[Satofull Newsletter] "Beer, Sauna, and Satofull in Takanawa SAUNAS" Event Held

March 28, 2026

Satofull, a hometown tax portal, held a collaborative event, "Beer, Sauna, and Satofull in Takanawa SAUNAS," from February 28 to March 13, 2026, offering craft beers and drinks available as hometown tax gifts. The event included a special invitation day for Satofull members, providing free entry and drinks. This newsletter reports on the event's success, introduces popular sauna-related gifts, and announces a special discount for Satofull members at SAUNAS locations.

eventNQ 100/100出典：PR Times

📋 Article Processing Timeline

📰 Published: March 28, 2026 at 16:39
🔍 Collected: March 28, 2026 at 21:59 (5h 19m after Published)
🤖 AI Analyzed: April 15, 2026 at 07:49 (417h 50m after Collected)

Satofull Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Hiroaki Fujii), which operates the hometown tax portal site "Satofull", held a collaborative fair, "Beer, Sauna, and Satofull in Takanawa SAUNAS," selling craft beers and drinks at Takanawa SAUNAS from February 28 to March 13, 2026.

Furthermore, on February 28, as a "Satofull Member Invitation DAY," selected Satofull members were chosen by lottery and received free admission to "Takanawa SAUNAS" and a complimentary fair-exclusive drink of their choice.

This newsletter will cover the events of the fair day and introduce sauna-related thank-you gifts. We will also announce a special offer of preferential benefits available at SAUNAS, exclusively for Satofull members.

TOPIC 1 Scenes from the Fair and Visitor Feedback

The limited-time fair, "Beer, Sauna, and Satofull in Takanawa SAUNAS," where guests could enjoy regional craft beer after a supreme sauna experience, was held from February 28 to March 13, 2026.
In a collaboration between Satofull and "Takanawa SAUNAS," which had just opened in February 2026, a selection of craft beers and drinks from various regions across Japan, offered as hometown tax thank-you gifts, were carefully chosen as perfect post-sauna refreshments and sold in the lounge. After working up a good sweat in the exceptional sauna, comprehensively produced by Mr. Katsuki Tanaka, the original author of the manga & essay "Sa-dō," many customers enjoyed the aroma and smoothness that spread with the first sip of a cold drink.

▶ A sauna-loving friend told me about this event, so I came and ordered a beer. Looking at the menu sparked my interest in beers from various regions.

▶ I bought a beer without knowing about the collaboration with Satofull. I wanted to try a beer from a region I've never been to and chose one; it was delicious. I thought it was a great beer for after a sauna.

■Satofull Member Invitation DAY

On the first day of the fair, we held the "Satofull Member Invitation DAY," inviting 50 groups of 100 people selected by lottery from among Satofull member applicants.

Winners were gifted admission to "Takanawa SAUNAS" and a drink of their choice from the fair's menu, allowing them to enjoy a special time. Additionally, as a commemorative gift, they received an original collaboration hat with the Satofull logo, based on the "Senshu Towel Sauna Hat MARU," a thank-you gift from Sennan City, Osaka Prefecture.

Exclusively for the invitation day, we also held an event where guests could experience a dry vihta (*) from Teshikaga Town, Hokkaido, in the sauna room. The forest-like aroma filled the air, creating a time for a deeper sense of "totonoi" (sauna-induced bliss). At the venue, attendees were seen comparing beer brands, wondering, "Which one should I get?" and discussing the differences in taste, showing a growing interest in the regions as a result of the event.

▶ It's a sauna I want to keep coming back to, and the scent of birch was wonderful. I chose a beer from a region I have a connection with through work, but events like this make me want to visit other regions as well.

▶ I'm so happy I was selected despite the high competition. I often order beer as a hometown tax gift, so this event was a great reference for choosing gifts in the future.

▶ The combination of "beer and sauna" caught my eye, so I applied. I learned for the first time that there are diverse beers in various regions. The commemorative sauna hat is cute, so I used it right away!

The commemorative sauna hat and other items

Senshu Towel Sauna Hat MARU (Navy)
[Sennan City, Osaka] Donation Amount: 10,000 yen

Shipping starts July 2026 - Fresh Vihta made from Teshikaga Birch, 1 bundle

[Teshikaga Town, Hokkaido] Donation Amount: 10,000 yen

Event Report: https://www.satofull.jp/static/special/sauna.php#sauna_report

Event Overview: https://www.satofull.jp/static/event/beer_sauna2026.php

* A vihta is a sauna accessory made from a bundle of birch branches. It is used to massage the entire body by tapping, and can also be used as a fragrant interior decoration. A dry type was used at the event.

TOPIC 2 Introducing Beers & Drinks for Saunas that were Popular at the Fair, and Sauna-Related Gifts!

