amount: Approx. 3.17 billion yen
- Number of Donations: Approx. 250,000 cases
- Year-on-Year Ratio: Approx. 410%
- Target Year: FY2025 (As of Feb 28, 2026)
### Main Factors for Increased Donations
Since FY2020, Miyako City has utilized Satofull's 'Omatome Rakuraku Service' to centralize the management and operation of six Furusato Nozei websites, including 'Satofull.' As a result, the city reduced the workload and outsourcing costs related to return gift management and operations, built an efficient operational structure, and realized an expansion in donations.
Furthermore, in collaboration with Satofull, the city set annual goals at the beginning of the fiscal year and promoted the development of return gifts based on donor needs and market trends. By working on return gifts that utilize Miyako City's regional characteristics and charm, and collaborating with local suppliers, the city registered over 200 new return gifts in FY2025.
These efforts bore fruit when Miyako City's 'Thick-cut Salt-sauce Beef Tongue,' introduced in June 2025, achieved the top spot for the first time in Satofull's 2025 Popular Return Gift Ranking (Final Version). This gift features thick-cut beef tongue enhanced by a salt sauce using Miyako City's own salt. Developed with a goal of balancing 'donation amount' and 'content volume,' it attracted donor interest immediately upon opening for applications. Its popularity spread through high-rated reviews and an increase in repeat donors, earning acclaim as a return gift that provides value beyond the donation amount.
Total Furusato Nozei donations nationwide exceeded 1 trillion yen in 2023, setting a new record. In Miyako City, while donations had reached a record of approximately 1.8 billion yen in FY2022, they had subsequently decreased for two consecutive years.
In response, Miyako City established a Furusato Nozei Promotion Section in FY2025 and worked in partnership with Satofull Co., Ltd., resulting in this record-breaking achievement. This result reflects the warm support from donors across the country for Miyako City's initiatives and return gifts.
### Results Summary
- Donation Amount: Approx. 3.17 billion yen
- Number of Donations: Approx. 250,000 cases
- Year-on-Year Ratio: Approx. 410%
- Target Year: FY2025 (As of Feb 28, 2026)
### Main Factors for Increased Donations
Since FY2020, Miyako City has utilized Satofull's 'Omatome Rakuraku Service' to centralize the management and operation of six Furusato Nozei websites, including 'Satofull.' As a result, the city reduced the workload and outsourcing costs related to return gift management and operations, built an efficient operational structure, and realized an expansion in donations.
Furthermore, in collaboration with Satofull, the city set annual goals at the beginning of the fiscal year and promoted the development of return gifts based on donor needs and market trends. By working on return gifts that utilize Miyako City's regional characteristics and charm, and collaborating with local suppliers, the city registered over 200 new return gifts in FY2025.
These efforts bore fruit when Miyako City's 'Thick-cut Salt-sauce Beef Tongue,' introduced in June 2025, achieved the top spot for the first time in Satofull's 2025 Popular Return Gift Ranking (Final Version). This gift features thick-cut beef tongue enhanced by a salt sauce using Miyako City's own salt. Developed with a goal of balancing 'donation amount' and 'content volume,' it attracted donor interest immediately upon opening for applications. Its popularity spread through high-rated reviews and an increase in repeat donors, earning acclaim as a return gift that provides value beyond the donation amount.