Changing the Tokyo Business Scene from Hairstyles. Shinjuku's First Specialized Barber for Thinning Hair, 'SARUTAHIKO,' Launches in Nishi-Shinjuku on April 3.
SARUTAHIKO Co., Ltd. will open 'SARUTAHIKO Shinjuku,' a barber shop specialized in thinning hair, in Nishi-Shinjuku on April 3, 2026. Featuring private rooms, it designs first impressions for business professionals.
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- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 11:27 (477h 48m after Collected)
SARUTAHIKO Co., Ltd. (Location: Shinjuku-ku, Tokyo; CEO: Yoshikazu Sasaki) will celebrate the grand opening of 'Thinning Hair Specialized Barber SARUTAHIKO Shinjuku' in Nishi-Shinjuku on Tuesday, April 3, 2026. Prior to the opening, a pre-opening phase and reservation acceptance will begin on Tuesday, March 17.
In April, as the new fiscal year begins, in Nishi-Shinjuku—one of Japan's leading business districts where executives with high grooming awareness gather—we will fuse 'shaving techniques unique to a barber shop' that hair salons couldn't provide with 'haircuts specialized for men with thinning hair.' We design the 'first impression' to open up opportunities in life, such as trust in business negotiations and encounters in matchmaking, changing the Tokyo business scene from hairstyles.
## Thinning hair is a physiological phenomenon that affects 1 in 4 men; it doesn't need to be treated as a taboo.
Until now, many approaches to thinning hair have been based on supplementary thinking that denies the current situation, such as 'hiding' or 'increasing.' However, the world is too preoccupied with whether someone has thinning hair or not and fails to see the inherent charm that person possesses.
Thinning hair may be a negative factor for many, but no one needs to make it a complex. To bring out the charm of each individual regardless of their hair density, we maximize the use of the skeletal structure, hair texture, and the person's own atmosphere. By making adjustments down to the millimeter, we pursue haircuts specialized for men with thinning hair and drastically improve the first impression. We create a 'cool style true to yourself' that makes you look forward to looking in the mirror and walking confidently through the city.
## Three Committments of Thinning Hair Specialized Barber SARUTAHIKO Shinjuku
### 1. A Safe and Secure Space with 'Complete Private Rooms & Reservations'
The shop, located on the 6th floor of a building in Nishi-Shinjuku, adopts a complete private room and reservation system for all seats. We provide a safe and secure environment where your privacy is protected, allowing you to relax and face your own charm without meeting other customers.
### 2. A Professional Group Specialized in Men's Thinning Hair
In April, as the new fiscal year begins, in Nishi-Shinjuku—one of Japan's leading business districts where executives with high grooming awareness gather—we will fuse 'shaving techniques unique to a barber shop' that hair salons couldn't provide with 'haircuts specialized for men with thinning hair.' We design the 'first impression' to open up opportunities in life, such as trust in business negotiations and encounters in matchmaking, changing the Tokyo business scene from hairstyles.
## Thinning hair is a physiological phenomenon that affects 1 in 4 men; it doesn't need to be treated as a taboo.
Until now, many approaches to thinning hair have been based on supplementary thinking that denies the current situation, such as 'hiding' or 'increasing.' However, the world is too preoccupied with whether someone has thinning hair or not and fails to see the inherent charm that person possesses.
Thinning hair may be a negative factor for many, but no one needs to make it a complex. To bring out the charm of each individual regardless of their hair density, we maximize the use of the skeletal structure, hair texture, and the person's own atmosphere. By making adjustments down to the millimeter, we pursue haircuts specialized for men with thinning hair and drastically improve the first impression. We create a 'cool style true to yourself' that makes you look forward to looking in the mirror and walking confidently through the city.
## Three Committments of Thinning Hair Specialized Barber SARUTAHIKO Shinjuku
### 1. A Safe and Secure Space with 'Complete Private Rooms & Reservations'
The shop, located on the 6th floor of a building in Nishi-Shinjuku, adopts a complete private room and reservation system for all seats. We provide a safe and secure environment where your privacy is protected, allowing you to relax and face your own charm without meeting other customers.
### 2. A Professional Group Specialized in Men's Thinning Hair