Sarutahiko Coffee Renews Cups and Menu for 15th Anniversary

Sarutahiko Coffee Co., Ltd. (Headquarters: Shibuya-ku; President: Tomoyuki Otsuka) operates the specialty coffee shop "Sarutahiko Coffee." Founded on June 8, 2011, the company will celebrate its 15th anniversary on June 8, 2026. To commemorate this milestone, Sarutahiko Coffee will introduce new cup designs and drink menus. In addition, it will start selling anniversary blend coffee, tumblers, and other merchandise. We express our gratitude to our customers who have supported us, and we will continue to dedicate ourselves to coffee and our customers to earn continued support.

Introduction of New Cups and Menu

From Monday, June 8, new cups and drink menus will be introduced at stores nationwide, excluding some locations. Additionally, the drink menus, which previously varied by store, will be standardized across the country, except for stores in Harajuku, Todai, and Kyoto areas. By making the menu easier to understand and choose, we aim to create a shop that is more accessible to first-time customers. Along with the cup size changes, prices will also be revised to be more affordable.

New Menu Price Examples

Quick Coffee (T size): 550 yen Soy Latte: 650 yen Honey Latte: 600 yen

For more details on new cups, menus, and prices: URL: https://brand.sarutahiko.jp/news/15th_renewal *The following stores will introduce these sequentially: (Nara Deer Monkey Fox Building, Ise Country Taki, Aquaignis Sendai, Kanagawa Prefectural Library, Edion Peace Wing Hiroshima, Special Edition University of Tokyo Store)

New Anniversary Goods

A blend of Colombia, Ethiopia, and Costa Rica creates a bright, expansive fruitiness and three-dimensional sensation, bringing out depth that cannot be achieved with a single origin, along with complexity that changes expression over time. The final addition of the vibrant Panamanian Geisha variety provides a delicate floral scent reminiscent of violets and a long-lasting finish. This blend is filled with gratitude to our customers and colleagues who have walked alongside us, gently illuminating our past journey and the next steps forward.

Product Name: Anniversary Blend Price: - Coffee beans: 1,200 yen per 100g - Drip bag: 1,200 yen per 5-pack - Drip coffee: 680 yen Sales outlets: All stores Column for this product: https://brand.sarutahiko.jp/column/15th_anniversaryblend_interview

◾️ Two types of tumblers released

STTOKE The rounded shape enhances the aroma and adds color to coffee time. The thin rim of the drinking edge does not interfere with the feel, allowing direct enjoyment of taste and aroma. Specially created in Sarutahiko Blue to commemorate the 15th anniversary. Product Name: STTOKE Home Cup (Sarutahiko Blue) Price: 3,000 yen (excl. tax) / 3,300 yen (incl. tax) Capacity: 7oz (207ml)

24BOTTLES The Italian bottle brand "24BOTTLES" known for its sophisticated design. The travel tumbler offers excellent heat and cold retention, keeping beverages delicious for a long time. With a lid and spill-resistant design, it is ideal for various daily scenes such as office and activities. Product Name: 24BOTTLES Travel Tumbler (Dusty Pink) Price: 5,000 yen (excl. tax) / 5,500 yen (incl. tax) Capacity: 350ml (actual capacity 300ml) Size: diameter 80mm x height 125mm

◾️ Special beans and coffee for the 15th anniversary

Limited to the Ebisu flagship store, a special coffee from the La Esmeralda Farm in Panama will be offered. When made into a café latte, it tastes like strawberry truffle chocolate; when drunk black, it offers flavors of strawberry and grape. This coffee embodies the founding aspiration: "Wouldn't it be great to enjoy the highest quality coffee easily in a paper cup?" Please enjoy it in the new paper cups. Only available as a beverage.

Online-exclusive "Sarutahiko Coffee 15th Anniversary Special 3-Bean Set" will also be available. A set of three coffee beans that only Sarutahiko Coffee can offer today. ① Direct trade coffee that feels our "origin" - Light roast: Brazil / Monte Alegre Geisha anaerobic with Yeast 100g ② A dream flavor from our founding days - Light roast: Panama / La Esmeralda Aguila Geisha Anaerobic Washed 30g ③ A blend gently illuminating "the next step" - Medium dark roast: Anniversary Blend 100g

Comment from Tomoyuki Otsuka, Representative of Sarutahiko Coffee

Over these 15 years, Sarutahiko Coffee has moved forward while stretching ourselves little by little. It has been 15 years of steady growth, neither too big nor too small, at our own pace. Even at this milestone, our way of being remains largely unchanged. We will not overstretch, but we will not forget to stretch. Going forward, as "a coffee shop that brings happiness in just one cup," we will continue to sincerely deliver cups that delight our customers. We look forward to your continued support of Sarutahiko Coffee.

Column on Sarutahiko Coffee's past and future: https://brand.sarutahiko.jp/column/15th_history_interview

About Sarutahiko Coffee A specialty coffee shop originating from Ebisu, Tokyo, with the concept of "a coffee shop that brings happiness in just one cup." We directly source (direct trade) the highest quality specialty coffee beans selected with our own eyes, nose, experience, and palate, while building good relationships with coffee farms. From roasting to extraction, we are thoroughly committed to each cup we deliver, serving with heartfelt sincerity.