Saraya to Host One-Day 'YASHINOMI POP-UP Essential Journey' Event in Harajuku, Tokyo
Saraya Co., Ltd. announced that it will host a one-day event, 'YASHINOMI POPUP Essential Journey,' in Harajuku, Tokyo, on May 24, 2026, to commemorate the 55th anniversary of Yashinomi detergent. The event will feature a 'five-sense' stamp rally and a free original hand cream workshop, showcasing the brand's history and product benefits.
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- 📰 Published: May 19, 2026 at 20:31
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Saraya Co., Ltd. (Headquarters: Osaka; President: Yusuke Saraya) announced that it will host a one-day event, 'YASHINOMI POPUP Essential Journey,' on May 24, 2026, in Harajuku, Tokyo, to commemorate the 55th anniversary of its Yashinomi detergent series.
'Yashinomi Detergent,' conceived with the concept of being 'gentle on people and the planet,' is a fragrance-free, colorless detergent series made with plant-derived ingredients from palm fruit. Since its debut in 1971, it has grown into a long-selling brand known for its skin-friendliness and high biodegradability.
To mark the 55th anniversary, the company will host the one-day pop-up event at Shibutena Space Jingu-Gaien in Harajuku. In collaboration with TABIPPO, which advocates the motto 'Making the world more wonderful through travel,' the event will highlight the brand's journey and offer exclusive content.
Event Highlights:
- Stamp Rally for a Special Gift: Collect stamps by participating in 'five-sense' experiences at the venue. Completing the rally earns you Yashinomi Detergent Premium Power.
- Social Media Campaign: The first 50 participants to post on social media and follow the accounts will receive a Yashinomi detergent mascot.
- Free Workshop: Create your own original hand cream with personalized charms.
Event Details:
- Date: May 24, 2026 (Sunday), 12:00-18:00
- Location: Shibutena Space Jingu-Gaien, 2-18-7 Jingumae, Shibuya-ku, Tokyo.
Saraya focuses its business on 'Sanitation,' 'Environment,' and 'Health,' striving to realize a richer and more fruitful global society.
'Yashinomi Detergent,' conceived with the concept of being 'gentle on people and the planet,' is a fragrance-free, colorless detergent series made with plant-derived ingredients from palm fruit. Since its debut in 1971, it has grown into a long-selling brand known for its skin-friendliness and high biodegradability.
To mark the 55th anniversary, the company will host the one-day pop-up event at Shibutena Space Jingu-Gaien in Harajuku. In collaboration with TABIPPO, which advocates the motto 'Making the world more wonderful through travel,' the event will highlight the brand's journey and offer exclusive content.
Event Highlights:
- Stamp Rally for a Special Gift: Collect stamps by participating in 'five-sense' experiences at the venue. Completing the rally earns you Yashinomi Detergent Premium Power.
- Social Media Campaign: The first 50 participants to post on social media and follow the accounts will receive a Yashinomi detergent mascot.
- Free Workshop: Create your own original hand cream with personalized charms.
Event Details:
- Date: May 24, 2026 (Sunday), 12:00-18:00
- Location: Shibutena Space Jingu-Gaien, 2-18-7 Jingumae, Shibuya-ku, Tokyo.
Saraya focuses its business on 'Sanitation,' 'Environment,' and 'Health,' striving to realize a richer and more fruitful global society.
FAQ
What can I do at the Yashinomi detergent pop-up event?
You can enjoy sensory experiences through a stamp rally and participate in a free original hand cream workshop.
Is a reservation required for the event?
While pre-registration is required for the workshop, same-day participation is possible if space permits.
Can anyone participate in the event?
Admission is free, and everyone is welcome to attend, though registration is recommended for the workshop.