Satofull Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Hiroaki Fujii), which operates the hometown tax portal site "Satofull," held a tie-up fair titled "Beer, Sauna, and Satofull in Takanawa SAUNAS" from February 28 to March 13, 2026, featuring craft beer and drink sales at Takanawa SAUNAS. Furthermore, on February 28, a "Satofull Member Invitation Day" was held, where selected Satofull members were gifted admission to Takanawa SAUNAS and a drink of their choice from the fair menu. This newsletter covers the highlights of the event and introduces sauna-related return gifts. Additionally, we are announcing a special benefit program for Satofull members that can be used at SAUNAS. TOPIC 1: Event Report - Fair Highlights and Visitor Feedback The limited-time fair "Beer, Sauna, and Satofull in Takanawa SAUNAS" was held from February 28 to March 13, 2026, allowing visitors to enjoy regional craft beers after an exquisite sauna experience. In collaboration with "Takanawa SAUNAS," which opened in February 2026, Satofull curated a selection of craft beers and drinks from across Japan—offered as hometown tax return gifts—perfect for post-sauna refreshment. Many guests enjoyed the aroma and crisp finish of a cold drink after sweating in the premium sauna, which was produced by Katsuki Tanaka, the author of the manga and essay series "Saunado."

Winners enjoying beer

▶ A sauna-loving friend told me about this event, so I came and ordered a beer. Looking at the menu gave me an interest in beers from various regions. ▶ I didn't know it was a tie-up with Satofull when I bought it. I chose it because I wanted to drink beer from a region I've never been to, and it was delicious. I thought it was a perfect beer for after a sauna.

FACT BOX

  • Source: PR Times
  • Category: News