For this fair, we prepared eight types of beers and drinks from all over the country. Here, we introduce the most popular drinks and other sauna-related thank-you gifts to make your sauna experience more comfortable.

■Thank-you Gifts of Beers for Saunas

https://www.satofull.jp/static/special/sauna.php#sauna_drinks

YUKIYAMA Weekender Cold IPA

［Joetsu City, Niigata Prefecture］ Otama Brewing

Amidst a clean, crisp finish, this drink offers a flowery aroma of American hops and a pleasant bitterness. The lightness derived from "Niji no Kirameki" rice produced in Joetsu City, Niigata Prefecture, makes it even more refreshing.

▶ I chose it for its cute packaging, but it had a more solid bitterness than I expected and was very delicious.

▶ It was perfectly refreshing and really hit the spot after sweating! It was delicious.

Shiromamemame

［Shodoshima Town, Kagawa Prefecture］ Mamemame-beer

This is a refreshing white ale created from a blend of multiple ingredients from Shodoshima, including herbs, naked barley, and lemon. It is also popular among those who are not fond of beer's bitterness. It is recommended to be paired with Italian dishes like carpaccio.

▶ Knowing this beer was made with ingredients from Shodoshima made it a drink I wanted to support.

▶ It's delicious. I enjoyed it as a craft beer after the sauna.

Home of the Pegasus with Mighty Wings

［Anjo City, Aichi Prefecture］ Anjo Den-Beer

A refreshing beer with a characteristic sweetness derived from malt, brewed with 100% beer barley from Anjo. With a desire to support local agriculture, this gem was created by working together with beer barley farmers in Anjo City, starting from the cultivation of the raw materials.

▶ It was easy to drink, and I think women would like the taste.

▶ It had a satisfying richness.

■Sauna Goods Thank-you Gifts

https://www.satofull.jp/static/special/sauna.php#sauna_goods

[For Sauna] Aroma Water, Kuromoji, 500ml x 1 bottle

[Komagane City, Nagano Prefecture] Donation Amount: 9,000 yen

This is a löyly aroma water for saunas, using natural Kuromoji wood from Shinshu Kiso. The fragrance is extracted by boiling mountain spring water and steaming the wood chips with the resulting steam. When poured over hot sauna stones, steam spreads with a crackling sound.

[Satofull Exclusive] Wooden Sauna Mat "Mattari~no" from Iwata City, Shizuoka Prefecture

[Iwata City, Shizuoka Prefecture] Donation Amount: 19,000 yen

A wooden sauna mat born from an idea by an Iwata City Hall employee. It is made using wood from Iwata City and is processed and provided locally. It allows you to casually enjoy a sauna-like feeling, making it perfect for daily relaxation.

[Sauna Hat] Light and Washable Sauna Hat, Sauna Fuwatto Pro, Red

[Gifu City, Gifu Prefecture] Donation Amount: 21,000 yen

A high-function, high-quality sauna hat manufactured by "TAMAX," a shoulder pad maker in Gifu City. The sturdy fabric gently protects hair and head from the heat of the sauna room and prevents overheating, allowing for a more comfortable sauna time.

TOPIC 3 Exclusive to Satofull Members! Special Benefit Offer Available at All SAUNAS Locations

To commemorate the success of "Beer, Sauna, and Satofull in Takanawa SAUNAS," we are offering a special benefit for Satofull members, usable at all SAUNAS locations (Takanawa and Shibuya).

■Special Benefit Overview

Benefit: 300 yen discount on the admission fee for "Takanawa SAUNAS" or "Shibuya SAUNAS"

Availability Period: April 1, 2026, to August 31, 2026

Applicable Facilities: "Takanawa SAUNAS," "Shibuya SAUNAS"

Please check the details of the special benefit here.

■About Satofull Co., Ltd.

Satofull Co., Ltd. promotes regional revitalization through hometown tax (donations to local governments). Based on the concept of "a hometown support and hometown tax portal site that 'fully' energizes hometowns and gathers the 'full' charm of hometowns," it provides a service for donors on "Satofull" to select destination municipalities and thank-you gifts, apply for donations, and make donation payments. For municipalities, it provides a service that comprehensively handles the necessary operations for managing hometown tax, such as donation solicitation, application processing, donation collection, and management and delivery of thank-you gifts. The company also operates "Furusato Koduchi," a regional information site that features regional revitalization initiatives utilizing hometown tax.

That is all.

● Company names and product/service names mentioned in this press release are registered trademarks or trademarks of their respective companies.

● The content, products, specifications, contact information, and other information contained in this press release are current as of the date of announcement. This information is subject to change without notice.

Back to Newsroom (6)